{"id":12583,"date":"2021-10-22T10:00:26","date_gmt":"2021-10-22T15:00:26","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=12583"},"modified":"2021-10-20T21:42:49","modified_gmt":"2021-10-21T02:42:49","slug":"netflix-cambiara-su-sistema-de-medicion-de-audiencias-promete-transparencia","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/netflix-cambiara-su-sistema-de-medicion-de-audiencias-promete-transparencia\/","title":{"rendered":"Netflix cambiar\u00e1 su sistema de medici\u00f3n de audiencias; promete transparencia"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/cdn.forbes.com.mx\/2021\/07\/Depositphotos_181362488_xl-2015-scaled-e1634758988756-640x360.jpg\" width=\"640\" height=\"360\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn.forbes.com.mx\/2021\/07\/Depositphotos_181362488_xl-2015-scaled-e1634758988756-640x360.jpg\" width=\"640\" height=\"360\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>Netflix cambiar\u00e1 el sistema que utiliza para medir sus audiencias a partir de finales de este a\u00f1o, cuando comenzar\u00e1 a tener en cuenta el n\u00famero de horas que los espectadores ven alguno de sus contenidos en lugar de contabilizar \u00fanicamente los dos primeros minutos.<\/p>\n<p>El m\u00e9todo que la compa\u00f1\u00eda utilizaba hasta ahora era muy controvertido: basta con que un abonado vea un contenido concreto durante dos minutos para que se considere como espectador, aunque inmediatamente pause la reproducci\u00f3n y jam\u00e1s la contin\u00fae.<\/p>\n<p>\u201cPasaremos a informar sobre las horas que se han visto nuestros t\u00edtulos en lugar de la cantidad de cuentas que eligen verlos\u201d, indic\u00f3 la empresa durante su presentaci\u00f3n de resultados financieros.<\/p>\n<p>Netflix lleva con absoluto secretismo todo lo referente a sus audiencias, que no est\u00e1n auditadas por una empresa externa como acostumbran desde hace a\u00f1os las cadenas de televisi\u00f3n tradicionales.<\/p>\n<p>Por ejemplo, seg\u00fan el sistema actual, \u201cEl Juego del Calamar\u201d es el mejor estreno de la historia al sumar 142 millones de espectadores en sus primeros 28 d\u00edas de emisi\u00f3n.<\/p>\n<p>Sin embargo, ante estos datos es recomendable andar con pies de plomo, pues s\u00f3lo reflejan las cuentas que reprodujeron dos minutos de la serie y no desglosan cu\u00e1ntos vieron realmente los nueve episodios de su primera temporada.<\/p>\n<p>La plataforma de streaming ha prometido tambi\u00e9n que a partir ahora informar\u00e1n de sus audiencias \u201cregularmente\u201d, aunque tal compromiso no dej\u00f3 claro si comunicar\u00e1n los datos de todos sus t\u00edtulos o solo los de las producciones m\u00e1s populares (de sus fracasos no hay noticia).<\/p>\n<p>El cambio en la medici\u00f3n de audiencias llega despu\u00e9s de que Netflix haya obtenido uno beneficios de 4,508 mdd entre enero y septiembre de 2021, m\u00e1s del doble de los 2,219 millones registrados durante el mismo per\u00edodo del a\u00f1o pasado.<\/p>\n<p>La empresa con sede en Los Gatos, California, factur\u00f3 durante los nueve primeros meses del a\u00f1o 21,988 mdd, por encima de los 18,351 mdd de los mismos meses del ejercicio anterior.<\/p>\n<p>En su presentaci\u00f3n, Netflix tambi\u00e9n destac\u00f3 la producci\u00f3n espa\u00f1ola \u201cLa Casa de Papel\u201d como ejemplo de contenidos que no est\u00e1n rodados en ingl\u00e9s y pueden funcionar en todas partes gracias a los subt\u00edtulos y el doblaje, como el caso de la surcoreana \u201cEl Juego del Calamar\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix informar\u00e1 sobre las horas vistas de sus t\u00edtulos en lugar de contabilizar solo los primeros dos minutos de reproducci\u00f3n.<\/p>\n","protected":false},"author":10,"featured_media":12585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/cdn.forbes.com.mx\/2021\/07\/Depositphotos_181362488_xl-2015-scaled-e1634758988756-640x360.jpg","fifu_image_alt":"Netflix cambiar\u00e1 su sistema de medici\u00f3n de audiencias; promete transparencia","footnotes":""},"categories":[9],"tags":[],"class_list":["post-12583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-servicios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix cambiar\u00e1 su sistema de medici\u00f3n de audiencias; promete transparencia &#183; Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/netflix-cambiara-su-sistema-de-medicion-de-audiencias-promete-transparencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix cambiar\u00e1 su sistema de medici\u00f3n de audiencias; promete transparencia &#183; Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"Netflix informar\u00e1 sobre las horas vistas de sus t\u00edtulos en lugar de contabilizar solo los primeros dos minutos de reproducci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/backup.primeaction.com\/sp\/netflix-cambiara-su-sistema-de-medicion-de-audiencias-promete-transparencia\/\" \/>\n<meta property=\"og:site_name\" content=\"Prime Action Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-22T15:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.forbes.com.mx\/2021\/07\/Depositphotos_181362488_xl-2015-scaled-e1634758988756-640x360.jpg\" \/>\n<meta name=\"author\" content=\"primeactionmx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdn.forbes.com.mx\/2021\/07\/Depositphotos_181362488_xl-2015-scaled-e1634758988756-640x360.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"primeactionmx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Netflix cambiar\u00e1 su sistema de medici\u00f3n de audiencias; promete transparencia &#183; Prime Action Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/backup.primeaction.com\/sp\/netflix-cambiara-su-sistema-de-medicion-de-audiencias-promete-transparencia\/","og_locale":"es_ES","og_type":"article","og_title":"Netflix cambiar\u00e1 su sistema de medici\u00f3n de audiencias; promete transparencia &#183; Prime Action Consulting","og_description":"Netflix informar\u00e1 sobre las horas vistas de sus t\u00edtulos en lugar de contabilizar solo los primeros dos minutos de reproducci\u00f3n.","og_url":"https:\/\/backup.primeaction.com\/sp\/netflix-cambiara-su-sistema-de-medicion-de-audiencias-promete-transparencia\/","og_site_name":"Prime Action Consulting","article_published_time":"2021-10-22T15:00:26+00:00","og_image":[{"url":"https:\/\/cdn.forbes.com.mx\/2021\/07\/Depositphotos_181362488_xl-2015-scaled-e1634758988756-640x360.jpg","type":"","width":"","height":""}],"author":"primeactionmx","twitter_card":"summary_large_image","twitter_image":"https:\/\/cdn.forbes.com.mx\/2021\/07\/Depositphotos_181362488_xl-2015-scaled-e1634758988756-640x360.jpg","twitter_misc":{"Escrito por":"primeactionmx","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/backup.primeaction.com\/sp\/netflix-cambiara-su-sistema-de-medicion-de-audiencias-promete-transparencia\/#article","isPartOf":{"@id":"https:\/\/backup.primeaction.com\/sp\/netflix-cambiara-su-sistema-de-medicion-de-audiencias-promete-transparencia\/"},"author":{"name":"primeactionmx","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/person\/12b4e201995201db2de1bc5b99533471"},"headline":"Netflix cambiar\u00e1 su sistema de medici\u00f3n de audiencias; promete transparencia","datePublished":"2021-10-22T15:00:26+00:00","mainEntityOfPage":{"@id":"https:\/\/backup.primeaction.com\/sp\/netflix-cambiara-su-sistema-de-medicion-de-audiencias-promete-transparencia\/"},"wordCount":409,"publisher":{"@id":"https:\/\/backup.primeaction.com\/sp\/#organization"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/netflix-cambiara-su-sistema-de-medicion-de-audiencias-promete-transparencia\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.forbes.com.mx\/2021\/07\/Depositphotos_181362488_xl-2015-scaled-e1634758988756-640x360.jpg","articleSection":["Post Servicios"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/backup.primeaction.com\/sp\/netflix-cambiara-su-sistema-de-medicion-de-audiencias-promete-transparencia\/","url":"https:\/\/backup.primeaction.com\/sp\/netflix-cambiara-su-sistema-de-medicion-de-audiencias-promete-transparencia\/","name":"Netflix cambiar\u00e1 su sistema de medici\u00f3n de audiencias; promete transparencia &#183; Prime Action Consulting","isPartOf":{"@id":"https:\/\/backup.primeaction.com\/sp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/backup.primeaction.com\/sp\/netflix-cambiara-su-sistema-de-medicion-de-audiencias-promete-transparencia\/#primaryimage"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/netflix-cambiara-su-sistema-de-medicion-de-audiencias-promete-transparencia\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.forbes.com.mx\/2021\/07\/Depositphotos_181362488_xl-2015-scaled-e1634758988756-640x360.jpg","datePublished":"2021-10-22T15:00:26+00:00","breadcrumb":{"@id":"https:\/\/backup.primeaction.com\/sp\/netflix-cambiara-su-sistema-de-medicion-de-audiencias-promete-transparencia\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/backup.primeaction.com\/sp\/netflix-cambiara-su-sistema-de-medicion-de-audiencias-promete-transparencia\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/backup.primeaction.com\/sp\/netflix-cambiara-su-sistema-de-medicion-de-audiencias-promete-transparencia\/#primaryimage","url":"https:\/\/cdn.forbes.com.mx\/2021\/07\/Depositphotos_181362488_xl-2015-scaled-e1634758988756-640x360.jpg","contentUrl":"https:\/\/cdn.forbes.com.mx\/2021\/07\/Depositphotos_181362488_xl-2015-scaled-e1634758988756-640x360.jpg","caption":"Netflix cambiar\u00e1 su sistema de medici\u00f3n de audiencias; promete transparencia"},{"@type":"BreadcrumbList","@id":"https:\/\/backup.primeaction.com\/sp\/netflix-cambiara-su-sistema-de-medicion-de-audiencias-promete-transparencia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/backup.primeaction.com\/sp\/"},{"@type":"ListItem","position":2,"name":"Netflix cambiar\u00e1 su sistema de medici\u00f3n de audiencias; promete transparencia"}]},{"@type":"WebSite","@id":"https:\/\/backup.primeaction.com\/sp\/#website","url":"https:\/\/backup.primeaction.com\/sp\/","name":"Prime Action Consulting","description":"Consultoria Especializada em Canais","publisher":{"@id":"https:\/\/backup.primeaction.com\/sp\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/backup.primeaction.com\/sp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/backup.primeaction.com\/sp\/#organization","name":"Prime Action Consulting","url":"https:\/\/backup.primeaction.com\/sp\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/logo\/image\/","url":"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/logo-horiz-01-transp-2.png","contentUrl":"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/logo-horiz-01-transp-2.png","width":400,"height":185,"caption":"Prime Action Consulting"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/person\/12b4e201995201db2de1bc5b99533471","name":"primeactionmx","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","caption":"primeactionmx"},"url":"https:\/\/backup.primeaction.com\/sp\/author\/primeactionmx\/"}]}},"_links":{"self":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/12583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/comments?post=12583"}],"version-history":[{"count":1,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/12583\/revisions"}],"predecessor-version":[{"id":12584,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/12583\/revisions\/12584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/media\/12585"}],"wp:attachment":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/media?parent=12583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/categories?post=12583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/tags?post=12583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}