{"id":10805,"date":"2021-06-25T08:00:04","date_gmt":"2021-06-25T13:00:04","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=10805"},"modified":"2021-06-25T08:57:05","modified_gmt":"2021-06-25T13:57:05","slug":"un-futuro-electrico-para-las-automotrices","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/un-futuro-electrico-para-las-automotrices\/","title":{"rendered":"Un futuro el\u00e9ctrico para las automotrices"},"content":{"rendered":"

Una colecci\u00f3n de viejas camionetas de combusti\u00f3n interna y la pick up 100% el\u00e9ctrica, F-150 Lightning, de Ford, son el tel\u00f3n de fondo en el escenario donde Joe Biden est\u00e1 a punto de retar a la historia de las automotrices. \u201cEl futuro de la industria automotriz es el\u00e9ctrico. No hay vuelta atr\u00e1s\u201d, asegura el mandatario de la econom\u00eda n\u00famero uno del mundo.<\/p>\n

Esta estampa de la historia ocurri\u00f3 el pasado 19 de mayo, en la planta de veh\u00edculos el\u00e9ctricos Ford Rouge Electric Vehicle Center, en Michigan. A casi 4,000 kil\u00f3metros de distancia de este evento, en la Ciudad de M\u00e9xico, Jos\u00e9 Zozaya, presidente de la Asociaci\u00f3n Mexicana de la Industria Automotriz (AMIA), sabe que una oportunidad de negocio est\u00e1 frente a las armadoras presentes en el pa\u00eds.<\/p>\n

\u201cLa industria automotriz es pionera en energ\u00edas limpias y veh\u00edculos el\u00e9ctricos. Es bien importante resaltar que los compromisos del sector automotriz a nivel mundial, que han hecho algunas empresas hacia 2035 y 2050, ser\u00e1n [encaminadas hacia el uso] de energ\u00edas limpias en los veh\u00edculos que producen, pero tambi\u00e9n en la energ\u00eda que utilizan sus plantas armadoras\u201d, asegura Jos\u00e9 Zozaya.<\/p>\n

El camino hacia un futuro el\u00e9ctrico parece aproximarse. Para 2040, el parque vehicular a nivel mundial estar\u00eda constituido en un 78% por autom\u00f3viles de tecnolog\u00edas amigables con el medio ambiente, como son los el\u00e9ctricos y los h\u00edbridos, de acuerdo con el estudio \u201cGlobal Automotive Executive Survey 2020\u201d, de KPMG.<\/p>\n

Como el cuarto pa\u00eds exportador de autom\u00f3viles, M\u00e9xico podr\u00eda aprovechar la demanda del mercado estadounidense y la entrada en vigor del renovado Tratado de Libre Comercio entre M\u00e9xico, Estados Unidos y Canad\u00e1 (T-MEC) para posicionarse como uno de los ganadores en la manufactura de los autos el\u00e9ctricos.<\/p>\n

El sector automotriz de M\u00e9xico exporta m\u00e1s de 80% de su producci\u00f3n, mientras que Estados Unidos y Canad\u00e1 son los principales destinos para los autom\u00f3viles hechos en M\u00e9xico.<\/p>\n

Una \u201coportunidad de oro\u201d para el pa\u00eds es lograr capitalizar la llegada de nuevas l\u00edneas de producci\u00f3n de las empresas que buscan su sitio en Norteam\u00e9rica, y as\u00ed poder escalar a las primeras tres posiciones como productor de automotores, asegura H\u00e9ctor Romo, socio L\u00edder de Impuestos de la Regi\u00f3n Baj\u00edo en KPMG M\u00e9xico.<\/p>\n

Cuestionado sobre si M\u00e9xico podr\u00eda convertirse en uno de los pa\u00edses l\u00edderes en la exportaci\u00f3n de autos el\u00e9ctricos, Jos\u00e9 Zozaya responde, enf\u00e1tico: \u201cClaro. Ya estamos en la producci\u00f3n. Creemos que esto va a ir creciendo poco a poco, pero hay que hacer toda una infraestructura [\u2026] para lograr el suministro de energ\u00edas limpias y estar al alcance [de los consumidores]\u201d.<\/p>\n

El ejecutivo advierte que se debe apuntalar la posici\u00f3n como exportador con esfuerzos gubernamentales y de las empresas para no dejar pasar esta tendencia menos contaminante.<\/p>\n

\u201cM\u00e9xico no debe descuidar esto [el uso de combustibles no f\u00f3siles], porque pudiera quedar fuera de la producci\u00f3n de veh\u00edculos limpios, si M\u00e9xico no tiene energ\u00edas limpias al alcance de la inversi\u00f3n y de los diferentes sectores productivos del pa\u00eds, puesto que son compromisos mundiales de las armadoras\u201d, dice Jos\u00e9 Zozaya.<\/p>\n

Los consumidores tambi\u00e9n demandan infraestructura para el uso de estas unidades. Brindar una experiencia de carga sin problemas es esencial para la adopci\u00f3n general de los autos el\u00e9ctricos de bater\u00eda, ya que 84% de los consumidores adjudican la responsabilidad de la infraestructura de carga a los OEM (fabricantes de equipo original, por sus siglas en ingl\u00e9s).<\/p>\n

Un 73% de los encuestados por KPMG considera que los recursos minerales, como son las reservas de litio con los que cuenta un pa\u00eds, determinan la tecnolog\u00eda de transmisi\u00f3n preferida, comenta H\u00e9ctor Romo.<\/p>\n

La titular de la Secretar\u00eda de Econom\u00eda, Tatiana Clouthier, asegur\u00f3, en mayo pasado, que se prepara la apertura de la primera planta de bater\u00edas de litio en M\u00e9xico para impulsar la industria de autos el\u00e9ctricos.<\/p>\n

\u201cSi las cosas salen bien, en unos meses estaremos poniendo la primera piedra para una empresa que se instalar\u00eda para la producci\u00f3n de bater\u00edas\u201d, dijo, tras participar en la reuni\u00f3n de la Comisi\u00f3n de Comercio Internacional del T-MEC (Tratado-M\u00e9xico Estados Unidos Canad\u00e1).<\/p>\n

Por ahora, lo importante es superar los retos presentes derivados de la pandemia y garantizar que la industria est\u00e9 lista para un cambio de tendencia del consumidor y las condiciones para garantizar una producci\u00f3n que sea sostenida y viable en el largo plazo para el pa\u00eds.<\/p>\n

Jos\u00e9 Zozaya se considera un hombre de retos. El 2021 es un a\u00f1o de esperanza, si se toma en cuenta la aplicaci\u00f3n de la vacuna contra Covid-19, como una forma de avanzar hacia la reactivaci\u00f3n econ\u00f3mica tras las medidas de confinamiento para evitar la propagaci\u00f3n del coronavirus SARS-Cov-2.<\/p>\n

\u201cUna vez que la crisis sanitaria est\u00e9 bajo control, estoy seguro de que la recuperaci\u00f3n financiera ser\u00e1 mucho m\u00e1s r\u00e1pida. Y el sector automotriz lo ha demostrado as\u00ed claramente\u201d, dice el presidente de la AMIA.<\/p>\n

Sin embargo, la industria automotriz se ha enfrentado, desde los primeros meses de 2021, con la falta de microcomponentes en el mercado mexicano, la cual ha limitado la producci\u00f3n de unidades a nivel mundial tras la crisis sanitaria del a\u00f1o pasado.<\/p>\n

En el planeta, la falta de estos insumos electr\u00f3nicos podr\u00eda ocasionar que se limite la producci\u00f3n de cerca de 2 millones de veh\u00edculos, explica Jos\u00e9 Zozaya, quien espera que, durante el segundo semestre, se pueda regular la producci\u00f3n de microcomponentes.<\/p>\n","protected":false},"excerpt":{"rendered":"

El sector automotriz de M\u00e9xico exporta m\u00e1s de 80% de su producci\u00f3n y se mantiene como el cuarto exportador mundial de autom\u00f3viles, posici\u00f3n que podr\u00eda impulsarlo en la manufactura de autos el\u00e9ctricos.<\/p>\n","protected":false},"author":10,"featured_media":10807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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