{"id":10855,"date":"2021-06-29T10:00:05","date_gmt":"2021-06-29T15:00:05","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=10855"},"modified":"2021-06-26T21:14:42","modified_gmt":"2021-06-27T02:14:42","slug":"microsoft-aconseja-unir-los-propositos-personales-y-laborales","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/microsoft-aconseja-unir-los-propositos-personales-y-laborales\/","title":{"rendered":"Microsoft aconseja \u00abunir los prop\u00f3sitos personales y laborales\u00bb"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.eleconomista.com.mx\/__export\/1599772345540\/sites\/eleconomista\/img\/2019\/10\/03\/micri.jpg_1093282975.jpg\" width=\"1120\" height=\"633\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.eleconomista.com.mx\/__export\/1599772345540\/sites\/eleconomista\/img\/2019\/10\/03\/micri.jpg_1093282975.jpg\" width=\"1120\" height=\"633\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>Compromiso 100 por ciento. Un d\u00eda antes de tener a su tercer hijo Natalia Torres, la ejecutiva que tiene en sus manos la comunicaci\u00f3n de una de las empresas m\u00e1s grandes del mundo en el pa\u00eds, responde con paciencia las preguntas sobre el rol del dircom y sus temas de agenda. Lo hace con el mismo compromiso con el que se despertaba a la 5 am para preparar un programa de radio en su Z\u00e1rate natal que le permiti\u00f3 despu\u00e9s mudarse a la ciudad y empezar a estudiar en la Universidad de Buenos Aires. \u00abVengo de una familia trabajadora, de clase media baja, y para ellos el sacrificio siempre vino desde el lado de la educaci\u00f3n. A pesar de no tener todos los recursos supe siempre que iba a seguir una carrera\u00bb, dice.<\/p>\n<p>La decisi\u00f3n de estudiar Comunicaci\u00f3n la tuvo desde siempre, al principio m\u00e1s centrada en periodismo que en comunicaci\u00f3n corporativa. \u00abEs cierto que uno empieza pensando en ser redactor o movilero. Pero trabajando en Radio Rivadavia, Liliana Franco me recomend\u00f3 para trabajar en lo que en aquel momento era Salem Viale (NdE: Salem Viale Gonz\u00e1lez Villanueva) y ah\u00ed se abri\u00f3 una nueva etapa\u00bb.<\/p>\n<p>Su tiempo en la consultora no fue corto: casi 10 a\u00f1os en los que pas\u00f3 por todas las posiciones, desde ejecutiva de cuenta hasta directora socia. Y se empap\u00f3 en distintos verticales, mostrando afinidad con tecnolog\u00eda. \u00abEmpec\u00e9 ya desde cero con la cuenta de Microsoft y ah\u00ed aprend\u00ed de todo\u00bb, dice. \u00abNo solo desde la parte t\u00e9cnica, sino tambi\u00e9n desde la comunicaci\u00f3n que implicaba conocer a los referentes y tener una mirada m\u00e1s amplia de la compa\u00f1\u00eda. Por eso me llamaron, hace cinco a\u00f1os, para ser directora del \u00e1rea\u00bb.<\/p>\n<p>Su gesti\u00f3n se concentr\u00f3 en poder contar el cambio de la empresa por dentro, bajo el liderazgo de Satya Nadella. \u00abAcept\u00e9 porque entiendo que la tecnolog\u00eda atraviesa todo y especialmente tiene un impacto social que no siempre se ve. Las empresas de tecnolog\u00eda est\u00e1n trabajando en innovaciones que nos van a cambiar la vida\u00bb. Y agrega: \u00abEl gran desaf\u00edo es acompa\u00f1ar el cambio cultural que se est\u00e1 dando en las empresas por la transformaci\u00f3n digital.<\/p>\n<p>La invitaci\u00f3n m\u00e1s importante que nos da la empresa es poder traer nuestro prop\u00f3sito personal al ambiente laboral. Eso hace que no sea lo mismo venir a trabajar por un cheque: tambi\u00e9n vienes porque te apasiona\u00bb.<\/p>\n<p>Como madre llev\u00f3 su prop\u00f3sito personal \u2014la alimentaci\u00f3n saludable\u2014 a su tarea como comunicadora. El a\u00f1o pasado lanzaron finalmente la aplicaci\u00f3n Come + Plantas en conjunto con la chef Narda Lepes para reconocer verduras y frutas de estaci\u00f3n y aplicarlas a recetas del d\u00eda a d\u00eda. \u00abEs un orgullo pensar que puedes generar un cambio desde una idea\u00bb, reconoce.<\/p>\n<p>Su rol como dircom, que se revaloriz\u00f3 durante la pandemia, es estar cerca del CEO y generar propuestas de comunicaci\u00f3n que ayuden a democratizar el acceso al conocimiento de habilidades digitales. \u00abEs un momento de muchos cambios en el consumo y en la percepci\u00f3n de la opini\u00f3n p\u00fablica. Poder hablar simple y generar estrategias tambi\u00e9n puertas adentro para recuperar la sociabilidad perdida por el trabajo remoto a la vez cuidando el bienestar es un objetivo de toda la compa\u00f1\u00eda, no solo hoy en estas circunstancias, sino tambi\u00e9n cuando se termine la pandemia\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El gran desaf\u00edo es acompa\u00f1ar el cambio cultural que se est\u00e1 dando en las empresas por la transformaci\u00f3n digital. La invitaci\u00f3n m\u00e1s importante que nos da la empresa es poder traer nuestro prop\u00f3sito personal al ambiente laboral\u201d, asegura Natalia Torres, la n\u00famero uno del \u00e1rea de Comunicaciones para la Argentina y Chile de Microsoft.<\/p>\n","protected":false},"author":10,"featured_media":10857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/www.eleconomista.com.mx\/__export\/1599772345540\/sites\/eleconomista\/img\/2019\/10\/03\/micri.jpg_1093282975.jpg","fifu_image_alt":"Microsoft aconseja &#8220;unir los prop\u00f3sitos personales y laborales&#8221;","footnotes":""},"categories":[9],"tags":[],"class_list":["post-10855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-servicios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft aconseja &quot;unir los prop\u00f3sitos personales y laborales&quot; &#183; Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/microsoft-aconseja-unir-los-propositos-personales-y-laborales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft aconseja &quot;unir los prop\u00f3sitos personales y laborales&quot; &#183; Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"El gran desaf\u00edo es acompa\u00f1ar el cambio cultural que se est\u00e1 dando en las empresas por la transformaci\u00f3n digital. La invitaci\u00f3n m\u00e1s importante que nos da la empresa es poder traer nuestro prop\u00f3sito personal al ambiente laboral\u201d, asegura Natalia Torres, la n\u00famero uno del \u00e1rea de Comunicaciones para la Argentina y Chile de Microsoft.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/backup.primeaction.com\/sp\/microsoft-aconseja-unir-los-propositos-personales-y-laborales\/\" \/>\n<meta property=\"og:site_name\" content=\"Prime Action Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-29T15:00:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eleconomista.com.mx\/__export\/1599772345540\/sites\/eleconomista\/img\/2019\/10\/03\/micri.jpg_1093282975.jpg\" \/>\n<meta name=\"author\" content=\"primeactionmx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.eleconomista.com.mx\/__export\/1599772345540\/sites\/eleconomista\/img\/2019\/10\/03\/micri.jpg_1093282975.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"primeactionmx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Microsoft aconseja \"unir los prop\u00f3sitos personales y laborales\" &#183; Prime Action Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/backup.primeaction.com\/sp\/microsoft-aconseja-unir-los-propositos-personales-y-laborales\/","og_locale":"es_ES","og_type":"article","og_title":"Microsoft aconseja \"unir los prop\u00f3sitos personales y laborales\" &#183; Prime Action Consulting","og_description":"El gran desaf\u00edo es acompa\u00f1ar el cambio cultural que se est\u00e1 dando en las empresas por la transformaci\u00f3n digital. La invitaci\u00f3n m\u00e1s importante que nos da la empresa es poder traer nuestro prop\u00f3sito personal al ambiente laboral\u201d, asegura Natalia Torres, la n\u00famero uno del \u00e1rea de Comunicaciones para la Argentina y Chile de Microsoft.","og_url":"https:\/\/backup.primeaction.com\/sp\/microsoft-aconseja-unir-los-propositos-personales-y-laborales\/","og_site_name":"Prime Action Consulting","article_published_time":"2021-06-29T15:00:05+00:00","og_image":[{"url":"https:\/\/www.eleconomista.com.mx\/__export\/1599772345540\/sites\/eleconomista\/img\/2019\/10\/03\/micri.jpg_1093282975.jpg","type":"","width":"","height":""}],"author":"primeactionmx","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.eleconomista.com.mx\/__export\/1599772345540\/sites\/eleconomista\/img\/2019\/10\/03\/micri.jpg_1093282975.jpg","twitter_misc":{"Escrito por":"primeactionmx","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/backup.primeaction.com\/sp\/microsoft-aconseja-unir-los-propositos-personales-y-laborales\/#article","isPartOf":{"@id":"https:\/\/backup.primeaction.com\/sp\/microsoft-aconseja-unir-los-propositos-personales-y-laborales\/"},"author":{"name":"primeactionmx","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/person\/12b4e201995201db2de1bc5b99533471"},"headline":"Microsoft aconseja \u00abunir los prop\u00f3sitos personales y laborales\u00bb","datePublished":"2021-06-29T15:00:05+00:00","mainEntityOfPage":{"@id":"https:\/\/backup.primeaction.com\/sp\/microsoft-aconseja-unir-los-propositos-personales-y-laborales\/"},"wordCount":596,"publisher":{"@id":"https:\/\/backup.primeaction.com\/sp\/#organization"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/microsoft-aconseja-unir-los-propositos-personales-y-laborales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eleconomista.com.mx\/__export\/1599772345540\/sites\/eleconomista\/img\/2019\/10\/03\/micri.jpg_1093282975.jpg","articleSection":["Post Servicios"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/backup.primeaction.com\/sp\/microsoft-aconseja-unir-los-propositos-personales-y-laborales\/","url":"https:\/\/backup.primeaction.com\/sp\/microsoft-aconseja-unir-los-propositos-personales-y-laborales\/","name":"Microsoft aconseja \"unir los prop\u00f3sitos personales y laborales\" &#183; Prime Action Consulting","isPartOf":{"@id":"https:\/\/backup.primeaction.com\/sp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/backup.primeaction.com\/sp\/microsoft-aconseja-unir-los-propositos-personales-y-laborales\/#primaryimage"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/microsoft-aconseja-unir-los-propositos-personales-y-laborales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eleconomista.com.mx\/__export\/1599772345540\/sites\/eleconomista\/img\/2019\/10\/03\/micri.jpg_1093282975.jpg","datePublished":"2021-06-29T15:00:05+00:00","breadcrumb":{"@id":"https:\/\/backup.primeaction.com\/sp\/microsoft-aconseja-unir-los-propositos-personales-y-laborales\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/backup.primeaction.com\/sp\/microsoft-aconseja-unir-los-propositos-personales-y-laborales\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/backup.primeaction.com\/sp\/microsoft-aconseja-unir-los-propositos-personales-y-laborales\/#primaryimage","url":"https:\/\/www.eleconomista.com.mx\/__export\/1599772345540\/sites\/eleconomista\/img\/2019\/10\/03\/micri.jpg_1093282975.jpg","contentUrl":"https:\/\/www.eleconomista.com.mx\/__export\/1599772345540\/sites\/eleconomista\/img\/2019\/10\/03\/micri.jpg_1093282975.jpg","caption":"Microsoft aconseja &#8220;unir los prop\u00f3sitos personales y laborales&#8221;"},{"@type":"BreadcrumbList","@id":"https:\/\/backup.primeaction.com\/sp\/microsoft-aconseja-unir-los-propositos-personales-y-laborales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/backup.primeaction.com\/sp\/"},{"@type":"ListItem","position":2,"name":"Microsoft aconseja \u00abunir los prop\u00f3sitos personales y laborales\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/backup.primeaction.com\/sp\/#website","url":"https:\/\/backup.primeaction.com\/sp\/","name":"Prime Action Consulting","description":"Consultoria Especializada em Canais","publisher":{"@id":"https:\/\/backup.primeaction.com\/sp\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/backup.primeaction.com\/sp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/backup.primeaction.com\/sp\/#organization","name":"Prime Action Consulting","url":"https:\/\/backup.primeaction.com\/sp\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/logo\/image\/","url":"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/logo-horiz-01-transp-2.png","contentUrl":"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/logo-horiz-01-transp-2.png","width":400,"height":185,"caption":"Prime Action Consulting"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/person\/12b4e201995201db2de1bc5b99533471","name":"primeactionmx","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","caption":"primeactionmx"},"url":"https:\/\/backup.primeaction.com\/sp\/author\/primeactionmx\/"}]}},"_links":{"self":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/10855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/comments?post=10855"}],"version-history":[{"count":1,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/10855\/revisions"}],"predecessor-version":[{"id":10856,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/10855\/revisions\/10856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/media\/10857"}],"wp:attachment":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/media?parent=10855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/categories?post=10855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/tags?post=10855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}