{"id":12124,"date":"2021-09-22T10:00:21","date_gmt":"2021-09-22T15:00:21","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=12124"},"modified":"2021-09-21T12:36:18","modified_gmt":"2021-09-21T17:36:18","slug":"google-invierte-15-mdd-en-startups-latinas","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/google-invierte-15-mdd-en-startups-latinas\/","title":{"rendered":"Google invierte 15 MDD en startups latinas"},"content":{"rendered":"

La tecnol\u00f3gica Google est\u00e1 buscando expandir la relevancia de las startups latinas que est\u00e9n en operaci\u00f3n dentro de los Estados Unidos, con el fin de ampliar su compromiso de justicia racial y enfocando su esfuerzo en invertir 15 millones de d\u00f3lares para que empresarios, estudiantes y trabajadores latinos puedan tener m\u00e1s oportunidades.<\/p>\n

\u201cA pesar de ser el segmento de m\u00e1s r\u00e1pido crecimiento del ecosistema de peque\u00f1as empresas en Estados Unidos, y que sus ingresos obtienen un ritmo m\u00e1s r\u00e1pido, los latinos contin\u00faan luchando por asegurar inversi\u00f3n y capital – el combustible necesario para que los due\u00f1os de negocios hagan crecer sus empresas\u201d, precis\u00f3 Daniel Navarro, de Google Startups.<\/p>\n

Desde 2015, los fundadores de empresas Afroamericanos y Latinos han recaudado m\u00e1s de 15,000 millones de d\u00f3lares, lo que representa solo el 2.4% del capital de riesgo total a pesar de representar m\u00e1s del 18.7% de la poblaci\u00f3n. Cuando los negocios de propiedad de Latinos buscan financiamiento, es significativamente menos probable que sean aprobadas para un pr\u00e9stamo a pesar de reportar m\u00e9tricas s\u00f3lidas sobre criterios clave de pr\u00e9stamos.<\/p>\n

El compromiso de la empresa est\u00e1 desglosado en tener un fondo de 7 millones de d\u00f3lares, que ayudar\u00e1 a los emprendedores a acceder a capital.<\/p>\n

\u201cEl Latino Founders Fund otorgar\u00e1 a los mejores fundadores premios en efectivo de hasta 100,000 d\u00f3lares en fondos no diluibles: capital cr\u00edtico que ayuda a los fundadores a conservar el control de su negocio y evitar deudas. Hemos visto el profundo impacto que puede tener el capital no dilutivo para impulsar la trayectoria de un fundador. Si bien el capital es importante, el fondo incluye mucho m\u00e1s que un cheque\u201d, apunta Navarro.<\/p>\n

Los destinatarios del Latino Founders Fund recibir\u00e1n adem\u00e1s programaci\u00f3n pr\u00e1ctica y apoyo de Google, tutor\u00eda de expertos t\u00e9cnicos y comerciales, as\u00ed como networking de otros fundadores que est\u00e9n en el programa. Adem\u00e1s se asignar\u00e1 1 mill\u00f3n de d\u00f3lares a programas de la red de socios de Google para Startups.<\/p>\n

\u201cAyudar a los estudiantes latinos a desarrollar las habilidades digitales que necesitan para encontrar y asegurar pr\u00e1cticas y trabajos que ayudar\u00e1n a construir exitosas es fundamental para cerrar la brecha de riqueza. Seg\u00fan la National Skills Coalition, los trabajadores latinos son el 14% de todos los trabajadores, pero el 35% de los que no tienen habilidades digitales y el 20% de aquellos que tienen habilidades limitadas\u201dvisibiliz\u00f3 el vocero de Google.<\/p>\n

Ante esta numeralia la empresa extender\u00e1 el programa Grow with Google Career Readiness Program en asociaci\u00f3n con la Asociaci\u00f3n Hispana de Colegios y Universidades(HACU por sus siglas en ingl\u00e9s) para llegar a las Instituciones de Servicio a Hispanos (HSI) y dar\u00e1 2 millones de d\u00f3lares a distintos centros en EU enfocados en capacitaci\u00f3n.<\/p>\n

Google tambi\u00e9n apoya al turismo nacional<\/p>\n

Seg\u00fan un reporte de Oxford Tourism Economics, la digitalizaci\u00f3n es clave para el turismo. El 79% de las noches de hospedaje de los visitantes en M\u00e9xico en 2019 se reservaron o investigaron a trav\u00e9s de plataformas digitales. Tambi\u00e9n, del 2014 al 2019, el contenido digital impuls\u00f3 un aumento del 6% en la econom\u00eda del turismo, generando m\u00e1s de 400,000 empleos.<\/p>\n

Ante este panorama la empresa de tecnolog\u00eda present\u00f3 el a\u00f1o pasado un programa en conjunto con la Secretaria de Turismo de M\u00e9xico, donde se cre\u00f3 una estrategia que empoderar a los Pueblos M\u00e1gicos del pa\u00eds y donde se apoy\u00f3 a 132 localidades. Ahora la iniciativa evoluciona y se presenta como parte de la Cruzada Nacional de Digitalizaci\u00f3n Tur\u00edstica en Pueblos M\u00e1gicos, un plan que contempla a diferentes aliados del sector privado y tecnol\u00f3gico.<\/p>\n

\u201cEn este esfuerzo estrat\u00e9gico, ofreceremos cursos en habilidades digitales a la Secretar\u00eda de Turismo, PyMEs Tur\u00edsticas y p\u00fablico en general. Realizaremos tambi\u00e9n otras acciones para fomentar el intercambio de conocimiento, y la creaci\u00f3n de contenidos digitales enfocados al turismo a trav\u00e9s de Google Arts & Culture , Google Maps, Travel Insights, Travel Trends, YouTube y Waze. Dentro de estas acciones destaca la colaboraci\u00f3n con Google Arts and Culture con las iniciativas de Maravillas de M\u00e9xico y Sabores de M\u00e9xico que presentamos recientemente\u201d, indica la marca en un comunicado.<\/p>\n","protected":false},"excerpt":{"rendered":"

El programa estar\u00e1 destinado a distintas empresas que est\u00e9n operando en EU, estudiantes que deseen emprender y peque\u00f1as empresas que requieran financiamiento.<\/p>\n","protected":false},"author":10,"featured_media":12126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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