{"id":196,"date":"2019-07-15T20:37:08","date_gmt":"2019-07-15T23:37:08","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?page_id=196"},"modified":"2020-02-13T19:02:20","modified_gmt":"2020-02-14T01:02:20","slug":"estrategia-de-acceso-al-mercado","status":"publish","type":"page","link":"https:\/\/backup.primeaction.com\/sp\/servicios\/estrategia-de-acceso-al-mercado\/","title":{"rendered":"Estrategia de Acceso al Mercado"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"196\" class=\"elementor elementor-196\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bd58ec4 elementor-section-full_width elementor-section-height-min-height elementor-section-items-bottom elementor-section-height-default\" data-id=\"4bd58ec4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/backup.primeaction.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Mall-24114.mp4&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3de00eaa\" data-id=\"3de00eaa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71a2526d elementor-widget elementor-widget-heading\" data-id=\"71a2526d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">ESTRATEGIA DE ACCESO AL MERCADO<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3795c8c8 elementor-section-full_width elementor-section-height-default elementor-section-content-middle elementor-section-height-default\" data-id=\"3795c8c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-610963f0\" data-id=\"610963f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5073cd8e elementor-widget elementor-widget-heading\" data-id=\"5073cd8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\">Tenemos la soluci\u00f3n adecuada para su negocio<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-66bf4826\" data-id=\"66bf4826\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49e59f4b elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"49e59f4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/backup.primeaction.com\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agendar una reuni\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ae51b36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ae51b36\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b33f58f\" data-id=\"5b33f58f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44ae25e3 elementor-widget elementor-widget-heading\" data-id=\"44ae25e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Canales de comercializaci\u00f3n y distribuci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12eb22b5 elementor-widget elementor-widget-text-editor\" data-id=\"12eb22b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los <strong>Canales de<\/strong> <b>Comercializaci\u00f3n y Distribuci\u00f3n<\/b> representan una gran ventaja competitiva si cumplen su funci\u00f3n b\u00e1sica: poner el producto o servicio al alcance del cliente y la forma en que \u00e9l quiere comprarlo. Por lo tanto, para elegir los canales, no se puede simplemente comparar con otros canales de productos, sino analizar si los canales son correctos para que los clientes compren sus productos o analizar los canales para ciertos clientes.<\/p><blockquote><p>Nosotros en Prime Action, ayudamos a nuestros clientes a dise\u00f1ar su <strong>Estrategia de Acceso al Mercado<\/strong> y comercializaci\u00f3n, la elecci\u00f3n de la mejor combinaci\u00f3n de canales, o incluso definir la propuesta de valor, los procesos y enfoque de ventas y servicio para un canal espec\u00edfico, la definici\u00f3n de los niveles y tipos de distribuidores, las reglas de negocio, las pol\u00edticas de administraci\u00f3n y los modelos de franquicia se encuentran entre los tipos de servicios ofrecidos por esta pr\u00e1ctica.<\/p><\/blockquote><p>Uno de los objetivos centrales en muchos proyectos en esta \u00e1rea es construir un modelo de negocio para realizar ventas A TRAV\u00c9S de los canales (Estrategia de Venta), considerando a los clientes finales reales como un objetivo para la demanda. La facturaci\u00f3n de los distribuidores no los convierte en clientes, los distribuidores son socios comerciales, son canales de acceso a los Clientes reales. Esto es lo que llamamos la necesidad de cambiar la mentalidad de <strong>Sell-in a Sell-out<\/strong>.<\/p><figure id=\"attachment_283\" aria-describedby=\"caption-attachment-283\" style=\"width: 548px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/backup.primeaction.com\/sp\/prime-sell-in\/\" rel=\"attachment wp-att-283\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-283 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/08\/prime-sell-in.jpg\" alt=\"\" width=\"548\" height=\"243\" \/><noscript><img decoding=\"async\" class=\"wp-image-283 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/08\/prime-sell-in.jpg\" alt=\"\" width=\"548\" height=\"243\" srcset=\"\" data-srcset=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/08\/prime-sell-in.jpg 548w, https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/08\/prime-sell-in-300x133.jpg 300w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><noscript><img decoding=\"async\" class=\"wp-image-283 size-full\" src=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/08\/prime-sell-in.jpg\" alt=\"\" width=\"548\" height=\"243\" srcset=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/08\/prime-sell-in.jpg 548w, https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/08\/prime-sell-in-300x133.jpg 300w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/noscript><\/noscript><\/a><figcaption id=\"caption-attachment-283\" class=\"wp-caption-text\">Fig. DE Sell-in PARA Sell-out<\/figcaption><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25e5f787 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"25e5f787\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-636f417f\" data-id=\"636f417f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78e950a1 elementor-widget elementor-widget-heading\" data-id=\"78e950a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\">EXPERIENCIA EN CANALES<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40f325b6 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40f325b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-404fea5c\" data-id=\"404fea5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b993cf4 elementor-widget elementor-widget-heading\" data-id=\"1b993cf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">ESTRATEGIA DE ACCESO Y GO-TO-MARKET<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14048232 elementor-widget elementor-widget-text-editor\" data-id=\"14048232\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Muchos clientes nos buscan para abrir nuevos mercados, nuevos segmentos, lanzar nuevos productos y obtener ganancias de ventas m\u00e1s significativas. Apoyamos a los ejecutivos de marketing y ventas para identificar oportunidades de crecimiento, determinar las mejores <strong>Estrategias de Ventas<\/strong> y acceder a estos nuevos mercados y segmentos.<\/p><p>Otros clientes nos buscan para mejorar su penetraci\u00f3n y cobertura de mercado a trav\u00e9s de un mejor acceso estrat\u00e9gico al mercado. Elegir la combinaci\u00f3n correcta de canales de acceso y su mejor manera de pagarlos es una de nuestras mejores especialidades.<\/p><p>Adem\u00e1s, nuestro prop\u00f3sito es colaborar activamente como verdaderos socios estrat\u00e9gicos en la implementaci\u00f3n de los cambios organizacionales, comerciales y operativos necesarios para lograr los resultados deseados de una manera sostenible.<\/p><p>En los proyectos <strong>Go-to-Market<\/strong> trabajamos:<\/p><ul><li><span style=\"font-size: 16px;\">Evaluaci\u00f3n de oportunidades de mercado y crecimiento estrat\u00e9gico.<\/span><\/li><li><span style=\"font-size: 16px;\">Comprender las demandas de entrega de servicios (DPS) de los diversos segmentos de clientes que se buscan.<\/span><\/li><li><span style=\"font-size: 16px;\">Ayudar a definir modelos de segmentaci\u00f3n, propuesta de valor, estructura de ventas, pol\u00edticas comerciales, estructura de canales y procesos de ventas que capturar\u00e1n oportunidades para el crecimiento de las ventas en los distintos segmentos objetivo.<\/span><\/li><li><span style=\"font-size: 16px;\">Ayudar a nuestros clientes a dimensionar la fuerza de ventas ideal, sus territorios y definir la mejor relaci\u00f3n costo-beneficio para cubrir el mercado de una manera m\u00e1s efectiva y sostenible para la empresa y sus canales.<\/span><\/li><li><span style=\"font-size: 16px;\">Definir y redactar pol\u00edticas comerciales y acuerdos de distribuci\u00f3n que respalden la relaci\u00f3n y la estrategia comercial de la empresa.<\/span><\/li><li><span style=\"font-size: 16px;\">Alinear y respaldar al personal de campo, la estrategia, la implementaci\u00f3n del cambio y la adaptaci\u00f3n para convertirse en verdaderos gerentes de canal.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b305718 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b305718\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64dcddb1\" data-id=\"64dcddb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2f1e14 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f2f1e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27cdf65b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27cdf65b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3faf80d2\" data-id=\"3faf80d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f9a97a6 elementor-widget elementor-widget-heading\" data-id=\"5f9a97a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">CONFIGURACION DE CANAL<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f6a72 elementor-widget elementor-widget-text-editor\" data-id=\"28f6a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una vez definida la <b>Estrategia de Acceso<\/b>, el siguiente paso es configurar los canales. En esta etapa de nuestra metodolog\u00eda, nos centramos en responder las siguientes preguntas:<\/p><ul><li>\u00bfC\u00f3mo asegurar la m\u00e1xima cobertura y participaci\u00f3n en cada territorio?<\/li><li>\u00bfC\u00f3mo evitar conflictos de canal?<\/li><li>\u00bfCu\u00e1ntos y qu\u00e9 canales en cada segmento o territorio?<\/li><li>\u00bfQu\u00e9 bandas de corte entre el acceso directo e indirecto?<\/li><li>\u00bfCu\u00e1l es el perfil ideal en cada medio?<\/li><li>\u00bfQu\u00e9 KPI debo implementar para administrar y remunerar los canales?<\/li><li>\u00bfCu\u00e1l es la remuneraci\u00f3n adecuada para cada canal?<\/li><li>\u00bfQu\u00e9 canales de marketing deben jugar cada miembro del canal?<\/li><li>\u00bfQu\u00e9 pol\u00edticas de distribuci\u00f3n deben existir?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-197048c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"197048c9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a3a082b\" data-id=\"6a3a082b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b3c31bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6b3c31bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-226f476f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"226f476f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6355e814\" data-id=\"6355e814\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bafff49 elementor-widget elementor-widget-heading\" data-id=\"3bafff49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">DISE\u00d1O ESTRUCTURADO DE LA FUERZA DE VENTAS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b436c1b elementor-widget elementor-widget-text-editor\" data-id=\"4b436c1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para que su estrategia comercial alcance los objetivos y se convierta en un \u00e9xito, es imperativo dise\u00f1ar correctamente la fuerza de ventas. Los resultados de ventas sub\u00f3ptimos, los precios, la lealtad del cliente, los m\u00e1rgenes, entre otros, son a menudo signos de una fuerza de ventas no optimizada y estrat\u00e9gicamente dise\u00f1ada.<br \/>El mercado, sus segmentos, canales, clientes, competencia est\u00e1n cambiando, y las empresas a menudo se detienen a reflexionar y repensar su modelo de ventas de manera oportuna. Prime Action tiene soluciones para abordar problemas como:<\/p><ul><li>\u00bfCu\u00e1l es la combinaci\u00f3n m\u00e1s rentable de canales de venta y equipos de ventas que optimizar\u00e1n los resultados de cobertura del mercado de manera sostenible?<\/li><li>\u00a0\u00bfCu\u00e1ntos y qu\u00e9 canales o clientes \/ cuentas deben asignarse a cada profesional de ventas?<\/li><li>\u00a0\u00bfQu\u00e9 perfil, rol, habilidades y actividades debe tener este profesional para entregar sus resultados?<\/li><li>\u00a0\u00bfCu\u00e1l es el n\u00famero ideal de vendedores para cada fuerza de ventas? \u00bfC\u00f3mo se debe asignar su esfuerzo de ventas?<\/li><li>\u00a0\u00bfC\u00f3mo se deben escalar y asignar los recursos de soporte t\u00e9cnico?<\/li><li>\u00a0\u00bfCu\u00e1l es la mejor manera de establecer objetivos de ventas realistas y al mismo tiempo motivadores para el equipo?<\/li><li>\u00a0\u00bfQu\u00e9 informaci\u00f3n y an\u00e1lisis debe apoyar a la fuerza de ventas en su funci\u00f3n y objetivos?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ESTRATEGIA DE ACCESO AL MERCADO Tenemos la soluci\u00f3n adecuada para su negocio Agendar una reuni\u00f3n Canales de comercializaci\u00f3n y distribuci\u00f3n Los Canales de Comercializaci\u00f3n y Distribuci\u00f3n representan una gran ventaja competitiva si cumplen su funci\u00f3n b\u00e1sica: poner el producto o servicio al alcance del cliente y la forma en que \u00e9l quiere comprarlo. Por lo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":611,"parent":153,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_eb_attr":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"footnotes":""},"class_list":["post-196","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrategia de Acceso al Mercado &#183; Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/servicios\/estrategia-de-acceso-al-mercado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategia de Acceso al Mercado &#183; Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"ESTRATEGIA DE ACCESO AL MERCADO Tenemos la soluci\u00f3n adecuada para su negocio Agendar una reuni\u00f3n Canales de comercializaci\u00f3n y distribuci\u00f3n Los Canales de Comercializaci\u00f3n y Distribuci\u00f3n representan una gran ventaja competitiva si cumplen su funci\u00f3n b\u00e1sica: poner el producto o servicio al alcance del cliente y la forma en que \u00e9l quiere comprarlo. 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