{"id":12133,"date":"2021-09-23T12:00:31","date_gmt":"2021-09-23T17:00:31","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=12133"},"modified":"2021-09-21T20:18:52","modified_gmt":"2021-09-22T01:18:52","slug":"bmw-presenta-un-art-car-que-celebra-a-mexico-y-su-union-con-alemania","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/bmw-presenta-un-art-car-que-celebra-a-mexico-y-su-union-con-alemania\/","title":{"rendered":"BMW PRESENTA UN ART CAR QUE CELEBRA A M\u00c9XICO Y SU UNI\u00d3N CON ALEMANIA"},"content":{"rendered":"

Para celebrar el inici\u00f3 de producci\u00f3n del nuevo BMW Serie 2 Coup\u00e9, la firma alemana present\u00f3 un Art Car \u00fanico que combina los colores de las banderas mexicana y alemana.<\/p>\n

Con un dise\u00f1o exterior atl\u00e9tico y sofisticado, concebido por el mexicano Jos\u00e9 Casas, el nuevo BMW Serie 2 Coup\u00e9 se convirti\u00f3 en el primer lanzamiento de la marca realizado e integrado a la producci\u00f3n totalmente en M\u00e9xico. Este hecho fue la inspiraci\u00f3n para retratar la esencia y la fusi\u00f3n de dos pa\u00edses: M\u00e9xico y Alemania.<\/p>\n

La firma b\u00e1vara colabor\u00f3 con el artista potosino Bosco y los expertos de BMW, Luis Esquivel y David Fernandes, creando un Art Car que uniera a ambos pa\u00edses y se\u00f1alar\u00e1 la conexi\u00f3n entre el lugar en donde se fabrica el autom\u00f3vil y el lugar en donde se desarroll\u00f3.<\/p>\n

Se usaron un total de ocho tonos distintos, se requirieron 6.1 litros de pintura y 2.5 litros de barniz. Algunos de los colores tienen cinco capas de pintura, todas aplicadas manualmente siendo este un trabajo extenso y minucioso.<\/p>\n

Este proceso tom\u00f3 de tres semanas para aplicar la pintura, otras dos para la capa transparente y dos m\u00e1s para pulir la carrocer\u00eda y eliminar las imperfecciones. BMW dijo que no fue una tarea sencilla, pues el Serie 2 Coup\u00e9 est\u00e1 lleno de curvas y eso requiri\u00f3 especial atenci\u00f3n a los detalles.<\/p>\n

Al frente del Art Car se combinan los colores de la bandera mexicana y alemana, adem\u00e1s se incluy\u00f3 el color naranja para simbolizar la flor de cempas\u00fachil, representativa de una de las tradiciones m\u00e1s arraigadas del pa\u00eds: el D\u00eda de Muertos.<\/p>\n

Asimismo, la obra emplea el simbolismo para reflejar el trabajo detr\u00e1s de la fabricaci\u00f3n de este nuevo modelo y el cuidado que la Planta le pone al agua y el medio ambiente. A trav\u00e9s de la figura del nopal, emblem\u00e1tico del lugar en el que est\u00e1 situado este centro de producci\u00f3n, se representa aquello que se abre paso y crece ante las adversidades.<\/p>\n

Un par de siluetas humanas simbolizan el motor de la organizaci\u00f3n, sus colaboradores, quienes luego de trabajar hombro con hombro, celebran este logro: crear el primer veh\u00edculo de BMW nacido en M\u00e9xico para enviarlo a todos los rincones del mundo.<\/p>\n

\u201cLo que busqu\u00e9 hacer a trav\u00e9s de esta obra fue traducir el colorido de M\u00e9xico e integrarlo al esp\u00edritu que tiene el auto. Esta intervenci\u00f3n es totalmente diferente a lo que estoy acostumbrado a hacer. Por ello fue muy importante trabajar en conjunto con Luis y Daniel, quienes me apoyaron con su experiencia t\u00e9cnica\u201d, se\u00f1al\u00f3 Bosco, artista pl\u00e1stico.<\/p>\n

Harald Gottsche, Presidente y CEO de BMW Group Planta San Luis Potos\u00ed, coment\u00f3 sobre el Art Car: \u201cEsta obra art\u00edstica sin duda enaltece el talento que existe en M\u00e9xico y todo el trabajo que hay detr\u00e1s en nuestra Planta para poder alcanzar este gran logro. Quisimos contar esta historia de una manera diferente y qu\u00e9 mejor que hacerlo trav\u00e9s del arte para plasmar todas nuestras emociones. La producci\u00f3n de veh\u00edculos en BMW Group es arte por s\u00ed solo. Los artistas son nuestros asociados, quienes ensamblan cada autom\u00f3vil con la ayuda de la m\u00e1s alta tecnolog\u00eda\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

BMW le quita la etiqueta \u2018Made in Germany\u2019 al nuevo BMW Serie 2 Coup\u00e9 con un colorido Art Car que celebra la uni\u00f3n de nuestro pa\u00eds con Alemania.<\/p>\n","protected":false},"author":10,"featured_media":12135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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