{"id":10736,"date":"2021-06-23T08:00:16","date_gmt":"2021-06-23T13:00:16","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=10736"},"modified":"2021-06-23T09:46:11","modified_gmt":"2021-06-23T14:46:11","slug":"toyota-afirma-que-aun-es-pronto-para-centrarse-en-los-coches-electricos-porque-no-es-lo-que-los-clientes-quieren","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/toyota-afirma-que-aun-es-pronto-para-centrarse-en-los-coches-electricos-porque-no-es-lo-que-los-clientes-quieren\/","title":{"rendered":"Toyota afirma que a\u00fan es pronto para centrarse en los coches el\u00e9ctricos porque no es lo que los clientes quieren"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/i.blogs.es\/82f458\/toyota-electrico-2\/1366_2000.jpeg\" width=\"1366\" height=\"966\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/i.blogs.es\/82f458\/toyota-electrico-2\/1366_2000.jpeg\" width=\"1366\" height=\"966\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>La industria de la automoci\u00f3n ha tomado un rumbo firme hacia los coches el\u00e9ctricos y electrificados. Es el \u00fanico modo de descarbonizar el transporte y, adem\u00e1s, esquivar las cuantiosas sanciones que la normativa Euro6 tiene preparadas para aquellas gamas que superen los est\u00e1ndares de CO\u2082.<\/p>\n<p>Mientras muchas marcas apuestan directamente por los coches el\u00e9ctricos, en Toyota siguen pensando que a\u00fan es demasiado pronto para centrarse en los coches de bater\u00edas.<\/p>\n<p>El gigante Toyota Motor Corporation ha sido y es un agente fundamental en la industria del autom\u00f3vil, pero tambi\u00e9n un elemento tecnol\u00f3gico disruptor en cuanto a formas de movilidad alternativas.<\/p>\n<p>Al fin y al cabo fueron los nipones quienes se atrevieron en primera instancia a lanzar un coche h\u00edbrido en masa, el Toyota Prius de 1997. Desde entonces han seguido fieles a sus principios de electrificaci\u00f3n pero sin volverse locos.<\/p>\n<p>La directiva de la marca no ha dejado de pensar que el futuro estaba electrificado pero el horizonte para los coches el\u00e9ctricos a\u00fan se les antoja lejano. Es m\u00e1s, incluso han tardado mucho m\u00e1s que otros competidores en decidirse a sacar versiones h\u00edbridas enchufables (Prius Plug-In y RAV4 Plug-In). Mientras tanto a\u00fan no hay ni un coche 100% el\u00e9ctricos en el cat\u00e1logo de Toyota.<\/p>\n<p>Esta tendencia relativamente inmovilista va a seguir siendo as\u00ed a medio plazo, o eso se desprende de las palabras del director Shigeki Terashi quien afirm\u00f3 recientemente en declaraciones recogidas por Automotive News que \u00abes demasiado pronto para centrarse en una opci\u00f3n\u00bb.<\/p>\n<p>La afirmaci\u00f3n lleg\u00f3 como respuesta a la pregunta de un inversor sobre por qu\u00e9 hay tanta diferencia entre la estrategia de Toyota y Honda son tan diferentes, habi\u00e9ndose propuesto sus competidores tener una gama 100% el\u00e9ctrica en 2040.<\/p>\n<p>Terashi postul\u00f3 desde los cuarteles de la marca en la prefectura de Aichi que de aqu\u00ed a 2050 habr\u00e1 diferentes opciones de movilidad, incluyendo h\u00edbridos y de pila de combustible de hidr\u00f3geno, pero que no se plantean centrarse en una sola opci\u00f3n porque no se ajustar\u00eda a cubrir las necesidades del mercado.<\/p>\n<p>A diferencia de otras corporaciones, Toyota sigue creyendo que los veh\u00edculos de combusti\u00f3n (electrificados o no) tienen un papel en el futuro. \u00abLo que importa es lo que los clientes elijan\u00bb, afirm\u00f3 Masahijo Maeda (jefe de tecnolog\u00eda de Toyota), a\u00f1adiendo que \u00abalgunas personas aman los el\u00e9ctricos de bater\u00edas pero otros no los ven como una tecnolog\u00eda apropiada\u00bb.<\/p>\n<p>Toyota siempre ha presumido de dar a sus clientes lo que los clientes quieren y como la demanda a\u00fan es baja han decidido acometer una aproximaci\u00f3n lenta hacia los coches el\u00e9ctricos.<\/p>\n<p>Adem\u00e1s a Toyota tambi\u00e9n le preocupa el coste ambiental y econ\u00f3mico necesarios para la fabricaci\u00f3n de coches el\u00e9ctricos, y est\u00e1n esperando que las tecnolog\u00edas se amorticen antes de abordar la fabricaci\u00f3n de estos veh\u00edculos en masa. \u00abPreferimos mirar todo el ciclo de vida\u00bb, apunt\u00f3 Terashi demostrando cierta preocupaci\u00f3n por la gesti\u00f3n que implican los coches el\u00e9ctricos desde la extracci\u00f3n de materias raras a la fase de reciclaje.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La industria de la automoci\u00f3n ha tomado un rumbo firme hacia los coches el\u00e9ctricos y electrificados. Es el \u00fanico modo de descarbonizar el transporte y, adem\u00e1s, esquivar las cuantiosas sanciones que la normativa Euro6 tiene preparadas para aquellas gamas que superen los est\u00e1ndares de CO\u2082. Mientras muchas marcas apuestan directamente por los coches el\u00e9ctricos, en [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":10738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/i.blogs.es\/82f458\/toyota-electrico-2\/1366_2000.jpeg","fifu_image_alt":"Toyota afirma que a\u00fan es pronto para centrarse en los coches el\u00e9ctricos porque no es lo que los clientes quieren","footnotes":""},"categories":[8],"tags":[],"class_list":["post-10736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-automotriz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toyota afirma que a\u00fan es pronto para centrarse en los coches el\u00e9ctricos porque no es lo que los clientes quieren &#183; Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/toyota-afirma-que-aun-es-pronto-para-centrarse-en-los-coches-electricos-porque-no-es-lo-que-los-clientes-quieren\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota afirma que a\u00fan es pronto para centrarse en los coches el\u00e9ctricos porque no es lo que los clientes quieren &#183; Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"La industria de la automoci\u00f3n ha tomado un rumbo firme hacia los coches el\u00e9ctricos y electrificados. Es el \u00fanico modo de descarbonizar el transporte y, adem\u00e1s, esquivar las cuantiosas sanciones que la normativa Euro6 tiene preparadas para aquellas gamas que superen los est\u00e1ndares de CO\u2082. 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Es el \u00fanico modo de descarbonizar el transporte y, adem\u00e1s, esquivar las cuantiosas sanciones que la normativa Euro6 tiene preparadas para aquellas gamas que superen los est\u00e1ndares de CO\u2082. Mientras muchas marcas apuestan directamente por los coches el\u00e9ctricos, en [&hellip;]","og_url":"https:\/\/backup.primeaction.com\/sp\/toyota-afirma-que-aun-es-pronto-para-centrarse-en-los-coches-electricos-porque-no-es-lo-que-los-clientes-quieren\/","og_site_name":"Prime Action Consulting","article_published_time":"2021-06-23T13:00:16+00:00","article_modified_time":"2021-06-23T14:46:11+00:00","og_image":[{"url":"https:\/\/i.blogs.es\/82f458\/toyota-electrico-2\/1366_2000.jpeg","type":"","width":"","height":""}],"author":"primeactionmx","twitter_card":"summary_large_image","twitter_image":"https:\/\/i.blogs.es\/82f458\/toyota-electrico-2\/1366_2000.jpeg","twitter_misc":{"Escrito por":"primeactionmx","Tiempo de lectura":"3 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