{"id":12522,"date":"2021-10-19T10:00:36","date_gmt":"2021-10-19T15:00:36","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=12522"},"modified":"2021-10-18T11:16:20","modified_gmt":"2021-10-18T16:16:20","slug":"la-omnicanalidad-sera-clave-durante-el-buen-fin","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/la-omnicanalidad-sera-clave-durante-el-buen-fin\/","title":{"rendered":"La omnicanalidad ser\u00e1 clave durante el Buen Fin"},"content":{"rendered":"

En la edici\u00f3n 2021 del Buen Fin, la presencialidad volver\u00e1 a tener un peso importante para las transacciones, pero tras el desarrollo tan relevante del comercio electr\u00f3nico durante el \u00faltimo a\u00f1o, la omnicanalidad ser\u00e1 un elemento diferenciador para los negocios en este periodo.<\/p>\n

\u201cBuen Fin es un evento muy especial para que los negocios potencien su estrategia de omnicanalidad. Es un momento vital para poder estar en la mayor cantidad de canales posible y que todos se encuentren sincronizados\u201d, coment\u00f3 Hendrick Aponte, head de desarrollo de plataforma en Tiendanube M\u00e9xico.<\/p>\n

La omnicanalidad se basa en unificar todos los canales de un negocio, digitales o f\u00edsicos, con el prop\u00f3sito de que el cliente no tenga fricciones al hacer una compra y, adem\u00e1s, obtenga una experiencia m\u00e1s satisfactoria.<\/p>\n

Para Aponte, tambi\u00e9n es una oportunidad para los negocios de llegar a nuevas audiencias por medio del e-commerce. \u201cMaduramos mucho en el \u00faltimo a\u00f1o en cuanto a procesos operativos dentro de las empresas y esos aprendizajes se pueden aprovechar durante este tipo de campa\u00f1as y potenciar las propuestas de valor de las marcas\u201d, mencion\u00f3.<\/p>\n

En este sentido, Tiendanube anunci\u00f3 una alianza con Conekta, la compa\u00f1\u00eda de pagos en l\u00ednea, para apoyar a la digitalizaci\u00f3n de los emprendedores nacionales que quieren aprovechar el Buen Fin para incrementar sus ventas a trav\u00e9s de distintos canales como redes sociales, en donde Conekta facilita un link de pago que se puede enviar por WhatsApp, por ejemplo.<\/p>\n

\u201cEsta alianza estrat\u00e9gica con Tiendanube nos permite fortalecer nuestro rol para fungir como un puente que une a las personas y los negocios con la econom\u00eda digital e incluye tambi\u00e9n una campa\u00f1a de descuentos y promociones que los negocios podr\u00e1n aprovechar\u201d, detall\u00f3 Conekta a Expansi\u00f3n.<\/p>\n

Por lo tanto, los negocios clientes de Conekta que migren o creen su tienda en l\u00ednea con Tiendanube podr\u00e1n beneficiarse de un 25% de descuento en el primer pago de la tienda, adem\u00e1s de un mes gratis de comisiones.<\/p>\n

\u201cLos pagos en l\u00ednea son un eslab\u00f3n muy importante para el funcionamiento y crecimiento de la econom\u00eda digital y para las temporadas m\u00e1s altas de e-commerce son el \u00faltimo paso para completar la experiencia de compra del cliente y son un factor de inclusi\u00f3n de m\u00e1s personas a esa econom\u00eda digital\u201d, resaltaron desde Conekta.<\/p>\n

Esta alianza, coment\u00f3 Hendrick Aponte, tambi\u00e9n influir\u00e1 en el mejoramiento de las tasas de aprobaci\u00f3n de pagos electr\u00f3nicos y a la disminuci\u00f3n de los fraudes, asuntos que en M\u00e9xico a\u00fan est\u00e1n lejos de los est\u00e1ndares mundiales.<\/p>\n

Los \u00edndices de aprobaci\u00f3n de pedidos en l\u00ednea a nivel mundial est\u00e1n por encima del 90%, mientras que en M\u00e9xico esta cifra se ubica alrededor de 66%. \u201cHay una brecha por cerrar ah\u00ed y hay que eliminar muchas barreras para que la gente se anime a vender y comprar en l\u00ednea\u201d, resalt\u00f3.<\/p>\n

C\u00f3mo hacer que mi negocio destaque durante el Buen Fin<\/p>\n

De acuerdo con datos de Tiendanube, alrededor del 51% de las pymes que utilizan sus servicios digitales van a participar durante esta campa\u00f1a por medio de e-commerce de forma directa, mientras que otro 21% lo har\u00e1 de manera indirecta.<\/p>\n

Ante el hecho de que es un periodo donde el volumen de transacciones se llega a triplicar, Aponte puntualiz\u00f3 que los negocios deben cumplir con varios elementos para destacar en este periodo. El primero es garantizar un cat\u00e1logo rico en contenido, con fichas t\u00e9cnicas completas y que cumpla con las expectativas de los usuarios.<\/p>\n

El segundo es prestar el mejor servicio posible a trav\u00e9s de herramientas que mejoran el aspecto log\u00edstico, as\u00ed como implementar herramientas que potencien el tr\u00e1fico hacia el sitio web del vendedor, ya sea por medio de redes sociales o buscadores.<\/p>\n

Otro elemento es contar con presencia en diversos canales, a fin de que puedan ser escalables y tengan presencia en la mayor cantidad de canales posible. \u201cEs importante que tengan tienda en l\u00ednea, pero tambi\u00e9n que est\u00e9n conectados a marketplaces, a las redes sociales y a canales f\u00edsicos\u201d, mencion\u00f3 Aponte, quien adem\u00e1s resalt\u00f3 que los negocios deben establecer una preparaci\u00f3n eficaz en t\u00e9rminos log\u00edsticos.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tiendanube y Conekta anunciaron una alianza para mejorar la v\u00eda digital de las pymes en el pa\u00eds durante este periodo en el que se incrementa el volumen de transacciones.<\/p>\n","protected":false},"author":10,"featured_media":12524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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