{"id":12291,"date":"2021-10-04T09:00:36","date_gmt":"2021-10-04T14:00:36","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=12291"},"modified":"2021-10-03T19:25:36","modified_gmt":"2021-10-04T00:25:36","slug":"instacrops-quiere-conectar-a-internet-al-campo-mexicano","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/instacrops-quiere-conectar-a-internet-al-campo-mexicano\/","title":{"rendered":"Instacrops quiere conectar a Internet al campo mexicano"},"content":{"rendered":"

La mayor\u00eda de los agricultores en el mundo deben tomar una gran cantidad de decisiones con apenas poca informaci\u00f3n. El clima, la calidad del suelo, el consumo de agua, los animales que interact\u00faan los cultivos y las necesidades de la poblaci\u00f3n son solo algunas de las variables que pueden dificultar la labor de cualquier agricultor y por eso un grupo de emprendedores ha desarrollado Instacrops. <\/p>\n

De acuerdo con Mario Bustamante, fundador y director ejecutivo de Instacrops, el primer producto de esta compa\u00f1\u00eda dedicada a lo que \u00e9l llama el Internet de las Plantas fue un detector de heladas, un fen\u00f3meno natural muy com\u00fan en Chile que puede afectar cultivos como los famosos vi\u00f1edos del pa\u00eds sudamericano.<\/p>\n

Luego de ver el \u00e9xito de esta soluci\u00f3n, la compa\u00f1\u00eda levant\u00f3 una ronda presemilla por 120,000 d\u00f3lares para formalizar el emprendimiento. Desde entonces, el proyecto ha pasado de contar con cuatro personas y una peque\u00f1a oficina en la capital chilena Santiago a tener un equipo de cuarenta personas y operaciones en ocho pa\u00edses de Am\u00e9rica Latina, incluido M\u00e9xico. <\/p>\n

Con Instaweather, el producto insignia de la compa\u00f1\u00eda y un asesor agr\u00edcola virtual, los agricultores han podido ahorrar hasta 5.4 billones de litros de agua en el riego y pueden controlar de forma m\u00e1s efectiva los fertilizantes que usan en sus cultivos. La rentabilidad de la plataforma alcanza 22%, con lo que la inversi\u00f3n se paga en la primera temporada del cultivo que use a este asesor digital.<\/p>\n

La soluci\u00f3n tambi\u00e9n integra tecnolog\u00eda de visi\u00f3n computacional para el control de plagas y enfermedades de forma temprana; as\u00ed como gesti\u00f3n del rendimiento a trav\u00e9s de estimaciones de las cosechas. Instacrops se ha aplicado en m\u00e1s de 20 tipos de cultivos frutales o de alto valor, que van del cerezo y el ar\u00e1ndano, a la uva de mesa y vin\u00edfera, pasando por las manzanas y los c\u00edtricos. <\/p>\n

\u201cEs un asesor agr\u00edcola virtual que entrega informaci\u00f3n para que el productor pueda tomar decisiones basados en datos, con el fin de producir m\u00e1s vegetales con menores recursos\u201d, dijo Bustamante en entrevista.
\nDe las 27 millones de hect\u00e1reas de cultivos en M\u00e9xico, 5.5 millones cuentan con riego tecnificado y es en ellas donde Bustamante ha encontrado grandes oportunidades en cultivos de alto valor como el aguacate, la fresa, los esp\u00e1rragos, la pi\u00f1a y el lim\u00f3n. La operaci\u00f3n de la compa\u00f1\u00eda en el pa\u00eds se ha enfocado en la zona del Pac\u00edfico, en estados como Michoac\u00e1n, Jalisco, Baja California y Sinaloa. <\/p>\n

De acuerdo con el Centro de Estudios para el Desarrollo Rural Sustentable y la Soberan\u00eda Alimentaria (CEDRSSA), pese a la ca\u00edda de 8.5% en la econom\u00eda mexicana durante 2020 a causa de la pandemia de Covid-19, los sectores agropecuario, forestal y pesquero registraron un crecimiento anual de 1.1 por ciento. <\/p>\n

Entre los cultivos que m\u00e1s se venden en el extranjero desde M\u00e9xico y en los que Instacrops quiere enfocarse est\u00e1n el aguacate, con ventas por 1,289 millones de d\u00f3lares, las fresas, con 407 millones de d\u00f3lares y el mel\u00f3n, que junto con la sand\u00eda y la papaya dejaron ventas por 153 millones de d\u00f3lares en 2020. <\/p>\n

Instacrops ofrece distintas modalidades de contrataci\u00f3n dependiendo de los equipos y la informaci\u00f3n que requiera el agricultor, con m\u00f3dulos que operan con energ\u00eda solar y una plataforma remota conectada a internet. Por cada m\u00f3dulo instalado, cada 15 hect\u00e1reas, se paga una cuota anual. El rendimiento de los cultivos se incrementa en alrededor de 20% y una reducci\u00f3n promedio de agua de 30 por ciento. <\/p>\n","protected":false},"excerpt":{"rendered":"

Pese a que apenas 5% de los cultivos en M\u00e9xico cuentan con riego tecnificado, Instacrops ha encontrado grandes oportunidades en cultivos mexicanos de alto valor como el aguacate, la fresa.<\/p>\n","protected":false},"author":10,"featured_media":12293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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