{"id":10974,"date":"2021-07-07T10:00:01","date_gmt":"2021-07-07T15:00:01","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=10974"},"modified":"2021-06-30T10:21:42","modified_gmt":"2021-06-30T15:21:42","slug":"la-pandemia-disparo-las-ventas-de-objetos-conectados","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/la-pandemia-disparo-las-ventas-de-objetos-conectados\/","title":{"rendered":"La pandemia dispar\u00f3 las ventas de objetos conectados"},"content":{"rendered":"

Las ventas de objetos conectados, como tel\u00e9fonos que miden la temperatura corporal o anillos que controlan el sue\u00f1o, se han disparado con la pandemia, que favorece el trabajo desde casa y el inter\u00e9s por controlar su propia salud.<\/p>\n

Las ventas mundiales de tel\u00e9fonos inteligentes se desplomaron en 2020 pero al mismo tiempo se vendieron un r\u00e9cord de 527 millones de \u00abwearables\u00bb (objetos conectados que se puede llevar encima), frente a los 384 millones de 2019, seg\u00fan Strategy Analytics.<\/p>\n

Se trata de la primera vez que las ventas de este tipo de objetos superaron los 500 millones de unidades y los analistas esperan que la tendencia contin\u00fae, con la previsi\u00f3n de que superar\u00e1n las ventas de tel\u00e9fonos a finales de esta d\u00e9cada.<\/p>\n

Este aumento es el centro de atenci\u00f3n del Mobile World Congress, el mayor encuentro anual del sector de las telecomunicaciones, que termina el jueves en Barcelona.<\/p>\n

Los dispositivos que se llevan en el o\u00eddo, como los auriculares -utilizados para hacer llamadas y escuchar m\u00fasica- representaron casi dos tercios de las ventas mundiales de \u00abwearables\u00bb el a\u00f1o pasado, en gran medida porque las personas que trabajan desde casa los compraron para hacer videollamadas.<\/p>\n

Los objetos para llevar en la mu\u00f1eca, como pulseras o tel\u00e9fonos que cuentan pasos, controlan el ritmo card\u00edaco o incluso los niveles de ox\u00edgeno, representaron el 36% de las ventas mundiales de \u00abwearables\u00bb, consecuencia de la pandemia que llev\u00f3 a la gente a prestar m\u00e1s atenci\u00f3n a su salud .<\/p>\n

Todo el mundo se est\u00e1 centrando mucho m\u00e1s en la salud y los \u00abwearables\u00bb son un buen dispositivo para ayudar a ello\u00bb, afirma Neil Mawston, director ejecutivo de Strategy Analytics.
\nM\u00e1s funciones <\/p>\n

La ca\u00edda de precios y las nuevas funciones y formas han contribuido a aumentar las ventas, seg\u00fan los analistas.<\/p>\n

El gigante tecnol\u00f3gico chino Huawei, por ejemplo, present\u00f3 antes del congreso en Barcelona un nuevo tel\u00e9fono que incluye por primera vez un sensor para detectar la temperatura de la piel.<\/p>\n

\u00abEsperamos que los fabricantes de dispositivos sigan a\u00f1adiendo m\u00e1s sensores\u00bb, afirma Leo Gebbie, un analista de la consultora CCS Inight, que prev\u00e9 que a finales de 2025 habr\u00e1 1,200 millones de estos dispositivos en todo el mundo.<\/p>\n

Ser\u00e1 interesante ver qu\u00e9 m\u00e1s se puede a\u00f1adir a los tel\u00e9fonos inteligentes porque creo que la gente querr\u00e1 ver m\u00e1s funciones\u00bb, asegura.
\nAunque este mercado est\u00e1 dominado por grandes compa\u00f1\u00edas como Apple y Samsung, las m\u00e1s peque\u00f1as est\u00e1n \u00abalimentando el crecimiento\u00bb, afirma Ram\u00f3n Llamas, director de investigaci\u00f3n del sector en IDC.<\/p>\n

La empresa india de electr\u00f3nica de consumo boAt, por ejemplo, se ha convertido en el quinto proveedor mundial de \u00abwearables\u00bb al centrarse \u00fanicamente en el mercado indio con auriculares inal\u00e1mbricos econ\u00f3micos, apunta el experto.<\/p>\n

La mejora del dise\u00f1o tambi\u00e9n est\u00e1 contribuyendo a aumentar su atractivo. La reducci\u00f3n del tama\u00f1o de los componentes y las bater\u00edas ha hecho posible dispositivos m\u00e1s peque\u00f1os y elegantes, que a menudo no parecen un aparato electr\u00f3nico.<\/p>\n

La empresa alemana NOVA present\u00f3 en el congreso auriculares inal\u00e1mbricos incrustados en pendientes de perlas que permiten escuchar m\u00fasica y hacer llamadas.<\/p>\n

Este dispositivo utiliza una tecnolog\u00eda que puede enviar el sonido desde el l\u00f3bulo de la oreja directamente al canal auditivo sin ninguna p\u00e9rdida.<\/p>\n

La empresa finlandesa de tecnolog\u00eda sanitaria Oura sac\u00f3 por su parte un anillo que registra la actividad del usuario, incluyendo el sue\u00f1o, los pasos, el ritmo card\u00edaco y la temperatura corporal.<\/p>\n

El dispositivo, que se presenta en distintos metales, incluido uno de gama alta con incrustaciones de diamantes, llam\u00f3 la atenci\u00f3n de equipos deportivos de Estados Unidos o incluso del pr\u00edncipe Enrique de Inglaterra, que fue visto llev\u00e1ndolo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Las ventas de objetos conectados, como tel\u00e9fonos que miden la temperatura corporal o anillos que controlan el sue\u00f1o, se han disparado con la pandemia, que favorece el trabajo desde casa y el inter\u00e9s por controlar su propia salud.<\/p>\n","protected":false},"author":10,"featured_media":10976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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