{"id":169,"date":"2019-07-15T20:30:15","date_gmt":"2019-07-15T23:30:15","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?page_id=169"},"modified":"2021-02-23T09:44:15","modified_gmt":"2021-02-23T15:44:15","slug":"politica-de-comercio-y-distribucion","status":"publish","type":"page","link":"https:\/\/backup.primeaction.com\/sp\/servicios\/politica-de-comercio-y-distribucion\/","title":{"rendered":"Pol\u00edtica de Comercio y Distribuci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"169\" class=\"elementor elementor-169\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34981b2f elementor-section-full_width elementor-section-height-min-height elementor-section-items-bottom elementor-section-height-default\" data-id=\"34981b2f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/backup.primeaction.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/business-handshack.mp4&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58fd907a\" data-id=\"58fd907a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a671a7a elementor-widget elementor-widget-heading\" data-id=\"5a671a7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Pol\u00edtica de Comercio y Distribuci\u00f3n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b602148 elementor-section-full_width elementor-section-height-default elementor-section-content-middle elementor-section-height-default\" data-id=\"3b602148\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-46b446f9\" data-id=\"46b446f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dbfc503 elementor-widget elementor-widget-heading\" data-id=\"7dbfc503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\">Conoce Nuestras Soluciones<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-755a4118\" data-id=\"755a4118\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c5334b4 elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"1c5334b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#contacto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agende una reuni\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3def87a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3def87a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8aacbfd\" data-id=\"8aacbfd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37fd5e09 elementor-widget elementor-widget-heading\" data-id=\"37fd5e09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">ESTRATEGIA DE PRECIOS Y POL\u00cdTICA DE REMUNERACI\u00d3N A CANALES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33758f1 elementor-widget elementor-widget-text-editor\" data-id=\"33758f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Muchas empresas enfrentan dificultades para aumentar su participaci\u00f3n en el mercado y solo logran resultados condicionando sus ganancias de participaci\u00f3n en el mercado a enormes p\u00e9rdidas en sus m\u00e1rgenes o la rentabilidad de sus socios distribuidores.<\/p><p>Con pol\u00edticas a menudo mal orientadas, con l\u00edmites inapropiados, modelos de segmentaci\u00f3n poco claros, elasticidades de la demanda mal dise\u00f1adas, incentivos de vol\u00famenes mal definidos e informados, descuento deficiente y estructuras fiscales, etc., la estrategia de precios de muchas empresas se convierte en Enfoque frecuente de atenci\u00f3n y preocupaci\u00f3n del alto liderazgo.<\/p><p>Muchas pol\u00edticas comerciales y de remuneraci\u00f3n de canales son demasiado complejas y pagan millones de d\u00f3lares muchas veces sin un rendimiento proporcional sobre las ventas. Proponer cambios en los precios y en los programas de remuneraci\u00f3n del distribuidor \/ canal no es una decisi\u00f3n f\u00e1cil.<\/p><p>Para examinar adecuadamente la remuneraci\u00f3n del canal y el modelo de precios al consumidor, los fabricantes necesitan una evaluaci\u00f3n sistem\u00e1tica de todos los aspectos de su mezcla de marketing y su estrategia de acceso al mercado. Cuestiones relacionadas con los objetivos estrat\u00e9gicos del negocio, los objetivos de ventas, los objetivos de rentabilidad y rentabilidad de la empresa y los canales, la competitividad del producto, el costo de servicio de cada canal, las restricciones legales e incluso las m\u00e9tricas, los indicadores y las pol\u00edticas. Los modelos de remuneraci\u00f3n deben ser analizados con gran discreci\u00f3n y cuidado.<\/p><p>Prime Action en su pr\u00e1ctica de <strong>Precios y Pol\u00edticas Comerciales<\/strong> ofrece un diagn\u00f3stico completo del estado actual del modelo de remuneraci\u00f3n y precios del canal, buscando identificar:<\/p><ul><li style=\"text-align: left;\">Oportunidades de mejora en el modelo actual de remuneraci\u00f3n de canales y precios de mercado.<\/li><li style=\"text-align: left;\">Adherencia entre la realidad y las pol\u00edticas comerciales que se recomiendan (si las hay).<\/li><li style=\"text-align: left;\">Problemas generando conflictos entre canales y fabricantes.<\/li><li style=\"text-align: left;\">Mejoras al modelo de incentivos, descuentos y estructura de descuentos.<\/li><li style=\"text-align: left;\">Estrategias para mejorar la comunicaci\u00f3n y la comprensi\u00f3n del modelo de precios y remuneraci\u00f3n del canal.<\/li><li style=\"text-align: left;\">Estrategias de incentivos que generan el desarrollo de canales a largo plazo y el fortalecimiento competitivo.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-744c9d80 elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"744c9d80\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5869c218\" data-id=\"5869c218\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1db6a1ff elementor-widget elementor-widget-image\" data-id=\"1db6a1ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"498\" height=\"356\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/canais-de-vendas-agro-prime-action-a.jpg\" class=\"attachment-full size-full wp-image-666 lazyload\" alt=\"\" srcset=\"\" data-srcset=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/canais-de-vendas-agro-prime-action-a.jpg 498w, https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/canais-de-vendas-agro-prime-action-a-300x214.jpg 300w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"498\" height=\"356\" src=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/canais-de-vendas-agro-prime-action-a.jpg\" class=\"attachment-full size-full wp-image-666\" alt=\"\" srcset=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/canais-de-vendas-agro-prime-action-a.jpg 498w, https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/canais-de-vendas-agro-prime-action-a-300x214.jpg 300w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-701561dd elementor-widget elementor-widget-heading\" data-id=\"701561dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\"><a href=\"https:\/\/backup.primeaction.com\/sp\/servicios\/estrategia-de-acceso-al-mercado\/\">Estrategia de Acceso al Mercado<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa06b2f elementor-widget elementor-widget-text-editor\" data-id=\"fa06b2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La mejor combinaci\u00f3n de metodolog\u00edas de canales y experiencia en la industria para definir sus Estrategias de Distribuci\u00f3n, marketing y ventas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd7a55b elementor-widget elementor-widget-heading\" data-id=\"3cd7a55b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/backup.primeaction.com\/sp\/servicios\/estrategia-de-acceso-al-mercado\/\">M\u00e1s informaci\u00f3n<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6f0be225\" data-id=\"6f0be225\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5aa9c6 elementor-widget elementor-widget-image\" data-id=\"d5aa9c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"357\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/concessionaria-gest\u00e3o-de-canais-prime-action-a.jpg\" class=\"attachment-full size-full wp-image-667 lazyload\" alt=\"\" srcset=\"\" data-srcset=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/concessionaria-gest\u00e3o-de-canais-prime-action-a.jpg 500w, https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/concessionaria-gest\u00e3o-de-canais-prime-action-a-300x214.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><noscript><img decoding=\"async\" width=\"500\" height=\"357\" src=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/concessionaria-gest\u00e3o-de-canais-prime-action-a.jpg\" class=\"attachment-full size-full wp-image-667\" alt=\"\" srcset=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/concessionaria-gest\u00e3o-de-canais-prime-action-a.jpg 500w, https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/concessionaria-gest\u00e3o-de-canais-prime-action-a-300x214.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c05dae elementor-widget elementor-widget-heading\" data-id=\"65c05dae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\"><a href=\"https:\/\/backup.primeaction.com\/sp\/gestion-de-canal\/\">Gesti\u00f3n de Canales<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e11a7ce elementor-widget elementor-widget-text-editor\" data-id=\"7e11a7ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Servicios de Gesti\u00f3n de Canales personalizados para asegurar la asertividad del mercado en la entrega de propuesta de valor a los clientes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49da6d87 elementor-widget elementor-widget-heading\" data-id=\"49da6d87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/backup.primeaction.com\/sp\/gestion-de-canal\/\">M\u00e1s informaci\u00f3n<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3110b3cd\" data-id=\"3110b3cd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5994c511 elementor-widget elementor-widget-image\" data-id=\"5994c511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"498\" height=\"356\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/trator2a.jpg\" class=\"attachment-full size-full wp-image-668 lazyload\" alt=\"\" srcset=\"\" data-srcset=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/trator2a.jpg 498w, https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/trator2a-300x214.jpg 300w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><noscript><img decoding=\"async\" width=\"498\" height=\"356\" src=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/trator2a.jpg\" class=\"attachment-full size-full wp-image-668\" alt=\"\" srcset=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/trator2a.jpg 498w, https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/trator2a-300x214.jpg 300w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43128358 elementor-widget elementor-widget-heading\" data-id=\"43128358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\"><a href=\"https:\/\/backup.primeaction.com\/sp\/desarrollo-de-canales\/\">Desarrollo de Canales<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a56ae57 elementor-widget elementor-widget-text-editor\" data-id=\"5a56ae57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Estrategias de\u00a0Desarrollo y Movilizaci\u00f3n para garantizar que sus canales cumplan con su promesa de marca\u00a0para sus clientes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1243c2 elementor-widget elementor-widget-heading\" data-id=\"5d1243c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/backup.primeaction.com\/sp\/desarrollo-de-canales\/\">M\u00e1s informaci\u00f3n<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45d5835f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"45d5835f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70bdc507\" data-id=\"70bdc507\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75267963 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"75267963\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/09\/prime-action-agro-trator-canais-de-venda2.jpg\" alt=\"\" \/><noscript><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/09\/prime-action-agro-trator-canais-de-venda2.jpg\" alt=\"\" \/><\/noscript><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/09\/prime-action-concessionarias-canais-auto2.jpg\" alt=\"\" \/><noscript><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/09\/prime-action-concessionarias-canais-auto2.jpg\" alt=\"\" \/><\/noscript><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c89ca58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c89ca58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e7d8a0a\" data-id=\"6e7d8a0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f8d93dd elementor-widget elementor-widget-heading\" data-id=\"4f8d93dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">DISE\u00d1O DE POL\u00cdTICAS Y CONTRATOS DE DISTRIBUCI\u00d3N<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47e9eba1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47e9eba1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63d7cb23\" data-id=\"63d7cb23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6be0c891 elementor-widget elementor-widget-text-editor\" data-id=\"6be0c891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La implementaci\u00f3n de una estrategia de acceso al mercado debe ir acompa\u00f1ada de pautas y pol\u00edticas claras de acceso al mercado. En muchas empresas, estas pol\u00edticas no se describen, formalizan y comunican internamente y con canales asociados. Con el tiempo, la necesidad de ventas, oportunidades espec\u00edficas para abrir nuevos canales, nuevos productos, campa\u00f1as, etc., desconfiguran y destruyen la Estrategia de acceso.<\/p><p>Prime Action apoya a sus clientes en la descripci\u00f3n de una s\u00f3lida pol\u00edtica de distribuci\u00f3n y remuneraci\u00f3n que le da a la estrategia de acceso robustez y seguridad internas y externas. Los elementos como los siguientes a menudo son objeto de discusi\u00f3n y descripci\u00f3n en las Pol\u00edticas de distribuci\u00f3n:<\/p><ul><li>Segmentaci\u00f3n de clientes<\/li><li>Tama\u00f1o y exclusividad de \u00e1rea<\/li><li>Cr\u00e9dito<\/li><li>Uso de la marca<\/li><li>Entrenamiento<\/li><li>Invasi\u00f3n de \u00e1rea, mercado paralelo y mercado negro<\/li><li>Proceso de nombramiento y cancelaci\u00f3n<\/li><li>Pol\u00edtica comercial \/ descuentos<\/li><li>Logistica y Distribuci\u00f3n<\/li><li>Acciones y recompras<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pol\u00edtica de Comercio y Distribuci\u00f3n Conoce Nuestras Soluciones Agende una reuni\u00f3n ESTRATEGIA DE PRECIOS Y POL\u00cdTICA DE REMUNERACI\u00d3N A CANALES Muchas empresas enfrentan dificultades para aumentar su participaci\u00f3n en el mercado y solo logran resultados condicionando sus ganancias de participaci\u00f3n en el mercado a enormes p\u00e9rdidas en sus m\u00e1rgenes o la rentabilidad de sus socios [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8862,"parent":153,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_eb_attr":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"footnotes":""},"class_list":["post-169","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pol\u00edtica de Comercio y Distribuci\u00f3n &#183; 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