{"id":11829,"date":"2021-09-02T10:00:17","date_gmt":"2021-09-02T15:00:17","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=11829"},"modified":"2021-08-25T20:11:33","modified_gmt":"2021-08-26T01:11:33","slug":"data-y-redes-sociales-las-tendencias-que-debe-aprovechar-el-e-commerce","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/data-y-redes-sociales-las-tendencias-que-debe-aprovechar-el-e-commerce\/","title":{"rendered":"Data y redes sociales: las tendencias que debe aprovechar el e-commerce"},"content":{"rendered":"

El e-commerce en M\u00e9xico tuvo un crecimiento del 81% durante el a\u00f1o de la pandemia, seg\u00fan cifras de la Asociaci\u00f3n Mexicana de Venta Online (AMVO), y ante la nueva normalidad, este mercado deber\u00e1 apuntalar su desarrollo a partir de datos tanto del canal f\u00edsico, como del presencial, adem\u00e1s de seguir tendencias que marcar\u00e1n el futuro de la industria.<\/p>\n

Andrea Monge, directora ejecutiva de Rebold en Europa, Estados Unidos y Latinoam\u00e9rica, menciona que la pandemia increment\u00f3 de forma relevante el n\u00famero de empresas que se sumaron a la venta en l\u00ednea, adem\u00e1s que incorpor\u00f3 a muchos negocios de diferentes tama\u00f1os.<\/p>\n

\u201cSeis de cada 10 pymes ya tienen canales de ventas digitales\u201d, menciona la especialista, quien considera que tales cifras representan un gran avance para el comercio mexicano, \u201cporque hablamos de negocios con distintas capacidades y presupuestos\u201d.<\/p>\n

Monge tambi\u00e9n resalta que durante el regreso a la normalidad, la divergencia entre canales f\u00edsicos y digitales ser\u00e1 muy importante para mantener el desarrollo de la industria y, por lo tanto, las empresas deber\u00e1n saber aprovechar todos los datos que cada uno proporcione.<\/p>\n

\u201cCada canal ofrece una audiencia con determinadas particularidades\u201d, explica, por lo que la oferta de los negocios tambi\u00e9n se debe adecuar en relaci\u00f3n al perfil de los usuarios y a las din\u00e1micas que establecen en las dos formas de compra.<\/p>\n

Adem\u00e1s, apunta que ser\u00e1 una necesidad de los negocios recabar de formas m\u00e1s efectivas la informaci\u00f3n de sus consumidores, ya que \u201clos datos y el conocimiento de la audiencia pueden ayudar a predecir los crecimientos en el negocio\u201d.<\/p>\n

Dicho tema, refiere Monge, es de suma relevancia, pues esto permite a las compa\u00f1\u00edas anticiparse y ejecutar planes que les permitan mantener su desarrollo, espec\u00edficamente en t\u00e9rminos de log\u00edstica, pues si no se da respuesta a esta parte se corre el riesgo de \u201cmorir de \u00e9xito\u201d.<\/p>\n

Cabe mencionar que durante la pandemia hubo una mayor penetraci\u00f3n de usuarios, pues se diversificaron las formas de pago online, adem\u00e1s de que se derribaron barreras psicol\u00f3gicas y de inseguridad en torno a temas como fraudes o devoluciones de productos ante malas experiencias.<\/p>\n

Asimismo, menciona que se trata de un territorio apto para el desarrollo de las tendencias que marcar\u00e1n el avance del e-commerce, como la omnicanalidad, donde el consumidor aprovechar\u00e1 las bondades de los sitios de venta f\u00edsicos y digitales.<\/p>\n

Pieter Van Der Does puntualiza que este \u201ces uno de los principales cambios que ya estaban sucediendo en el comercio antes de la pandemia, pero que la emergencia aceler\u00f3, por lo que ser\u00e1 una forma habitual de compra durante la nueva normalidad\u201d.<\/p>\n

Incluso destaca que tendr\u00e1 impactos para los negocios, pues estos deber\u00e1n integrar sus ofertas en ambos canales de manera que las experiencias se complementen para los compradores.<\/p>\n

\u201cEl cliente no s\u00f3lo va a tener un camino en su decisi\u00f3n de compra y por ello las empresas deben poner atenci\u00f3n en sus diferentes puntos de venta y estudiar los datos que proporcionan\u201d, desarrolla Andrea Monge.<\/p>\n

Por otra parte, la tendencia de las redes sociales tambi\u00e9n modificar\u00e1 las formas de compra, pues los expertos consideran que se est\u00e1n convirtiendo en sitios donde la gente no s\u00f3lo pasa tiempo para distraerse o informarse, sino que tambi\u00e9n son un punto de venta.
\nSeg\u00fan el estudio sobre venta online en Pymes 2021, elaborado por la AMVO y GS1 M\u00e9xico, el 85% de las empresas que entraron al mercado digital usa redes sociales para publicitar y vender sus productos.<\/p>\n

Relacionado a este auge de las redes sociales en los negocios, Monge detalla que una tendencia m\u00e1s que tomar\u00e1 fuerza es el comercio relacionado a la voz, es decir que los usuarios har\u00e1n b\u00fasquedas a trav\u00e9s de dictados, lo cual modificar\u00e1 las l\u00f3gica de SEO e impactar\u00e1 en la la anal\u00edtica de datos, pues estos dejar\u00e1n de estar estructurados por el lenguaje escrito.<\/p>\n

Las empresas tambi\u00e9n deber\u00e1n adoptar tendencias en torno a su manera de operar, pues la experta apunta que cada vez ser\u00e1 m\u00e1s relevante la especializaci\u00f3n y la fragmentaci\u00f3n de los servicios para poner en operaci\u00f3n un negocio desde la v\u00eda virtual.<\/p>\n

Sin embargo, acota que todas las decisiones deber\u00e1n estar acompa\u00f1adas de un an\u00e1lisis de la industria, as\u00ed como de una una estrategia alrededor del negocio que determine si realmente resulta conveniente ingresar al panorama digital. Adem\u00e1s, una vez dentro, ser\u00e1 fundamental recabar datos para comprender qu\u00e9 se hace bien y con base en ello generar planes de acci\u00f3n en diferentes niveles para no morir de \u00e9xito.<\/p>\n","protected":false},"excerpt":{"rendered":"

La pandemia increment\u00f3 de forma relevante el n\u00famero de empresas que se sumaron a la venta en l\u00ednea. Las pymes deben aprender ahora a aprovechar esta plataforma.<\/p>\n","protected":false},"author":10,"featured_media":11831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/cdn-3.expansion.mx\/dims4\/default\/a850347\/2147483647\/strip\/true\/crop\/724x483+0+0\/resize\/3600x2402!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fcdn-3.expansion.mx%2Fa2%2F21%2F39941fd14204b33db66263d1ec34%2Fistock-1284549946.jpg","fifu_image_alt":"Data y redes sociales: las tendencias que debe aprovechar el e-commerce","footnotes":""},"categories":[9],"tags":[],"class_list":["post-11829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-servicios"],"yoast_head":"\nData y redes sociales: las tendencias que debe aprovechar el e-commerce · Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/data-y-redes-sociales-las-tendencias-que-debe-aprovechar-el-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data y redes sociales: las tendencias que debe aprovechar el e-commerce · Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"La pandemia increment\u00f3 de forma relevante el n\u00famero de empresas que se sumaron a la venta en l\u00ednea. 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