{"id":11347,"date":"2021-08-02T09:00:10","date_gmt":"2021-08-02T14:00:10","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=11347"},"modified":"2021-07-26T10:57:39","modified_gmt":"2021-07-26T15:57:39","slug":"inteligencia-de-negocios-insumo-para-la-planeacion-estrategica-en-pymes","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/inteligencia-de-negocios-insumo-para-la-planeacion-estrategica-en-pymes\/","title":{"rendered":"Inteligencia de negocios: Insumo para la planeaci\u00f3n estrat\u00e9gica en Pymes"},"content":{"rendered":"

La emergencia sanitaria provocada por el Covid-19 ha generado nuevos h\u00e1bitos de consumo e impulsado cada vez m\u00e1s el uso de tecnolog\u00edas y plataformas como el Internet.<\/p>\n

La Asociaci\u00f3n de Internet en M\u00e9xico estim\u00f3 que 82 millones de habitantes son usuarios de Internet, ya sea para acceder a las redes sociales, buscar informaci\u00f3n, comprar en l\u00ednea, plataformas comerciales, entre otros.<\/p>\n

Todas las consultas y transacciones originan datos que obligan a tener un sistema de recopilaci\u00f3n, procesamiento y an\u00e1lisis de informaci\u00f3n externa, que, conjug\u00e1ndolos con la informaci\u00f3n interna, se convierten en insumos para planificar estrat\u00e9gicamente la toma de decisiones, los expertos en la materia lo han llamado Inteligencia de los Negocios o \u201cBusiness Intelligence\u201d.<\/p>\n

La Inteligencia de negocios no es exclusiva de los grandes corporativos empresariales, tambi\u00e9n las peque\u00f1as y medianas empresas (Pymes) tienen la posibilidad de analizar los datos que generan d\u00eda a d\u00eda a trav\u00e9s de sistemas inform\u00e1ticos convencionales en dispositivos celulares, tabletas y computadoras que les permite almacenar, depurar y transformar en tableros de control; algunos expertos lo han definido como un activo que permite dimensionar el mercado, incrementar la eficiencia, modernizar los procedimientos e identificar ventajas competitivas.<\/p>\n

Seg\u00fan datos del Censo de Poblaci\u00f3n y Vivienda 2020 (Inegi) en los hogares se increment\u00f3 el uso de la computadora y dispositivos celulares, llegando al 47% y 93% respectivamente, pero la cultura de registrar los ingresos y egresos es poca y en muchos casos nula.<\/p>\n

La clave de este posicionamiento ser\u00e1 contar con una estrategia clara, usando registros como las ventas, costos fijos, costos variables, utilidades, volumen de compra y venta, de manera estructurada permitiendo analizar los estados financieros, vinculada a los datos de fuentes externas que permiten dimensionar la demanda del producto para la certera toma decisiones, independientemente del tama\u00f1o de la empresa. <\/p>\n

El Inegi, con datos del Censo Econ\u00f3mico de 1989 al 2014 estudi\u00f3 la demograf\u00eda de los negocios y encontr\u00f3 que la probabilidad de desaparecer es del 52% en los primeros dos a\u00f1os de vida del negocio.<\/p>\n

Adem\u00e1s, en el Estudio sobre Demograf\u00eda de Negocios (Inegi,2020) cuantific\u00f3 que en M\u00e9xico se crearon 614,000 nuevas Pymes, pero desaparecieron cerca de 1 mill\u00f3n; como ejemplo, en el estado de Nuevo Le\u00f3n fueron 11,036 respectivamente.<\/p>\n

Para incrementar la esperanza de vida de la empresa, es importante llevar los registros d\u00eda a d\u00eda almacen\u00e1ndolos en una base hist\u00f3rica que permita evidenciar ante las instituciones financieras la actividad de la empresa, misma que empieza a ser atractiva a partir del tercer a\u00f1o de vida.<\/p>\n

De aqu\u00ed la importancia de aplicar la inteligencia de negocios para tomar decisiones basadas en datos, aun cuando su proceso de captaci\u00f3n, depuraci\u00f3n y transformaci\u00f3n sea a trav\u00e9s de sistemas convencionales.<\/p>\n

En el estado de Nuevo Le\u00f3n, FIRA como parte de la banca de desarrollo en su naturaleza de segundo piso, otorg\u00f3 financiamientos durante 2020, por 1,620 millones de pesos a trav\u00e9s de las diferentes instituciones bancarias, para las microempresas, empresas familiares, peque\u00f1as empresas y medianas empresas (seg\u00fan clasificaci\u00f3n de FIRA).<\/p>\n

La ventaja competitiva de esas empresas fue la disponibilidad de informaci\u00f3n interna del proceso administrativo; plasmados en estados financieros que permitieron evidenciar la fortaleza interna de la empresa, conjuntada a la tendencia de mercado, an\u00e1lisis de la cadena de valor y participaci\u00f3n en el mercado, lo cual fue analizado por las instituciones bancarias y FIRA mediante el enfoque de Inteligencia de los Negocios.<\/p>\n

Cuando las Pymes poseen informaci\u00f3n contable hist\u00f3rica y confiable son atractivas para las instituciones bancarias, incrementando las probabilidades de autorizaci\u00f3n de un cr\u00e9dito para contar con liquidez financiera aprovechando las oportunidades de negocio y su participaci\u00f3n en el mercado a pesar de las condiciones econ\u00f3micas desfavorables de la pandemia que a\u00fan persiste.<\/p>\n","protected":false},"excerpt":{"rendered":"

Para incrementar la esperanza de vida de la empresa, es importante llevar los registros diarios almacen\u00e1ndolos en una base hist\u00f3rica que permita evidenciar ante las instituciones financieras, la actividad, la cual es atractiva a partir del tercer a\u00f1o de vida<\/p>\n","protected":false},"author":10,"featured_media":11349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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