{"id":10029,"date":"2021-05-11T10:00:04","date_gmt":"2021-05-11T15:00:04","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=10029"},"modified":"2021-05-11T11:27:08","modified_gmt":"2021-05-11T16:27:08","slug":"microsoft-baja-comisiones-a-desarrolladores-mientras-apple-se-enfrenta-a-ellos","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/microsoft-baja-comisiones-a-desarrolladores-mientras-apple-se-enfrenta-a-ellos\/","title":{"rendered":"Microsoft baja comisiones a desarrolladores, mientras Apple se enfrenta a ellos"},"content":{"rendered":"

Microsoft quiere marcar diferencia en el territorio de los videojuegos de PC a partir de una relaci\u00f3n en donde los desarrolladores de t\u00edtulos obtengan m\u00e1s ganancias por su trabajo. Es por ello que a partir del 1 de agosto, la empresa reducir\u00e1 su comisi\u00f3n del 30% a s\u00f3lo el 12% por cada compra realizada en la Microsoft Store.<\/p>\n

El movimiento est\u00e1 orientado en dos direcciones: por una parte, busca atraer a los desarrolladores y estudios para que haya una mayor oferta de t\u00edtulos en su tienda y, por el otro, quiere convertirse en un competidor m\u00e1s relevante para Steam, el cual tiene el control del mercado en la actualidad.<\/p>\n

De acuerdo con Matt Booty, director de Xbox Game Studios, \u201cun reparto de ingresos claro y sin ataduras significa que los desarrolladores pueden llevar m\u00e1s t\u00edtulos a m\u00e1s jugadores y lograr un mayor \u00e9xito comercial\u201d en sus plataformas.<\/p>\n

Si bien las modificaciones \u00fanicamente afectar\u00e1n a los juegos de PC y no a los de Xbox en la tienda de Microsoft, la reducci\u00f3n es significativa, pues ejerce presi\u00f3n sobre la plataforma Steam, de Valve, la cual tambi\u00e9n cobra un 30% de comisi\u00f3n por cada compra, aunque cabe destacar que su modelo permite que la cifra se reduzca hasta 20% si el videojuego vende m\u00e1s de 50 millones de d\u00f3lares.<\/p>\n

Otro de los competidores que se encuentra en este campo es Epic Games, la cual tambi\u00e9n cobra un 12% de comisi\u00f3n por cada compra en su plataforma, pero no ha logrado representar un peligro para Steam.<\/p>\n

Desde el lado de Microsoft, uno de los asuntos que ha jugado en su contra durante esta competencia es la mala experiencia que otorga la tienda de Windows para los usuarios, tema que Booty ha prometido cambiar por medio de \u201cuna mayor confiabilidad de la instalaci\u00f3n y velocidades de descarga m\u00e1s r\u00e1pidas durante los pr\u00f3ximos meses\u201d.<\/p>\n

Con este tipo de cambios, los ejecutivos en Microsoft consideran que van \u201cen la direcci\u00f3n correcta para esta comunidad\u201d. Incluso Booty adelant\u00f3 que la segunda mitad del 2021 ser\u00e1 mejor, pues durante este periodo tendr\u00e1n un ecosistema de PC con el \u201cpotencial de unirse de una manera que impulse a la industria hacia adelante y brinde excelentes juegos a m\u00e1s jugadores en todo el mundo\u201d.<\/p>\n

Comisiones, un problema con el que convive Apple<\/p>\n

Las comisiones han sido uno de los temas m\u00e1s pol\u00e9micos para las tecnol\u00f3gicas en los \u00faltimos tiempos. Apple, por ejemplo, es una de las que m\u00e1s disputas ha tenido al respecto. Uno de los casos m\u00e1s sonados es el de Fortnite, cuya aplicaci\u00f3n fue eliminada de la App Store, debido a que quer\u00eda implementar su propia pasarela de pagos y evitar la comisi\u00f3n del 30% que la compa\u00f1\u00eda se queda por las microtransacciones.<\/p>\n

Si bien Apple dijo que reducir\u00eda la comisi\u00f3n al 15% a aquellos desarrolladores que generasen menos de un mill\u00f3n de d\u00f3lares al a\u00f1o, la pol\u00edtica no resulta significativa para aminorar las tensiones entre las empresas.<\/p>\n

Y mientras estos problemas se desarrollan, Apple se encuentra inmerso en otro tipo de problemas igual de relevantes, pues el Servicio Federal Antimonopolio de Rusia (FAS, por sus siglas en ingl\u00e9s) mult\u00f3 a la compa\u00f1\u00eda de Cupertino por 12 millones de d\u00f3lares, debido a un presunto abuso de su posici\u00f3n dominante en el mercado de aplicaciones m\u00f3viles.<\/p>\n

El argumento del FAS para llevar a cabo esta acci\u00f3n es que la distribuci\u00f3n de aplicaciones m\u00f3viles por medio de su sistema operativo aventajaba a sus propios productos sobre los desarrollados por terceros.<\/p>\n","protected":false},"excerpt":{"rendered":"

Con este movimiento, Microsoft buscar\u00e1 competir con la plataforma Steam, que es l\u00edder en el mercado de videojuegos en PC.<\/p>\n","protected":false},"author":10,"featured_media":10031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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