{"id":10462,"date":"2021-06-03T09:00:01","date_gmt":"2021-06-03T14:00:01","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=10462"},"modified":"2021-06-09T11:01:46","modified_gmt":"2021-06-09T16:01:46","slug":"cerveceras-acuerdan-comprar-500000-toneladas-de-cebada-a-campesinos-mexicanos","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/cerveceras-acuerdan-comprar-500000-toneladas-de-cebada-a-campesinos-mexicanos\/","title":{"rendered":"Cerveceras acuerdan comprar 500,000 toneladas de cebada a campesinos mexicanos"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/cdn.forbes.com.mx\/2019\/05\/Cerveza-640x360.jpg\" width=\"640\" height=\"360\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn.forbes.com.mx\/2019\/05\/Cerveza-640x360.jpg\" width=\"640\" height=\"360\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>Heineken M\u00e9xico y Grupo Modelo, principales cerveceras del pa\u00eds, acordaron la compra de 500,000 toneladas de cebada en grano de campesinos nacionales, inform\u00f3 este mi\u00e9rcoles la Secretar\u00eda de Agricultura y Desarrollo Rural (Sader).<\/p>\n<p>\u201cCon esto se garantiza la producci\u00f3n, comercializaci\u00f3n e ingreso econ\u00f3mico de m\u00e1s de 25 mil familias de productores de peque\u00f1a y mediana escala que trabajan en una superficie de 235 mil hect\u00e1reas en el Altiplano (Hidalgo, Tlaxcala, Puebla y Estado de M\u00e9xico) y en Durango y Zacatecas, principalmente\u201d, agreg\u00f3 la dependencia en un comunicado.<\/p>\n<p>Con ello, dijo la dependencia, se estableci\u00f3 la compra de alrededor de 310 mil toneladas en el ciclo Primavera-Verano 2021 y se espera que en el Oto\u00f1o-Invierno 2021-2022 se alcance la meta de 190 mil toneladas, lo que totalizar\u00eda 500 mil toneladas de cebada grano por parte de la agroindustria integrada por Heineken M\u00e9xico y Grupo Modelo Ab Inbev.<\/p>\n<p>\u201cDesde el inicio de estas negociaciones, ambas cerveceras, en sesiones por separado, manifestaron al secretario y a los productores que, a pesar de los retos financieros, operativos y de distribuci\u00f3n de su producto que trajo la pandemia, mantienen su firme compromiso con el campo de M\u00e9xico\u201d.<\/p>\n<p>De acuerdo con la Sader, ambas empresas refrendaron su meta de que la cerveza que elaboran sea ciento por ciento de cebada mexicana, por lo que trabajan de la mano con los productores y las instituciones de bienes y servicios p\u00fablicos para seguir mejorando la calidad, productividad y eficiencia en costos de esta cadena productiva.<\/p>\n<p>Los acuerdos, dijo la Sader, se alcanzaron con la representatividad no gubernamental del Sistema Producto Mexicano de la Cebada Malta A.C., abanderada por su presidente nacional, Ricardo Canales del Razo.<\/p>\n<p>En las negociaciones, tambi\u00e9n participaron, de acuerdo con la dependencia, por Modelo Ab Inbev su director de Agronegocios, Santiago Torres Villalobos, y por Heineken M\u00e9xico sus titulares de Abastecimientos, Alberto Mart\u00ednez Guti\u00e9rrez, y de Asuntos P\u00fablicos y Gobierno, Oscar G\u00e1lvez Guzm\u00e1n.<\/p>\n<p>\u201cTambi\u00e9n, fueron part\u00edcipes de los acuerdos los presidentes y representantes de los comit\u00e9s estatales de Cebada de  Hidalgo, Tlaxcala, Puebla, Estado de M\u00e9xico, Durango y Zacatecas\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Sader dijo que con estos acuerdos se garantiza la producci\u00f3n, comercializaci\u00f3n e ingreso econ\u00f3mico de m\u00e1s de 25 mil familias de productores de peque\u00f1a y mediana escala.<\/p>\n","protected":false},"author":10,"featured_media":10464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/cdn.forbes.com.mx\/2019\/05\/Cerveza-640x360.jpg","fifu_image_alt":"Cerveceras acuerdan comprar 500,000 toneladas de cebada a campesinos mexicanos","footnotes":""},"categories":[6],"tags":[],"class_list":["post-10462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-agronegocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cerveceras acuerdan comprar 500,000 toneladas de cebada a campesinos mexicanos &#183; Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/cerveceras-acuerdan-comprar-500000-toneladas-de-cebada-a-campesinos-mexicanos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cerveceras acuerdan comprar 500,000 toneladas de cebada a campesinos mexicanos &#183; Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"La Sader dijo que con estos acuerdos se garantiza la producci\u00f3n, comercializaci\u00f3n e ingreso econ\u00f3mico de m\u00e1s de 25 mil familias de productores de peque\u00f1a y mediana escala.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/backup.primeaction.com\/sp\/cerveceras-acuerdan-comprar-500000-toneladas-de-cebada-a-campesinos-mexicanos\/\" \/>\n<meta property=\"og:site_name\" content=\"Prime Action Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-03T14:00:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-09T16:01:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.forbes.com.mx\/2019\/05\/Cerveza-640x360.jpg\" \/>\n<meta name=\"author\" content=\"primeactionmx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdn.forbes.com.mx\/2019\/05\/Cerveza-640x360.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"primeactionmx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cerveceras acuerdan comprar 500,000 toneladas de cebada a campesinos mexicanos &#183; Prime Action Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/backup.primeaction.com\/sp\/cerveceras-acuerdan-comprar-500000-toneladas-de-cebada-a-campesinos-mexicanos\/","og_locale":"es_ES","og_type":"article","og_title":"Cerveceras acuerdan comprar 500,000 toneladas de cebada a campesinos mexicanos &#183; Prime Action Consulting","og_description":"La Sader dijo que con estos acuerdos se garantiza la producci\u00f3n, comercializaci\u00f3n e ingreso econ\u00f3mico de m\u00e1s de 25 mil familias de productores de peque\u00f1a y mediana escala.","og_url":"https:\/\/backup.primeaction.com\/sp\/cerveceras-acuerdan-comprar-500000-toneladas-de-cebada-a-campesinos-mexicanos\/","og_site_name":"Prime Action Consulting","article_published_time":"2021-06-03T14:00:01+00:00","article_modified_time":"2021-06-09T16:01:46+00:00","og_image":[{"url":"https:\/\/cdn.forbes.com.mx\/2019\/05\/Cerveza-640x360.jpg","type":"","width":"","height":""}],"author":"primeactionmx","twitter_card":"summary_large_image","twitter_image":"https:\/\/cdn.forbes.com.mx\/2019\/05\/Cerveza-640x360.jpg","twitter_misc":{"Escrito por":"primeactionmx","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/backup.primeaction.com\/sp\/cerveceras-acuerdan-comprar-500000-toneladas-de-cebada-a-campesinos-mexicanos\/#article","isPartOf":{"@id":"https:\/\/backup.primeaction.com\/sp\/cerveceras-acuerdan-comprar-500000-toneladas-de-cebada-a-campesinos-mexicanos\/"},"author":{"name":"primeactionmx","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/person\/12b4e201995201db2de1bc5b99533471"},"headline":"Cerveceras acuerdan comprar 500,000 toneladas de cebada a campesinos mexicanos","datePublished":"2021-06-03T14:00:01+00:00","dateModified":"2021-06-09T16:01:46+00:00","mainEntityOfPage":{"@id":"https:\/\/backup.primeaction.com\/sp\/cerveceras-acuerdan-comprar-500000-toneladas-de-cebada-a-campesinos-mexicanos\/"},"wordCount":375,"publisher":{"@id":"https:\/\/backup.primeaction.com\/sp\/#organization"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/cerveceras-acuerdan-comprar-500000-toneladas-de-cebada-a-campesinos-mexicanos\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.forbes.com.mx\/2019\/05\/Cerveza-640x360.jpg","articleSection":["Post Agronegocios"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/backup.primeaction.com\/sp\/cerveceras-acuerdan-comprar-500000-toneladas-de-cebada-a-campesinos-mexicanos\/","url":"https:\/\/backup.primeaction.com\/sp\/cerveceras-acuerdan-comprar-500000-toneladas-de-cebada-a-campesinos-mexicanos\/","name":"Cerveceras acuerdan comprar 500,000 toneladas de cebada a campesinos mexicanos &#183; Prime Action Consulting","isPartOf":{"@id":"https:\/\/backup.primeaction.com\/sp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/backup.primeaction.com\/sp\/cerveceras-acuerdan-comprar-500000-toneladas-de-cebada-a-campesinos-mexicanos\/#primaryimage"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/cerveceras-acuerdan-comprar-500000-toneladas-de-cebada-a-campesinos-mexicanos\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.forbes.com.mx\/2019\/05\/Cerveza-640x360.jpg","datePublished":"2021-06-03T14:00:01+00:00","dateModified":"2021-06-09T16:01:46+00:00","breadcrumb":{"@id":"https:\/\/backup.primeaction.com\/sp\/cerveceras-acuerdan-comprar-500000-toneladas-de-cebada-a-campesinos-mexicanos\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/backup.primeaction.com\/sp\/cerveceras-acuerdan-comprar-500000-toneladas-de-cebada-a-campesinos-mexicanos\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/backup.primeaction.com\/sp\/cerveceras-acuerdan-comprar-500000-toneladas-de-cebada-a-campesinos-mexicanos\/#primaryimage","url":"https:\/\/cdn.forbes.com.mx\/2019\/05\/Cerveza-640x360.jpg","contentUrl":"https:\/\/cdn.forbes.com.mx\/2019\/05\/Cerveza-640x360.jpg","width":"640","height":"360","caption":"Cerveceras acuerdan comprar 500,000 toneladas de cebada a campesinos mexicanos"},{"@type":"BreadcrumbList","@id":"https:\/\/backup.primeaction.com\/sp\/cerveceras-acuerdan-comprar-500000-toneladas-de-cebada-a-campesinos-mexicanos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/backup.primeaction.com\/sp\/"},{"@type":"ListItem","position":2,"name":"Cerveceras acuerdan comprar 500,000 toneladas de cebada a campesinos mexicanos"}]},{"@type":"WebSite","@id":"https:\/\/backup.primeaction.com\/sp\/#website","url":"https:\/\/backup.primeaction.com\/sp\/","name":"Prime Action Consulting","description":"Consultoria Especializada em Canais","publisher":{"@id":"https:\/\/backup.primeaction.com\/sp\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/backup.primeaction.com\/sp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/backup.primeaction.com\/sp\/#organization","name":"Prime Action Consulting","url":"https:\/\/backup.primeaction.com\/sp\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/logo\/image\/","url":"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/logo-horiz-01-transp-2.png","contentUrl":"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/logo-horiz-01-transp-2.png","width":400,"height":185,"caption":"Prime Action Consulting"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/person\/12b4e201995201db2de1bc5b99533471","name":"primeactionmx","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","caption":"primeactionmx"},"url":"https:\/\/backup.primeaction.com\/sp\/author\/primeactionmx\/"}]}},"_links":{"self":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/10462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/comments?post=10462"}],"version-history":[{"count":1,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/10462\/revisions"}],"predecessor-version":[{"id":10463,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/10462\/revisions\/10463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/media\/10464"}],"wp:attachment":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/media?parent=10462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/categories?post=10462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/tags?post=10462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}