{"id":12181,"date":"2021-09-27T11:00:39","date_gmt":"2021-09-27T16:00:39","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=12181"},"modified":"2021-09-23T22:23:14","modified_gmt":"2021-09-24T03:23:14","slug":"microsoft-no-se-rinde-con-los-smartphones-de-doble-pantalla-lanza-surface-duo-2","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/microsoft-no-se-rinde-con-los-smartphones-de-doble-pantalla-lanza-surface-duo-2\/","title":{"rendered":"Microsoft no se rinde con los smartphones de doble pantalla; lanza Surface Duo 2"},"content":{"rendered":"

Si algo ha aprendido Microsoft de Apple es que la batalla del software se gana con buen hardware y ante la inminente llegada al mercado de Windows 11, la firma de Redmond no piensa dejar a terceros nada m\u00e1s demostrar todo el potencial de su nuevo sistema operativo y su ecosistema de software en nube (Office 365, Teams y Xbox Game Pass) y por ello anuncia la salida de cuatro nuevas PC Surface y la segunda generaci\u00f3n de su smartphone de dos pantallas, la Surface Duo 2.<\/p>\n

\u201cEn junio explicamos que Windows 11 traer\u00e1 una reimaginaci\u00f3n de lo que es un PC, que si bien naci\u00f3 como un producto pr\u00e1ctico y funciona, hoy se trata de un producto personal y emocional\u201d, explic\u00f3 Frank Shaw, director global de Comunicaci\u00f3n de Microsoft. <\/p>\n

Bajo este paraguas, Microsoft est\u00e1 renovando la Surface Pro 8, Surface Go 3 y la Surface Pro X, todas ellas listas para soportar la nueva versi\u00f3n de Windows 11 y con mejoras en procesadores, pantallas, c\u00e1maras o bater\u00eda.<\/p>\n

Sin embargo, la apuesta central de Microsoft est\u00e1 en dos productos que de acuerdo con Panos Panay, el jefe de producto de la compa\u00f1\u00eda y responsable de la divisi\u00f3n Surface son ejemplos claros del futuro del c\u00f3mputo: la Surface Laptop Studio y la segunda generaci\u00f3n de su smartphone de dos pantallas, Surface Duo 2.<\/p>\n

Aunque mantiene un dise\u00f1o muy similar a la primera versi\u00f3n, Microsoft asegura que ha mejorado la bisagra que une ambas pantallas de 5.3 pulgadas AMOLED para entregar al usuario la posibilidad de interactuar en un solo panel o de forma individual con cada uno.<\/p>\n

Durante la presentaci\u00f3n del producto en la que estuvo presente Forbes M\u00e9xico, Microsoft demostr\u00f3 diversos escenarios de uso con notables mejoras en cuanto a software contra su predecesor. <\/p>\n

Tales como la posibilidad de compartir archivos de diferentes aplicaciones entre ambas pantallas con un simple arrastre de dedo, aplicaciones de lectura documentos que utilizan ambas pantallas o una interfaz mejorada para jugar videojuegos de Xbox desde el Surface Duo 2 con el servicio de Game Pass.<\/p>\n

Adem\u00e1s de la bisagra y el software, el smartphone ha sido mejorado con un sistema de triple c\u00e1mara capaz de grabar videos en 4K, un procesador de Qualcomm Snapdragon 888 con conectividad 5G, carga r\u00e1pida, memoria RAM de 8GB y almacenamiento de 128 a 512GB. <\/p>\n

Aunque a\u00fan no se ha definido si este modelo s\u00ed llegar\u00e1 a M\u00e9xico, el Surface Duo 2 se vender\u00e1 a un precio de 1,499 d\u00f3lares, alrededor de 30,000 pesos m\u00e1s impuestos.<\/p>\n

La otra gran apuesta, es la computadora que Microsoft define como la m\u00e1quina m\u00e1s avanzada que han creado a la fecha: la Surface Laptop Studio, una computadora port\u00e1til con una pantalla sensible al tacto de 14.4 pulgadas con una tasa de refresco de 120hz, un CPU Intel de onceava generaci\u00f3n y GPU de Nvidia GeForce RTX 3050 Ti y hasta 32GB de Memoria RAM DDR4.<\/p>\n

El equipo apunta a una creciente demanda de consumidores que buscan cubrir necesidades para trabajo remoto, creaci\u00f3n de contenido, entretenimiento o incluso gaming en una sola PC. Una de las razones por las que la compa\u00f1\u00eda integr\u00f3 una bisagra en la pantalla de la Surface que le permite rotar 90 grados a fin de transformarla en una tableta de dise\u00f1o.<\/p>\n

\u201cCada nueva versi\u00f3n de Windows desbloquea la pr\u00f3xima generaci\u00f3n de innovaci\u00f3n de hardware. Y durante la \u00faltima d\u00e9cada, Surface ha estado a la vanguardia: desafiando las convenciones, innovando en experiencias nuevas y creando categor\u00edas de dispositivos completamente nuevas. Hoy, en el umbral de Windows 11, estamos revelando la mayor actualizaci\u00f3n de la cartera de Surface en su historia\u201d, asegura Shaw. <\/p>\n

Un fracaso de 1,000 millones de d\u00f3lares<\/p>\n

La renovaci\u00f3n completa del portafolio de Microsoft, viene como parte de una fuerte estrategia de la compa\u00f1\u00eda por apostar al hardware y una que hasta ahora ha rendido frutos multimillonarios. Aunque las ventas de la divisi\u00f3n de Surface cayeron 20% durante su cuarto trimestre fiscal de 2021, ante la escasez de chips alrededor del mundo, la unidad de negocio represent\u00f3 ventas por m\u00e1s de 1,300 millones de d\u00f3lares.<\/p>\n

Y si bien los ingresos por la venta de dispositivos Surface son menos del 5% de los m\u00e1s de 46,000 millones de d\u00f3lares que factur\u00f3 Microsoft durante el trimestre, Surface ha logrado posicionarse como pieza clave en la estrategia de negocio de la compa\u00f1\u00eda y una divisi\u00f3n con un un valor estimado, nada despreciable, entre los 5,000 y 6,000 millones de d\u00f3lares al a\u00f1o.<\/p>\n

Pero no siempre fue as\u00ed. De hecho el trabajo de Panay, como l\u00edder del \u00e1rea, y su equipo le costaron a Microsoft cerca de 1,000 millones de d\u00f3lares, cuando en 2013 la firma tuvo que amortizar cerca de 900 millones de d\u00f3lares de la divisi\u00f3n porque miles de sus Surface no se estaban vendiendo.<\/p>\n

\u201cCuando recuerdas el momento de la amortizaci\u00f3n, fue, por supuesto, humillante. Pero Microsoft ha sido tan asombroso y ni una sola vez ha vacilado en su compromiso de hacer productos asombrosos. Ni una sola vez\u201d, dijo Panay en una entrevista a CNN Money en 2015, mismo a\u00f1o en que la compa\u00f1\u00eda anunciaba que la Surface 3 Pro se hab\u00eda convertido en un \u00e9xito al facturar m\u00e1s de 1,000 millones de d\u00f3lares en ventas.<\/p>\n

Microsoft, en particular el equipo de Panay, buscan aprovechar la llegada del nuevo Windows 11 c\u00f3mo una divisi\u00f3n clave, en un mercado donde los grandes jugadores tecnol\u00f3gicos como Apple y Google cada vez m\u00e1s buscan crear plataformas en las que controlan la mayor cantidad de elementos en la experiencia del usuario, tanto de hardware y software.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ante la llegada de Windows 11, Microsoft presenta el lanzamiento m\u00e1s grande en la historia de su divisi\u00f3n hardware: Surface.<\/p>\n","protected":false},"author":10,"featured_media":12183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/cdn.forbes.com.mx\/2021\/09\/3122C6A6-CDB6-4C67-A6F5-EC6AD929D071-640x360.jpeg","fifu_image_alt":"Microsoft no se rinde con los smartphones de doble pantalla; lanza Surface Duo 2","footnotes":""},"categories":[9],"tags":[],"class_list":["post-12181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-servicios"],"yoast_head":"\nMicrosoft no se rinde con los smartphones de doble pantalla; lanza Surface Duo 2 · Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/microsoft-no-se-rinde-con-los-smartphones-de-doble-pantalla-lanza-surface-duo-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft no se rinde con los smartphones de doble pantalla; lanza Surface Duo 2 · Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"Ante la llegada de Windows 11, Microsoft presenta el lanzamiento m\u00e1s grande en la historia de su divisi\u00f3n hardware: Surface.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/backup.primeaction.com\/sp\/microsoft-no-se-rinde-con-los-smartphones-de-doble-pantalla-lanza-surface-duo-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Prime Action Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-27T16:00:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.forbes.com.mx\/2021\/09\/3122C6A6-CDB6-4C67-A6F5-EC6AD929D071-640x360.jpeg\" \/>\n<meta name=\"author\" content=\"primeactionmx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdn.forbes.com.mx\/2021\/09\/3122C6A6-CDB6-4C67-A6F5-EC6AD929D071-640x360.jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"primeactionmx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Microsoft no se rinde con los smartphones de doble pantalla; lanza Surface Duo 2 · Prime Action Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/backup.primeaction.com\/sp\/microsoft-no-se-rinde-con-los-smartphones-de-doble-pantalla-lanza-surface-duo-2\/","og_locale":"es_ES","og_type":"article","og_title":"Microsoft no se rinde con los smartphones de doble pantalla; lanza Surface Duo 2 · Prime Action Consulting","og_description":"Ante la llegada de Windows 11, Microsoft presenta el lanzamiento m\u00e1s grande en la historia de su divisi\u00f3n hardware: Surface.","og_url":"https:\/\/backup.primeaction.com\/sp\/microsoft-no-se-rinde-con-los-smartphones-de-doble-pantalla-lanza-surface-duo-2\/","og_site_name":"Prime Action Consulting","article_published_time":"2021-09-27T16:00:39+00:00","og_image":[{"url":"https:\/\/cdn.forbes.com.mx\/2021\/09\/3122C6A6-CDB6-4C67-A6F5-EC6AD929D071-640x360.jpeg","type":"","width":"","height":""}],"author":"primeactionmx","twitter_card":"summary_large_image","twitter_image":"https:\/\/cdn.forbes.com.mx\/2021\/09\/3122C6A6-CDB6-4C67-A6F5-EC6AD929D071-640x360.jpeg","twitter_misc":{"Escrito por":"primeactionmx","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/backup.primeaction.com\/sp\/microsoft-no-se-rinde-con-los-smartphones-de-doble-pantalla-lanza-surface-duo-2\/#article","isPartOf":{"@id":"https:\/\/backup.primeaction.com\/sp\/microsoft-no-se-rinde-con-los-smartphones-de-doble-pantalla-lanza-surface-duo-2\/"},"author":{"name":"primeactionmx","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/person\/12b4e201995201db2de1bc5b99533471"},"headline":"Microsoft no se rinde con los smartphones de doble pantalla; lanza Surface Duo 2","datePublished":"2021-09-27T16:00:39+00:00","mainEntityOfPage":{"@id":"https:\/\/backup.primeaction.com\/sp\/microsoft-no-se-rinde-con-los-smartphones-de-doble-pantalla-lanza-surface-duo-2\/"},"wordCount":966,"publisher":{"@id":"https:\/\/backup.primeaction.com\/sp\/#organization"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/microsoft-no-se-rinde-con-los-smartphones-de-doble-pantalla-lanza-surface-duo-2\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.forbes.com.mx\/2021\/09\/3122C6A6-CDB6-4C67-A6F5-EC6AD929D071-640x360.jpeg","articleSection":["Post Servicios"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/backup.primeaction.com\/sp\/microsoft-no-se-rinde-con-los-smartphones-de-doble-pantalla-lanza-surface-duo-2\/","url":"https:\/\/backup.primeaction.com\/sp\/microsoft-no-se-rinde-con-los-smartphones-de-doble-pantalla-lanza-surface-duo-2\/","name":"Microsoft no se rinde con los smartphones de doble pantalla; lanza Surface Duo 2 · Prime Action Consulting","isPartOf":{"@id":"https:\/\/backup.primeaction.com\/sp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/backup.primeaction.com\/sp\/microsoft-no-se-rinde-con-los-smartphones-de-doble-pantalla-lanza-surface-duo-2\/#primaryimage"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/microsoft-no-se-rinde-con-los-smartphones-de-doble-pantalla-lanza-surface-duo-2\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.forbes.com.mx\/2021\/09\/3122C6A6-CDB6-4C67-A6F5-EC6AD929D071-640x360.jpeg","datePublished":"2021-09-27T16:00:39+00:00","breadcrumb":{"@id":"https:\/\/backup.primeaction.com\/sp\/microsoft-no-se-rinde-con-los-smartphones-de-doble-pantalla-lanza-surface-duo-2\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/backup.primeaction.com\/sp\/microsoft-no-se-rinde-con-los-smartphones-de-doble-pantalla-lanza-surface-duo-2\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/backup.primeaction.com\/sp\/microsoft-no-se-rinde-con-los-smartphones-de-doble-pantalla-lanza-surface-duo-2\/#primaryimage","url":"https:\/\/cdn.forbes.com.mx\/2021\/09\/3122C6A6-CDB6-4C67-A6F5-EC6AD929D071-640x360.jpeg","contentUrl":"https:\/\/cdn.forbes.com.mx\/2021\/09\/3122C6A6-CDB6-4C67-A6F5-EC6AD929D071-640x360.jpeg","caption":"Microsoft no se rinde con los smartphones de doble pantalla; lanza Surface Duo 2"},{"@type":"BreadcrumbList","@id":"https:\/\/backup.primeaction.com\/sp\/microsoft-no-se-rinde-con-los-smartphones-de-doble-pantalla-lanza-surface-duo-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/backup.primeaction.com\/sp\/"},{"@type":"ListItem","position":2,"name":"Microsoft no se rinde con los smartphones de doble pantalla; lanza Surface Duo 2"}]},{"@type":"WebSite","@id":"https:\/\/backup.primeaction.com\/sp\/#website","url":"https:\/\/backup.primeaction.com\/sp\/","name":"Prime Action Consulting","description":"Consultoria Especializada em Canais","publisher":{"@id":"https:\/\/backup.primeaction.com\/sp\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/backup.primeaction.com\/sp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/backup.primeaction.com\/sp\/#organization","name":"Prime Action Consulting","url":"https:\/\/backup.primeaction.com\/sp\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/logo\/image\/","url":"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/logo-horiz-01-transp-2.png","contentUrl":"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/logo-horiz-01-transp-2.png","width":400,"height":185,"caption":"Prime Action Consulting"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/person\/12b4e201995201db2de1bc5b99533471","name":"primeactionmx","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","caption":"primeactionmx"},"url":"https:\/\/backup.primeaction.com\/sp\/author\/primeactionmx\/"}]}},"_links":{"self":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/12181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/comments?post=12181"}],"version-history":[{"count":1,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/12181\/revisions"}],"predecessor-version":[{"id":12182,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/12181\/revisions\/12182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/media\/12183"}],"wp:attachment":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/media?parent=12181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/categories?post=12181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/tags?post=12181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}