{"id":160,"date":"2019-07-07T16:36:08","date_gmt":"2019-07-07T19:36:08","guid":{"rendered":"https:\/\/backup.primeaction.com\/english\/?page_id=160"},"modified":"2021-02-23T10:31:11","modified_gmt":"2021-02-23T13:31:11","slug":"commercial-and-distribution-policy","status":"publish","type":"page","link":"https:\/\/backup.primeaction.com\/en\/services\/commercial-and-distribution-policy\/","title":{"rendered":"Commercial and Distribution Policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"160\" class=\"elementor elementor-160\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43593321 elementor-section-full_width elementor-section-height-min-height elementor-section-items-bottom elementor-section-height-default\" data-id=\"43593321\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/backup.primeaction.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/business-handshack.mp4&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ef723e4\" data-id=\"6ef723e4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-893df4b elementor-widget elementor-widget-heading\" data-id=\"893df4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Commercial and Distribution Policy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5612c5ec elementor-section-full_width elementor-section-height-default elementor-section-content-middle elementor-section-height-default\" data-id=\"5612c5ec\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-65c232e1\" data-id=\"65c232e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-360123c8 elementor-widget elementor-widget-heading\" data-id=\"360123c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\">Learn more about our solutions<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-73446236\" data-id=\"73446236\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5eea921 elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"5eea921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/backup.primeaction.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">schedule a meeting<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6538209c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6538209c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d52139a\" data-id=\"6d52139a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e43816f elementor-widget elementor-widget-heading\" data-id=\"2e43816f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Pricing Strategy and Channel Remuneration Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a97a050 elementor-widget elementor-widget-text-editor\" data-id=\"6a97a050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many companies face difficulties in increasing market share and only achieve results by conditioning their market share gains to huge losses in their margins or the profitability of their distributor partners.<\/p><p>With often misguided policies, with inappropriate limits, unclear segmentation models, poorly designed demand elasticities, poorly defined and reported volumes incentives, deficient discount and tax structures, etc., many companies&#8217; price strategy becomes frequent focus of attention and concern of the high leadership.<\/p><p>Many commercial and channel remuneration policies are too complex and pay off millions of dollars many times without a proportional return on sales. Proposing changes in prices and distributor \/ channel remuneration programs is not an easy decision.<\/p><p>To properly examine channel remuneration and the consumer pricing model, manufacturers need a systematic assessment of all aspects of their marketing mix and their market access strategy. Issues related to strategic business objectives, sales goals, profitability and profitability objectives of the company and channels, product competitiveness, cost of serving each channel, legal restrictions and even metrics, indicators and policies of remuneration models should be analyzed with great discretion and care.<\/p><p>Prime Action in its <b>Pricing and Commercial Policy <\/b>Practice offers a complete diagnosis of the current status of the channel pricing and remuneration model, seeking to identify:<\/p><ul><li>Opportunities for improvement in the current model of channel remuneration and market pricing.<\/li><li>Adherence between reality and the trade policies that are advocated (if any).<\/li><li>Problems generating conflicts between channels and manufacturers.<\/li><li>Improvements to the incentive model, rebates and rebate structure.<\/li><li>Strategies to improve the communication and understanding of the channel pricing and remuneration model.<\/li><li>Incentive strategies that generate long-term channel development and competitive strengthening.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-353aaefe elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"353aaefe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-57f460a9\" data-id=\"57f460a9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be6042e elementor-widget elementor-widget-image\" data-id=\"be6042e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"703\" height=\"502\" src=\"https:\/\/backup.primeaction.com\/en\/wp-content\/uploads\/sites\/7\/2019\/09\/canais-de-vendas-agro-prime-action.jpg\" class=\"attachment-full size-full wp-image-567\" alt=\"\" srcset=\"https:\/\/backup.primeaction.com\/en\/wp-content\/uploads\/sites\/7\/2019\/09\/canais-de-vendas-agro-prime-action.jpg 703w, https:\/\/backup.primeaction.com\/en\/wp-content\/uploads\/sites\/7\/2019\/09\/canais-de-vendas-agro-prime-action-300x214.jpg 300w\" sizes=\"(max-width: 703px) 100vw, 703px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3050aa7c elementor-widget elementor-widget-heading\" data-id=\"3050aa7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\"><a href=\"https:\/\/backup.primeaction.com\/en\/market-access-strategy\/\">Market Access Strategy<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4041cb7c elementor-widget elementor-widget-text-editor\" data-id=\"4041cb7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The best combination of channel methodologies and industry experience to define your Distribution, Marketing and Sales Strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6739e9c3 elementor-widget elementor-widget-heading\" data-id=\"6739e9c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/backup.primeaction.com\/en\/market-access-strategy\/\">Learn More<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-48b1a70\" data-id=\"48b1a70\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b91376c elementor-widget elementor-widget-image\" data-id=\"6b91376c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"704\" height=\"503\" src=\"https:\/\/backup.primeaction.com\/en\/wp-content\/uploads\/sites\/7\/2019\/09\/concessionaria-gest\u00e3o-de-canais-prime-action.jpg\" class=\"attachment-full size-full wp-image-598\" alt=\"\" srcset=\"https:\/\/backup.primeaction.com\/en\/wp-content\/uploads\/sites\/7\/2019\/09\/concessionaria-gest\u00e3o-de-canais-prime-action.jpg 704w, https:\/\/backup.primeaction.com\/en\/wp-content\/uploads\/sites\/7\/2019\/09\/concessionaria-gest\u00e3o-de-canais-prime-action-300x214.jpg 300w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e23815 elementor-widget elementor-widget-heading\" data-id=\"5e23815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\"><a href=\"https:\/\/backup.primeaction.com\/en\/channel-management\/\">Channel Management<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43d1454d elementor-widget elementor-widget-text-editor\" data-id=\"43d1454d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customized channel management services to assure market assertiveness\u00a0in delivering value proposition to customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-477de0e2 elementor-widget elementor-widget-heading\" data-id=\"477de0e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/backup.primeaction.com\/en\/channel-management\/\">Learn More<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3073d6bc\" data-id=\"3073d6bc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2661166a elementor-widget elementor-widget-image\" data-id=\"2661166a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"701\" height=\"502\" src=\"https:\/\/backup.primeaction.com\/en\/wp-content\/uploads\/sites\/7\/2019\/08\/trator2.jpg\" class=\"attachment-full size-full wp-image-443\" alt=\"\" srcset=\"https:\/\/backup.primeaction.com\/en\/wp-content\/uploads\/sites\/7\/2019\/08\/trator2.jpg 701w, https:\/\/backup.primeaction.com\/en\/wp-content\/uploads\/sites\/7\/2019\/08\/trator2-300x215.jpg 300w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79400e60 elementor-widget elementor-widget-heading\" data-id=\"79400e60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\"><a href=\"https:\/\/backup.primeaction.com\/en\/channel-development\/\">Channel Development<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c93683d elementor-widget elementor-widget-text-editor\" data-id=\"3c93683d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Design and implementation of standards, processes and competencies that ensure commercial efficiency and Customer Satisfaction<b> <\/b>in Sales Channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2049c3d elementor-widget elementor-widget-heading\" data-id=\"2049c3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/backup.primeaction.com\/en\/channel-development\/\">Learn More<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38c1962c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"38c1962c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19a9f68d\" data-id=\"19a9f68d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44c0b53d elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"44c0b53d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/backup.primeaction.com\/en\/wp-content\/uploads\/sites\/7\/2019\/09\/prime-action-agro-trator-canais-de-venda2.jpg\" alt=\"prime action agro tractor sales channels\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/backup.primeaction.com\/en\/wp-content\/uploads\/sites\/7\/2019\/09\/prime-action-concessionarias-canais-auto2.jpg\" alt=\"prime action dealership sales channels\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e83c90e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e83c90e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fab1a56\" data-id=\"4fab1a56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d549488 elementor-widget elementor-widget-heading\" data-id=\"4d549488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Policy and Distribution Contract Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74968efa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74968efa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42ef7c8c\" data-id=\"42ef7c8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53433da9 elementor-widget elementor-widget-text-editor\" data-id=\"53433da9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Implementation of a Market Access Strategy should be accompanied by Clear Market Access Guidelines and Policies. In many companies these policies are not described, formalized and communicated internally and with partner channels. Over time the need for sales, specific opportunities to open new channels, new products, campaigns, etc., deconfigure and destroy the Access Strategy.<\/p><p>Prime Action supports its Clients in describing a sound Distribution and Remuneration Policy that gives the Access Strategy internal and external robustness and security. Items like the following are often the subject of discussion and description in the Distribution Policies:<\/p><ul><li>Customer Segmentation<\/li><li>Size and Area Exclusivity<\/li><li>Credit<\/li><li>Brand Use<\/li><li>Training<\/li><li>Invasion of Area, Parallel Market and Black Market<\/li><li>Appointment and Cancellation Process<\/li><li>Commercial Policy \/ Rebates<\/li><li>Logistics and Distribution<\/li><li>Stocks and Repurchases<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Commercial and Distribution Policy Learn more about our solutions schedule a meeting Pricing Strategy and Channel Remuneration Strategy Many companies face difficulties in increasing market share and only achieve results by conditioning their market share gains to huge losses in their margins or the profitability of their distributor partners. With often misguided policies, with inappropriate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":355,"parent":123,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_eb_attr":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"footnotes":""},"class_list":["post-160","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commercial and Distribution Policy &#183; Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/en\/services\/commercial-and-distribution-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commercial and Distribution Policy &#183; Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"Commercial and Distribution Policy Learn more about our solutions schedule a meeting Pricing Strategy and Channel Remuneration Strategy Many companies face difficulties in increasing market share and only achieve results by conditioning their market share gains to huge losses in their margins or the profitability of their distributor partners. 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