{"id":11862,"date":"2021-09-06T08:00:57","date_gmt":"2021-09-06T13:00:57","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=11862"},"modified":"2021-08-27T18:14:42","modified_gmt":"2021-08-27T23:14:42","slug":"volkswagen-city-store-el-nuevo-concepto-de-agencia-que-se-estrena-en-mexico-para-cambiar-la-forma-de-comprar-un-auto","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/volkswagen-city-store-el-nuevo-concepto-de-agencia-que-se-estrena-en-mexico-para-cambiar-la-forma-de-comprar-un-auto\/","title":{"rendered":"Volkswagen City Store: el nuevo concepto de agencia que se estrena en M\u00e9xico para cambiar la forma de comprar un auto"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/i.blogs.es\/d10eff\/captura-de-pantalla-2021-08-27-a-la-s-9.56.01\/1366_2000.png\" width=\"1366\" height=\"707\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/i.blogs.es\/d10eff\/captura-de-pantalla-2021-08-27-a-la-s-9.56.01\/1366_2000.png\" width=\"1366\" height=\"707\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>Comprar un auto es un proceso hasta cierto punto cuadrado. Vamos a una agencia, vemos el auto, firmamos papeles y esperamos. Volkswagen est\u00e1 buscando dar un giro a este proceso al a\u00f1adir nuevas formas de conocer el auto, experiencias que aclaren m\u00e1s dudas e inyecten m\u00e1s interacci\u00f3n entre el producto y el cliente. Por ello Volkswagen de M\u00e9xico presenta a su City Store. Una agencia que sigue el nuevo concepto de imagen y filosof\u00eda que revelaron hace dos a\u00f1os. De hecho es la cuarta tienda de este estilo a nivel mundial y la primera en Am\u00e9rica del Norte.<\/p>\n<p>Ayer mismo pudimos conocer las instalaciones de la City Store ubicada sobre Eje 10 Sur A 32, en la alcald\u00eda de \u00c1lvaro Obreg\u00f3n, CDMX. El concepto es completamente nuevo y estrena todo, tanto la imagen de la marca, el estilo arquitect\u00f3nico del lugar, las experiencias que puede tener el cliente e incluso la forma en la que la informaci\u00f3n le es presentada.<\/p>\n<p>De inicio nos podemos encontrar con el auto insignia del momento, es decir, el modelo m\u00e1s relevante o nuevo en la alineaci\u00f3n debajo de una iluminaci\u00f3n especial que hace destacar cada una de sus l\u00edneas, m\u00e1s adentro notamos zonas donde podemos consumir alguna bebida, interactuar con los autos a trav\u00e9s de realidad aumentada para personalizarlo o ver detalles m\u00e1s espec\u00edficos.<\/p>\n<p>Tambi\u00e9n cuenta con tablets colocadas a los costados de cada auto con opciones para visualizar la informaci\u00f3n m\u00e1s relevante de cada uno o bien algunas pantallas interactivas de gran tama\u00f1o que nos permiten configurar a nuestro gusto cualquier modelo disponible. Si lo digital tampoco es nuestro fuerte, los asesores de la marca estar\u00e1n presentes para guiarnos a trav\u00e9s de todo el proceso.<\/p>\n<p>Entre los dem\u00e1s detalles que encontraremos, incluso hay zonas de videojuegos para los m\u00e1s peque\u00f1os o bien zonas donde podemos ver y adquirir productos de lifestyle de la marca, yendo desde ropa, hasta autos a escala de colecci\u00f3n y otros objetos.<\/p>\n<p>La experiencia general es menos corporativa y m\u00e1s casual, con una mayor facilidad para obtener la informaci\u00f3n que queremos y volver menos tedioso el proceso de compra. El concepto de los City Store comenzar\u00e1 a llegar poco a poco los distribuidores m\u00e1s importantes de la marca en diferentes estados del pa\u00eds con el paso del tiempo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comprar un auto es un proceso hasta cierto punto cuadrado. Vamos a una agencia, vemos el auto, firmamos papeles y esperamos. Volkswagen est\u00e1 buscando dar un giro a este proceso al a\u00f1adir nuevas formas de conocer el auto, experiencias que aclaren m\u00e1s dudas e inyecten m\u00e1s interacci\u00f3n entre el producto y el cliente. Por ello [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":11864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/i.blogs.es\/d10eff\/captura-de-pantalla-2021-08-27-a-la-s-9.56.01\/1366_2000.png","fifu_image_alt":"Volkswagen City Store: el nuevo concepto de agencia que se estrena en M\u00e9xico para cambiar la forma de comprar un auto","footnotes":""},"categories":[8],"tags":[],"class_list":["post-11862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-automotriz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Volkswagen City Store: el nuevo concepto de agencia que se estrena en M\u00e9xico para cambiar la forma de comprar un auto &#183; Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/volkswagen-city-store-el-nuevo-concepto-de-agencia-que-se-estrena-en-mexico-para-cambiar-la-forma-de-comprar-un-auto\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen City Store: el nuevo concepto de agencia que se estrena en M\u00e9xico para cambiar la forma de comprar un auto &#183; Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"Comprar un auto es un proceso hasta cierto punto cuadrado. 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Vamos a una agencia, vemos el auto, firmamos papeles y esperamos. Volkswagen est\u00e1 buscando dar un giro a este proceso al a\u00f1adir nuevas formas de conocer el auto, experiencias que aclaren m\u00e1s dudas e inyecten m\u00e1s interacci\u00f3n entre el producto y el cliente. 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