{"id":114,"date":"2019-07-06T23:37:34","date_gmt":"2019-07-07T02:37:34","guid":{"rendered":"https:\/\/backup.primeaction.com\/english\/?page_id=114"},"modified":"2020-02-13T22:59:26","modified_gmt":"2020-02-14T00:59:26","slug":"market-access-strategy","status":"publish","type":"page","link":"https:\/\/backup.primeaction.com\/en\/services\/market-access-strategy\/","title":{"rendered":"Market Access Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"114\" class=\"elementor elementor-114\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20ce932f elementor-section-full_width elementor-section-height-min-height elementor-section-items-bottom elementor-section-height-default\" data-id=\"20ce932f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/backup.primeaction.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Mall-24114.mp4&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74748b45\" data-id=\"74748b45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14c0ed8c elementor-widget elementor-widget-heading\" data-id=\"14c0ed8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Market Access Strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5d54d9ab elementor-section-full_width elementor-section-height-default elementor-section-content-middle elementor-section-height-default\" data-id=\"5d54d9ab\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6151261a\" data-id=\"6151261a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6693b77e elementor-widget elementor-widget-heading\" data-id=\"6693b77e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\">We have the right solution for your business<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-40dc2e0b\" data-id=\"40dc2e0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20a1fed8 elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"20a1fed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/backup.primeaction.com\/en\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">schedule a meeting<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33dc6c5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33dc6c5f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52c462e5\" data-id=\"52c462e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebbf24e elementor-widget elementor-widget-heading\" data-id=\"ebbf24e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Market and distribution channels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f316a06 elementor-widget elementor-widget-text-editor\" data-id=\"f316a06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Marketing and Distribution Channels<\/strong> represent a great competitive advantage if they fulfill their basic function &#8211; to put the product or service within reach of the customer and the way he wants to buy. Therefore, for the choice of channels, one cannot simply make a comparison with channels of other products, but rather to analyze if the channels are correct for those customers to acquire their products, or to analyze the channels for certain customers.<\/p><blockquote><p>At Prime Action, we assist our clients in designing their market access strategy, choosing the best channel mix, or even defining the value proposition, processes, and approach to sales and service for a particular channel. Defining the levels and types of distributors, business rules, commercial policies and franchise models are among the types of services offered by this practice.<\/p><\/blockquote><p>One of the central goals in many projects in this area is to build a business model to realize sales through the channels (Sell-out Strategy), looking at real end customers as a target for demand. Billing from distributors does not make them customers, distributors are business partners, they are channels of access the real Customers. This what we call the need to change the mind set from Sell-in to Sell-out.<a href=\"https:\/\/backup.primeaction.com\/en\/prime-sell-in\/\" rel=\"attachment wp-att-373\"><br \/><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-373 aligncenter\" src=\"https:\/\/backup.primeaction.com\/en\/wp-content\/uploads\/sites\/7\/2019\/07\/prime-sell-in.jpg\" alt=\"\" width=\"548\" height=\"243\" srcset=\"https:\/\/backup.primeaction.com\/en\/wp-content\/uploads\/sites\/7\/2019\/07\/prime-sell-in.jpg 548w, https:\/\/backup.primeaction.com\/en\/wp-content\/uploads\/sites\/7\/2019\/07\/prime-sell-in-300x133.jpg 300w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/a><\/p><p>Fig: Sell-in to Sell-out<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb9b6de elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"eb9b6de\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b0d6928\" data-id=\"3b0d6928\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a9b157c elementor-widget elementor-widget-heading\" data-id=\"7a9b157c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">EXPERTISE IN CHANNELS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25f5bb8 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25f5bb8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65f181b9\" data-id=\"65f181b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-335183e3 elementor-widget elementor-widget-heading\" data-id=\"335183e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">MARKET ACCESS AND GO-TO-MARKET STRATEGY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb5ba5e elementor-widget elementor-widget-text-editor\" data-id=\"2bb5ba5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many customers they usually look for us to explore new markets, new segments, launch new products and for more significant sales gains. We support marketing and sales executives to identify growth opportunities, determine the best sales strategies and access to these new markets and segments.<\/p><p>Other Clients seek Prime Action to improve their penetration and market coverage through a better market access strategy. Choosing the right mix of market channels and your best way to remunerate them is one of our greatest capabilities.<\/p><p>In addition, our purpose is to actively collaborate as true strategic partners in implementing the organizational, business and operational changes required to achieve the desired results in a sustainable manner. Sell-in to Sell-out, from Strategy to Implementation.<\/p><p>In <strong>Go-to-Market projects<\/strong> we work:<\/p><ul><li>Evaluating market opportunities and strategic growth strategy.<\/li><li>Understanding the service output demands (SOD&#8217;s) of the various customer segments being sought.<\/li><li>Helping define targeting segments, value proposition, sales structure, business policies, channel design, and sales processes that will capture opportunities for sales growth across the various segments.<\/li><li>Sizing the ideal sales force, their territories and defining the best cost-benefit ratio to cover the market in a more effective and sustainable way for the company and its channels.<\/li><li>Defining business policies and distribution agreements that will support the company&#8217;s business relationship and strategy.<\/li><li>Aligning and supporting field staff, strategy, implementation of change and adaptation to become true channel managers.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49ac7cda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49ac7cda\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7db0047f\" data-id=\"7db0047f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74dc46a6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"74dc46a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b212b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b212b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4733424c\" data-id=\"4733424c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b8d80a3 elementor-widget elementor-widget-heading\" data-id=\"2b8d80a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Channel Configuration<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-745b0531 elementor-widget elementor-widget-text-editor\" data-id=\"745b0531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Having defined the <strong>Market Access Strategy<\/strong>, the next step is <strong>to configure the Channels<\/strong>. At this stage in our methodology we are focused on answering the following questions:<\/p><ul><li>How to ensure maximum coverage and participation in each territory?<\/li><li>How to avoid channel conflicts?<\/li><li>How many and which channels in each segment or territory?<\/li><li>Which cut-off bands between Direct and Indirect Access?<\/li><li>What is the Ideal Profile in each channel type?<\/li><li>What KPIs and rules should I deploy to manage and remunerate channels?<\/li><li>What is the appropriate remuneration for each channel?<\/li><li>What marketing flows should each channel member play?<\/li><li>What distribution policies should be in place?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1573003d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1573003d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d7a6e04\" data-id=\"2d7a6e04\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e31ebd3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e31ebd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35a1d15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35a1d15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3614ff15\" data-id=\"3614ff15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74c5a351 elementor-widget elementor-widget-heading\" data-id=\"74c5a351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Sales Force Structuring design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb941e elementor-widget elementor-widget-text-editor\" data-id=\"ecb941e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order for your market strategy<strong> to reach the goals and result in success <\/strong>it is imperative to correctly<strong> design the Sales Force<\/strong>. Suboptimal sales results, prices, customer churn, low margins, among others are often signs of a non-optimized and strategically designed sales force.<\/p><ul><li>What is the most profitable mix of sales channels and sales teams that will optimize market coverage results in a sustainable manner?<\/li><li>How many and which channels or customers \/ accounts should be assigned to each sales professional?<\/li><li>What profile, role, skills and activities should this professional have to deliver their results?<\/li><li>What is the ideal number of sellers for each sales force? How should your sales effort be allocated?<\/li><li>How should technical support resources be scaled and allocated?<\/li><li>How best to set realistic and at the same time motivating sales goals for the team?<\/li><li>What information and analysis should support the sales force in its role and objectives?<\/li><li>How to prepare the sales force for a Sell-out Strategy?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Market Access Strategy We have the right solution for your business schedule a meeting Market and distribution channels Marketing and Distribution Channels represent a great competitive advantage if they fulfill their basic function &#8211; to put the product or service within reach of the customer and the way he wants to buy. Therefore, for the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":639,"parent":123,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_eb_attr":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"footnotes":""},"class_list":["post-114","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Market Access Strategy &#183; Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/en\/services\/market-access-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Access Strategy &#183; Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"Market Access Strategy We have the right solution for your business schedule a meeting Market and distribution channels Marketing and Distribution Channels represent a great competitive advantage if they fulfill their basic function &#8211; to put the product or service within reach of the customer and the way he wants to buy. 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