{"id":11184,"date":"2021-07-21T10:00:44","date_gmt":"2021-07-21T15:00:44","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=11184"},"modified":"2021-07-14T14:08:13","modified_gmt":"2021-07-14T19:08:13","slug":"facebook-e-instagram-invertiran-1000-mdd-en-creadores-de-contenidos","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/facebook-e-instagram-invertiran-1000-mdd-en-creadores-de-contenidos\/","title":{"rendered":"Facebook e Instagram invertir\u00e1n 1,000 mdd en creadores de contenidos"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/cdn.forbes.com.mx\/2020\/08\/facebook-tiktok-forbes-e1626288842330-640x360.jpg\" width=\"640\" height=\"360\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn.forbes.com.mx\/2020\/08\/facebook-tiktok-forbes-e1626288842330-640x360.jpg\" width=\"640\" height=\"360\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>Las inversiones de Facebook incluir\u00e1n programas de gratificaci\u00f3n para pagar a los creadores que alcancen determinados hitos en sus aplicaciones, incluido su servicio para compartir fotos Instagram, y financiar\u00e1n a los usuarios para que produzcan contenidos, dijo la empresa.<\/p>\n<p>El gigante de las redes sociales est\u00e1 abriendo su presupuesto para atraer a los creadores con un gran n\u00famero de seguidores desde plataformas como YouTube de Alphabet Inc. y la aplicaci\u00f3n de videos cortos TikTok.<\/p>\n<p>Varias plataformas tecnol\u00f3gicas importantes est\u00e1n a la ofensiva para atraer y mantener a las personalidades de las redes sociales con nuevos pagos y servicios.<\/p>\n<p>TikTok se ha comprometido a gastar 2,000 millones de d\u00f3lares para apoyar a los creadores durante tres a\u00f1os. Snapchat de Snap Inc sol\u00eda pagar a los creadores un total de 1 mill\u00f3n de d\u00f3lares por d\u00eda para publicar videos populares de formato corto en su servicio y dice que todav\u00eda distribuye millones por mes para apoyar a los creadores a trav\u00e9s de su programa Spotlight.<\/p>\n<p>\u201cCon el hito de los 3,000 millones de descargas, TikTok es la quinta aplicaci\u00f3n no relacionada con los juegos que se une a un nivel que ha sido hist\u00f3ricamente el dominio exclusivo de Facebook\u201d, dijo la firma de informaci\u00f3n sobre m\u00f3viles Sensor Tower en un informe del martes.<\/p>\n<p>Facebook dijo que sus gratificaciones hasta ahora son s\u00f3lo por invitaci\u00f3n. En su plataforma principal, los creadores de videos y los jugadores en l\u00ednea recibir\u00e1n una bonificaci\u00f3n mensual si alcanzan hitos como la emisi\u00f3n de un determinado n\u00famero de horas para ganar \u201cEstrellas\u201d, una forma de propina digital que los seguidores pueden utilizar para pagar a sus creadores favoritos durante la transmisi\u00f3n de videos en directo.<\/p>\n<p>Los programas de gratificaci\u00f3n de Instagram incluir\u00e1n incentivos para el uso de Reels, su funci\u00f3n imitadora de TikTok que muestra videoclips de corta duraci\u00f3n. Los creadores ganar\u00e1n dinero en funci\u00f3n del rendimiento de sus videos en Reels, seg\u00fan la empresa.<\/p>\n<p>\u201cQueremos construir las mejores plataformas para que millones de creadores se ganen la vida\u201d, escribi\u00f3 el CEO de Facebook, Mark Zuckerberg, en una publicaci\u00f3n de Facebook. \u201cInvertir en creadores no es nuevo para nosotros, pero estoy emocionado de expandir este trabajo con el tiempo\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las inversiones de Facebook incluir\u00e1n programas de gratificaci\u00f3n para pagar a los creadores que alcancen determinados hitos en sus aplicaciones.<\/p>\n","protected":false},"author":10,"featured_media":11186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/cdn.forbes.com.mx\/2020\/08\/facebook-tiktok-forbes-e1626288842330-640x360.jpg","fifu_image_alt":"Facebook e Instagram invertir\u00e1n 1,000 mdd en creadores de contenidos","footnotes":""},"categories":[9],"tags":[],"class_list":["post-11184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-servicios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook e Instagram invertir\u00e1n 1,000 mdd en creadores de contenidos &#183; 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