{"id":10249,"date":"2021-05-24T09:00:30","date_gmt":"2021-05-24T14:00:30","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=10249"},"modified":"2021-05-24T09:21:18","modified_gmt":"2021-05-24T14:21:18","slug":"con-app-productores-monitorean-sus-cultivos","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/con-app-productores-monitorean-sus-cultivos\/","title":{"rendered":"Con app, productores monitorean sus cultivos"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.elsoldemexico.com.mx\/doble-via\/ecologia\/4kucsp-1-2021-01-29t184648z_213472774_mt1tassp44043002_rtrmadp_3_tass-pic.jpg\/alternates\/LANDSCAPE_768\/1%202021-01-29T184648Z_213472774_MT1TASSP44043002_RTRMADP_3_TASS-PIC.jpg\" width=\"768\" height=\"479\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.elsoldemexico.com.mx\/doble-via\/ecologia\/4kucsp-1-2021-01-29t184648z_213472774_mt1tassp44043002_rtrmadp_3_tass-pic.jpg\/alternates\/LANDSCAPE_768\/1%202021-01-29T184648Z_213472774_MT1TASSP44043002_RTRMADP_3_TASS-PIC.jpg\" width=\"768\" height=\"479\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>Una aplicaci\u00f3n para monitorear cultivos ideada en Argentina se expande en Am\u00e9rica Latina como un jugoso negocio que en 2020 factur\u00f3 un mill\u00f3n de d\u00f3lares y consigui\u00f3 asociarse con la agencia espacial estadounidense NASA.<\/p>\n<p>\u00abAntes, los productores anotaban los datos del campo en una libreta. Ahora pueden subirlos a su celular, sacar fotos y alimentar un algoritmo que les devuelve informaci\u00f3n precisa sobre el estado de su cultivo\u00bb, dijo a la AFP el ingeniero en Sistemas Andr\u00e9s Yerkovich en referencia a la aplicaci\u00f3n desarrollada por su compa\u00f1\u00eda SIMA (Sistema Integrado de Monitoreo Agr\u00edcola) en Rosario, la capital del agronegocio argentino.<\/p>\n<p>En la actualidad, SIMA ofrece sus servicios sobre 3 millones de hect\u00e1reas de cultivos operadas por unos 500 clientes.<\/p>\n<p>La firma factur\u00f3 un mill\u00f3n de d\u00f3lares en 2020 y aspira a terminar este a\u00f1o con un n\u00famero mucho mayor.<\/p>\n<p>\u00abEstamos listos para acelerar nuestra expansi\u00f3n en Latinoam\u00e9rica y para eso abrimos una ronda de inversi\u00f3n este a\u00f1o en la que esperamos juntar 2 millones de d\u00f3lares\u00bb, detall\u00f3 el empresario.<\/p>\n<p>M\u00e1s y mejor informaci\u00f3n<\/p>\n<p>Para Yercovich, era momento de digitalizar la informaci\u00f3n recogida en el campo por los productores y asociarla a los datos que brindan los sat\u00e9lites, tanto en relaci\u00f3n al clima como a la cobertura vegetal.<\/p>\n<p>Esto incluye saber qu\u00e9 cultivo sembr\u00f3, en qu\u00e9 condiciones, si hay problemas de malezas o insectos, los qu\u00edmicos que se aplicaron y mediciones de densidad de siembra o distanciamiento entre plantas.<\/p>\n<p>La app permite sacar e ingresar fotos que luego se procesan para determinar si la planta est\u00e1 enferma, su tama\u00f1o, o qu\u00e9 porci\u00f3n del lote est\u00e1 cubierta de malezas. Eso se combina con im\u00e1genes satelitales para obtener informaci\u00f3n actualizada sobre el estado de los cultivos.<\/p>\n<p>La aplicaci\u00f3n \u00abnos habilita a predecir con mucha precisi\u00f3n eventos como el rendimiento estimado de cultivos\u00bb, agreg\u00f3 Yerkovich.<\/p>\n<p>Asociada a la NASA<\/p>\n<p>En 2019 SIMA form\u00f3 una sociedad de trabajo con la NASA. El acuerdo est\u00e1 dentro del programa NASA Harvest, cuya misi\u00f3n es velar por la seguridad alimentaria.<\/p>\n<p>\u00abLa NASA ya desarrollaba algoritmos, pero les faltaban datos duros. Desde el espacio pueden ver cu\u00e1l es el nivel de maduraci\u00f3n de las plantas, pero no ten\u00edan la validaci\u00f3n f\u00e1ctica de eso. Ah\u00ed entramos con SIMA con datos reales de usuarios\u00bb, informado Yercovich .<\/p>\n<p>As\u00ed se consigui\u00f3 un algoritmo mejorado que utiliza datos de SIMA y de la NASA, con el foco puesto en la estimaci\u00f3n de rendimiento de los cultivos.<\/p>\n<p>\u00abNos dio mucha visibilidad asociarnos a ellos y nos mejoraron mucho el algoritmo. Es un c\u00edrculo que se cierra: los usuarios entregan datos que alimentan una plataforma virtual que entrega soluciones cada vez m\u00e1s r\u00e1pidas y precisas\u00bb, dijo el ingeniero en sistemas.<\/p>\n<p>Los clientes de SIMA est\u00e1n ubicados en ocho pa\u00edses -Argentina, Uruguay, Paraguay, Brasil, M\u00e9xico, Venezuela, Colombia y Bolivia- y van desde productores medianos, que manejan entre 500 y 1.000 hect\u00e1reas, a grandes productores con campos de 20.000 hect\u00e1reas y empresas que abarcan hasta las 200.000.<\/p>\n<p>Para convencer a los productores de adoptar su tecnolog\u00eda, ofrecen una prueba de un a\u00f1o sin costo.<\/p>\n<p>\u00abEl 93% de los usuarios decide seguir con el sistema\u00bb, afirm\u00f3 Yercovich. El precio promedio de este servicio es de un d\u00f3lar por hect\u00e1rea por a\u00f1o.<\/p>\n<p>Mauricio Kunicic, ingeniero agr\u00f3nomo y asesor de productores agr\u00edcolas peque\u00f1os y medianos de Santa Fe, sobre unas 5.500 hect\u00e1reas, usa la aplicaci\u00f3n \u00abdesde hace cinco o seis campa\u00f1as\u00bb.<\/p>\n<p>\u00abDebo haber sido uno de sus primeros usuarios\u00bb, cont\u00f3 a la AFP al destacar \u00abel gran ahorro en tiempo y personal\u00bb que signific\u00f3 incorporar el SIMA.<\/p>\n<p>\u00abAntes hac\u00eda los monitoreos con una libreta de campo y ahora todo es digital, m\u00e1s f\u00e1cil y m\u00e1s r\u00e1pido\u00bb, dijo.<\/p>\n<p>La mayor\u00eda de los monitoreos se hacen en cultivos de soja, ma\u00edz y trigo. En Argentina tambi\u00e9n se usa cultivos de vid y en pa\u00edses como Colombia en arroz y papa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La app le facilita el trabajo a los productores y les da informaci\u00f3n extra<\/p>\n","protected":false},"author":10,"featured_media":10251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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