{"id":11809,"date":"2021-09-01T10:00:37","date_gmt":"2021-09-01T15:00:37","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=11809"},"modified":"2021-08-24T19:44:22","modified_gmt":"2021-08-25T00:44:22","slug":"china-aprueba-una-nueva-ley-que-impactara-la-operacion-de-las-tecnologicas","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/china-aprueba-una-nueva-ley-que-impactara-la-operacion-de-las-tecnologicas\/","title":{"rendered":"China aprueba una nueva ley que impactar\u00e1 la operaci\u00f3n de las tecnol\u00f3gicas"},"content":{"rendered":"

La regulaci\u00f3n del gobierno chino hacia las empresas tecnol\u00f3gicas cada vez se hace m\u00e1s dura: recientemente aprob\u00f3 la Ley de Protecci\u00f3n de Informaci\u00f3n Personal (PIPL), que entrar\u00e1 en vigor a partir del 1 de noviembre y permitir\u00e1 tomar medidas contra la recopilaci\u00f3n de datos personales de los usuarios. De esta manera, la nueva ley menciona que los fabricantes de aplicaciones en ese pa\u00eds deber\u00e1n mostrar opciones sobre c\u00f3mo se usa o no su informaci\u00f3n.<\/p>\n

Adem\u00e1s, tendr\u00e1n la obligaci\u00f3n de especificar si los datos recabados durante el funcionamiento de la app se utilizan con fines de marketing o si estos tambi\u00e9n se usan para dirigir anuncios publicitarios basados en las caracter\u00edsticas personales.<\/p>\n

La regulaci\u00f3n tambi\u00e9n impondr\u00e1 requisitos respecto al consentimiento de las personas en torno a la posibilidad de que los procesadores de datos recaben informaci\u00f3n confidencial, como datos biom\u00e9tricos o m\u00e9dicos, informaci\u00f3n financiera o incluso datos sobre su ubicaci\u00f3n.<\/p>\n

De acuerdo con Bloomberg, medio que tuvo acceso a los borradores de la ley, estas reglas tienen el prop\u00f3sito de endurecer la forma en que las empresas guardan informaci\u00f3n de sus usuarios y las recomendaciones que les pueden hacer a trav\u00e9s de las aplicaciones. Asimismo, detall\u00f3 que el gobierno exigir\u00e1 que cualquier informaci\u00f3n cr\u00edtica se almacene dentro de China.<\/p>\n

En caso de que alguna de las aplicaciones incumpla con las nuevas disposiciones y procesen datos personales de manera ilegal podr\u00edan enfrentar multas de hasta el 5% de sus ingresos anuales.<\/p>\n

Respecto a las empresas occidentales que operen en funci\u00f3n del procesamiento de datos personales de los ciudadanos y hagan negocios en China, estas deber\u00e1n lidiar con la jurisdicci\u00f3n extraterritorial de la ley, es decir, tendr\u00e1n que asignar representantes locales y cumplir con las disposiciones de las agencias reguladoras chinas. En caso de incumplir las medidas, tambi\u00e9n se har\u00edan acreedores a las mismas multas.<\/p>\n

Cabe mencionar que en la actualidad los ojos del gobierno chino han puesto mayor atenci\u00f3n sobre las empresas tecnol\u00f3gicas de su pa\u00eds. Hace unas semanas, por ejemplo, DiDi dio a conocer que el Cyberspace Administration of China, el organismo regulador de ese pa\u00eds, hab\u00eda iniciado una investigaci\u00f3n en su contra debido a que supuestamente estaba recopilando datos personales de sus usuarios de forma ilegal.<\/p>\n

Si bien la empresa neg\u00f3 dichas acusaciones, dicho escrutinio gener\u00f3 que la aplicaci\u00f3n fuera eliminada de las tiendas digitales en ese pa\u00eds hasta que cumpliera con las normas de las autoridades gubernamentales.<\/p>\n

Otro caso relevante es el de Tencent, el gigante tecnol\u00f3gico propietario de Epic Games, el cual sufri\u00f3 de una suspensi\u00f3n temporal el mes pasado de WeChat, su servicio de mensajer\u00eda instant\u00e1nea, debido a que el gobierno present\u00f3 una demanda civil en su contra por no cumplir con las leyes de protecci\u00f3n a menores.<\/p>\n","protected":false},"excerpt":{"rendered":"

A trav\u00e9s de esta nueva legislaci\u00f3n sobre datos personales, el gobierno chino podr\u00e1 tomar medidas contra la recopilaci\u00f3n de datos personales de los usuarios por parte de las compa\u00f1\u00edas.<\/p>\n","protected":false},"author":10,"featured_media":11811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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