{"id":12018,"date":"2021-09-14T10:00:03","date_gmt":"2021-09-14T15:00:03","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=12018"},"modified":"2021-09-13T11:39:06","modified_gmt":"2021-09-13T16:39:06","slug":"la-escasez-de-chips-en-mexico-afecta-menos-al-mercado-tecnologico","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/la-escasez-de-chips-en-mexico-afecta-menos-al-mercado-tecnologico\/","title":{"rendered":"La escasez de chips en M\u00e9xico afecta menos al mercado tecnol\u00f3gico"},"content":{"rendered":"

La escasez de semiconductores a nivel mundial ha generado un lento crecimiento para el mercado de las PC en todo el mundo y por ello empresas como Lenovo e Intel, han implementado estrategias para solventar esta problem\u00e1tica de manera local, a fin de que los usuarios mexicanos no lo resientan en gran medida.<\/p>\n

Al inicio de la pandemia hubo un incremento en las ventas de PC\u2019s debido a que durante los primeros meses de la emergencia sanitaria la gente ten\u00eda sus equipos desde hace varios a\u00f1os y necesitaba renovarlos para cubrir las necesidades de trabajo o educaci\u00f3n remota actuales, explica Ricardo Barriga, director de canales y partners en Intel M\u00e9xico.<\/p>\n

No obstante, este mercado se ha desacelerado y de acuerdo con un estudio elaborado por IDC M\u00e9xico y el Instituto Nacional de Estad\u00edstica y Geograf\u00eda (Inegi), durante el periodo de regreso a clases s\u00f3lo se esperaba un crecimiento del 2% en las ventas de equipos de c\u00f3mputo, as\u00ed como un aumento en los precios de las unidades de entre el 15 y 18%.<\/p>\n

Ha habido una \u201cgran demanda\u201d, pero desde hace un par de a\u00f1os, resalta Barriga, se ha incrementado la capacidad de producci\u00f3n en las plantas de Intel, lo cual es un elemento para superar la crisis de semiconductores. \u201cCuando comenz\u00f3 la pandemia nosotros seguimos produciendo y eso ayud\u00f3 a que en la parte de c\u00f3mputo se siguieran manteniendo las cifras\u201d, menciona.<\/p>\n

Si bien Pat Gelsinger, CEO de Intel, ha aceptado que este problema podr\u00eda prolongarse uno o dos a\u00f1os m\u00e1s, la empresa anunci\u00f3 una inversi\u00f3n de 20,000 millones de d\u00f3lares en la instalaci\u00f3n de dos plantas en Arizona para solventar la situaci\u00f3n.<\/p>\n

Cabe mencionar que la operaci\u00f3n de estas plantas no es inmediata, pues seg\u00fan una declaraci\u00f3n que Santiago Cardona, director general de Intel M\u00e9xico, la construcci\u00f3n de estas plantas tardar\u00e1 alrededor de dos a\u00f1os, mientras que la producci\u00f3n de los procesadores es cercana a las 20 semanas.<\/p>\n

Por ello, destaca Ricardo Barriga, actualmente cuentan con casi 100,000 equipos para el mercado mexicanos a trav\u00e9s de diferentes fabricantes y formatos. Adem\u00e1s, el sector de retail tambi\u00e9n es una vertiente destacada para Intel, pues cuenta con equipos para cubrir la demanda, por lo que este a\u00f1o podr\u00eda representar cifras r\u00e9cord.<\/p>\n

Por otra parte, el plan que Lenovo ha implementado en M\u00e9xico para prevenir la alta demanda de dispositivos y evitar que se alteren las entregas en periodos puntuales como el regreso a clases, seg\u00fan Samir Estefan, gerente de Lenovo Educaci\u00f3n para Am\u00e9rica Latina , se ha basado en contar con un stock local para m\u00e1quinas centradas en la educaci\u00f3n.<\/p>\n

Esto tuvo efectos en las ventas para la empresa durante el segundo trimestre del a\u00f1o, pues en este periodo, Lenovo fue la marca con mayor crecimiento de los fabricantes del mercado de PC en territorio nacional, al desplazar 242,694 unidades.<\/p>\n

Adem\u00e1s, M\u00e9xico se ha convertido en uno de los pa\u00edses m\u00e1s importantes de la regi\u00f3n, pues los ingresos representan el 22% de las ventas totales en Latinoam\u00e9rica, la cual registr\u00f3 un crecimiento del 73.1% en el trimestre.<\/p>\n

Respecto al incremento de precios en los equipos previstos por analistas, Estefan mencion\u00f3 en una entrevista que esto se deb\u00eda a las caracter\u00edsticas del mercado y a la demanda que se est\u00e1 estableciendo y no es un asunto generado por la escasez de chips.<\/p>\n","protected":false},"excerpt":{"rendered":"

Empresas como Intel y Lenovo han implementado diversas estrategias para sobreponerse al incremento de la demanda de dispositivos sin afectar sus operaciones.<\/p>\n","protected":false},"author":10,"featured_media":12020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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