{"id":11667,"date":"2021-08-24T10:00:55","date_gmt":"2021-08-24T15:00:55","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=11667"},"modified":"2021-08-14T19:49:52","modified_gmt":"2021-08-15T00:49:52","slug":"comercio-electronico-en-mexico-se-recupera-de-un-primer-semestre-regular-bbva-research","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/comercio-electronico-en-mexico-se-recupera-de-un-primer-semestre-regular-bbva-research\/","title":{"rendered":"Comercio electr\u00f3nico en M\u00e9xico se recupera de un primer semestre regular: BBVA Research"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.eleconomista.com.mx\/__export\/1626561610922\/sites\/eleconomista\/img\/2021\/07\/16\/logxstica_reuters.jpg_919827459.jpg\" width=\"1120\" height=\"642\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.eleconomista.com.mx\/__export\/1626561610922\/sites\/eleconomista\/img\/2021\/07\/16\/logxstica_reuters.jpg_919827459.jpg\" width=\"1120\" height=\"642\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>Pese a la desaceleraci\u00f3n en su crecimiento durante los primeros meses del 2021 e, incluso a su decrecimiento en los meses de abril y junio, el comercio electr\u00f3nico en M\u00e9xico ha iniciado una tendencia de recuperaci\u00f3n que se refleja en crecimientos mayores a 50% en los meses de mayo y julio, seg\u00fan el reporte correspondiente al mes de agosto \u00abEl impacto del Covid-19 en el consumo en tiempo real y alta definici\u00f3n\u00bb, elaborado por BBVA Research.<\/p>\n<p>M\u00e9xico, Espa\u00f1a y Turqu\u00eda son los \u00fanicos pa\u00edses considerados en el reporte en los que la tasa de crecimiento del comercio electr\u00f3nico fue mayor a la del consumo f\u00edsico en julio del 2021, a diferencia de Colombia, en donde mientras que el consumo en tiendas f\u00edsicas crece, las ventas digitales caen, y de Per\u00fa, en donde tanto el comercio f\u00edsico como el electr\u00f3nico muestran una reducci\u00f3n en el crecimiento de sus ventas.<\/p>\n<p>Las ventas digitales en M\u00e9xico mostraron crecimientos anuales de hasta 170% entre marzo y diciembre del 2020, pero a partir de enero del 2021, la aceleraci\u00f3n del crecimiento del comercio a trav\u00e9s de internet se redujo a menos de 140% y a partir de abril, las ventas online comenzaron incluso a mostrar decrecimientos respecto del a\u00f1o anterior, de acuerdo con el reporte.<\/p>\n<p>Mientras que en Turqu\u00eda y M\u00e9xico las ventas electr\u00f3nicas mantuvieron un alto crecimiento constante a lo largo del 2020 y luego se desaceleraron en el primer semestre del 2021, en el caso de Espa\u00f1a, Colombia y Per\u00fa, las ventas digitales mostraron un comportamiento estable durante el 2020 que se aceler\u00f3 con intensidad en 2021.<\/p>\n<p>Aunque BBVA Research muestra que el comercio electr\u00f3nico en M\u00e9xico representa 2% de las ventas totales, mientras que en Espa\u00f1a esta cifra asciende a 18%; en Turqu\u00eda, a 19%; en Colombia, a 10%, y en Per\u00fa, a 20%, estos son datos que corresponden al a\u00f1o 2019. De acuerdo con la Asociaci\u00f3n Mexicana de Venta Online (AMVO), el valor del comercio electr\u00f3nico en M\u00e9xico represent\u00f3 9% del total de las ventas minoristas o retail en el pa\u00eds en 2020.<\/p>\n<p>La AMVO, el lobby que agremia a las principales empresas del sector del comercio electr\u00f3nico que operan en M\u00e9xico, difundi\u00f3 en enero de 2021 que su estimaci\u00f3n del valor de mercado del comercio electr\u00f3nico en el pa\u00eds en 2020 ascendi\u00f3 a 316,000 millones de pesos.  <\/p>\n<p>Desde que sufri\u00f3 una ca\u00edda de 22% en marzo del 2020 a causa de la pandemia de Covid-19, el consumo total en M\u00e9xico hab\u00eda mostrado una franca recuperaci\u00f3n que lo condujo a mostrar un crecimiento anual de 52% en mayo del 2021; no obstante, el crecimiento se ha reducido al pasar a 38 y 31% en junio y julio de 2021, respectivamente, seg\u00fan el reporte de BBVA Research.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e9xico, Espa\u00f1a y Turqu\u00eda son los \u00fanicos pa\u00edses considerados en el reporte en los que la tasa de crecimiento del comercio electr\u00f3nico fue mayor a la del consumo f\u00edsico en julio del 2021. 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