{"id":12398,"date":"2021-10-11T09:00:21","date_gmt":"2021-10-11T14:00:21","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=12398"},"modified":"2021-10-08T13:14:08","modified_gmt":"2021-10-08T18:14:08","slug":"agricultura-sostenible-el-compromiso-de-la-agroindustria-cervecera-mexicana","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/agricultura-sostenible-el-compromiso-de-la-agroindustria-cervecera-mexicana\/","title":{"rendered":"Agricultura sostenible: el compromiso de la agroindustria cervecera mexicana"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/cdn.forbes.com.mx\/2017\/07\/IMG_0001-640x360.jpg\" width=\"640\" height=\"360\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn.forbes.com.mx\/2017\/07\/IMG_0001-640x360.jpg\" width=\"640\" height=\"360\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>La cerveza nace gracias a una amplia cadena de valor llena de esfuerzo y compromiso, siendo la cosecha de cebada el primer paso en la producci\u00f3n de esta bebida.<\/p>\n<p>En M\u00e9xico se cosechan alrededor de 300,000 hect\u00e1reas de cebada. Guanajuato, Hidalgo, Puebla, Tlaxcala y Zacatecas son algunos de los principales estados donde el trabajo agr\u00edcola inicia el proceso de elaboraci\u00f3n de la cerveza mexicana.  <\/p>\n<p>La importancia de la cosecha de cebada en la producci\u00f3n de cerveza nos ha tra\u00eddo como agroindustria el compromiso de crear opciones sostenibles, que permitan garantizar los m\u00e1s altos est\u00e1ndares de calidad en cada cosecha, sin perder de vista nuestra responsabilidad con el medio ambiente y la sociedad.<\/p>\n<p>Llevar a cabo una actividad agr\u00edcola responsable y sustentable requiere de un trabajo cercano y continuo con los agricultores. Es por esto, que un pilar fundamental para la agroindustria es la capacitaci\u00f3n y asesor\u00eda oportuna a productores locales para brindar informaci\u00f3n relevante en cuanto a las mejores pr\u00e1cticas medioambientales a nivel mundial.<\/p>\n<p>Como parte del acompa\u00f1amiento a los agricultores, el sector cervecero tambi\u00e9n busca promover la inclusi\u00f3n financiera mediante la facilitaci\u00f3n de cr\u00e9ditos, con el fin de garantizar el acceso a tasas de financiamiento que generen mejores condiciones y oportunidades para nuestros colaboradores agr\u00edcolas.<\/p>\n<p>Una tercera pr\u00e1ctica es la colaboraci\u00f3n entre el sector p\u00fablico, privado y la comunidad para generar proyectos ben\u00e9ficos para todos. Por lo tanto, continuamente se promueven alianzas con instituciones, organizaciones y gobiernos locales para impulsar, en conjunto, el campo mexicano.<\/p>\n<p>A la par, el sector cervecero ha decidido apostar por la innovaci\u00f3n tecnol\u00f3gica. A trav\u00e9s de la ingenier\u00eda gen\u00e9tica, investigaci\u00f3n y desarrollo cient\u00edfico se han creado variedades de cebada que mejoran el rendimiento en su cultivo, as\u00ed como su resistencia a las plagas y a los efectos del cambio clim\u00e1tico.<\/p>\n<p>Se ha implementado el riego inteligente y la cosecha automatizada que hacen m\u00e1s eficientes los recursos de producci\u00f3n. Estas estrategias de optimizaci\u00f3n traen resultados positivos para la disminuci\u00f3n de la huella de carbono y sus efectos en el entorno.<\/p>\n<p>Nuestro compromiso con el bienestar de las comunidades y el medio ambiente es continuo. Con estas iniciativas, la agroindustria cervecera reitera su dedicaci\u00f3n al camino de la sustentabilidad en toda la cadena de valor para beneficio de los mexicanos.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>El abastecimiento responsable es un eje fundamental para los cerveceros mexicanos.<\/p>\n","protected":false},"author":10,"featured_media":12400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/cdn.forbes.com.mx\/2017\/07\/IMG_0001-640x360.jpg","fifu_image_alt":"Agricultura sostenible: el compromiso de la agroindustria cervecera mexicana","footnotes":""},"categories":[6],"tags":[],"class_list":["post-12398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-agronegocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agricultura sostenible: el compromiso de la agroindustria cervecera mexicana &#183; 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