{"id":11615,"date":"2021-08-19T10:00:22","date_gmt":"2021-08-19T15:00:22","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=11615"},"modified":"2021-08-12T14:13:13","modified_gmt":"2021-08-12T19:13:13","slug":"perfilan-exigir-a-facebook-venta-de-giphy-por-falta-de-competencia","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/perfilan-exigir-a-facebook-venta-de-giphy-por-falta-de-competencia\/","title":{"rendered":"Perfilan exigir a Facebook venta de Giphy por falta de competencia"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/cdn.forbes.com.mx\/2020\/03\/XVM2a879772-f36d-11e6-afe4-bc9a0727d568-640x360.jpg\" width=\"640\" height=\"360\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn.forbes.com.mx\/2020\/03\/XVM2a879772-f36d-11e6-afe4-bc9a0727d568-640x360.jpg\" width=\"640\" height=\"360\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>Reino Unido podr\u00eda exigir a Facebook que venda el sitio web Giphy, despu\u00e9s de que el regulador de la competencia del pa\u00eds dijo este jueves que su investigaci\u00f3n descubri\u00f3 que el acuerdo entre las dos empresas perjudicar\u00eda al mercado de la publicidad gr\u00e1fica.<\/p>\n<p>Facebook, la mayor empresa de redes sociales del mundo, compr\u00f3 Giphy \u2014un sitio web para hacer y compartir im\u00e1genes animadas o GIFs\u2014 en mayo del a\u00f1o pasado para integrarlo con su aplicaci\u00f3n para compartir fotos, Instagram. La operaci\u00f3n fue cifrada en 400 millones de d\u00f3lares por Axios.<\/p>\n<p>La Autoridad de Competencia y Mercados del Reino Unido (CMA, por sus siglas en ingl\u00e9s) inici\u00f3 una investigaci\u00f3n sobre el acuerdo en enero y en abril lo remiti\u00f3 a una investigaci\u00f3n en profundidad.<\/p>\n<p>\u201cLa adquisici\u00f3n de Giphy podr\u00eda hacer que Facebook retirara los GIF de las plataformas de la competencia o que exigiera m\u00e1s datos a los usuarios para acceder a ellos. Adem\u00e1s, elimina un posible competidor de Facebook\u201d, dijo Stuart McIntosh, presidente de la investigaci\u00f3n independiente de la CMA.<\/p>\n<p>Otro de los principales proveedores de GIFs es Tenor, de Google.<\/p>\n<p>La CMA descubri\u00f3 que, antes del acuerdo con Facebook, Giphy estaba considerando ampliar sus servicios de publicidad de pago ofrecidos en Estados Unidos a otros pa\u00edses, incluido Reino Unido. Sin embargo, Facebook puso fin a las asociaciones publicitarias de Giphy tras el acuerdo, seg\u00fan el regulador.<\/p>\n<p>\u201cNo estamos de acuerdo con las conclusiones preliminares de la CMA, que no creemos que est\u00e9n respaldadas por las pruebas. Como hemos demostrado, esta fusi\u00f3n es en el mejor inter\u00e9s de las personas y las empresas en Reino Unido y todo el mundo\u201d, dijo un portavoz de Facebook.<\/p>\n<p>El representante a\u00f1adi\u00f3 que la empresa con sede en California seguir\u00e1 trabajando con la CMA. Giphy declin\u00f3 hacer comentarios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Autoridad de Competencia de Reino Unido concluy\u00f3 que la compra de Giphy por Facebook perjudica el mercado de publicidad gr\u00e1fica-<\/p>\n","protected":false},"author":10,"featured_media":11618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/cdn.forbes.com.mx\/2020\/03\/XVM2a879772-f36d-11e6-afe4-bc9a0727d568-640x360.jpg","fifu_image_alt":"Perfilan exigir a Facebook venta de Giphy por falta de competencia","footnotes":""},"categories":[9],"tags":[],"class_list":["post-11615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-servicios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perfilan exigir a Facebook venta de Giphy por falta de competencia &#183; 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