{"id":12877,"date":"2021-11-12T10:00:44","date_gmt":"2021-11-12T16:00:44","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=12877"},"modified":"2021-11-10T19:55:08","modified_gmt":"2021-11-11T01:55:08","slug":"meta-analiza-abrir-tiendas-fisicas-para-impulsar-metaverso-nyt","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/meta-analiza-abrir-tiendas-fisicas-para-impulsar-metaverso-nyt\/","title":{"rendered":"Meta analiza abrir tiendas f\u00edsicas para impulsar metaverso: NYT"},"content":{"rendered":"

Meta sabe que para tener una participaci\u00f3n relevante en el metaverso primero debe cubrir el mundo f\u00edsico. Es por ello que est\u00e1 planeando la apertura de sus tiendas minoristas para exhibir los dispositivos de realidad virtual que le permitir\u00edan a los usuarios convivir en el metaverso.<\/p>\n

De acuerdo con un informe de The New York Times, las tiendas no tienen una fecha de apertura programada, pero su objetivo ser\u00eda generar \u201ccuriosidad y cercan\u00eda\u201d por sus productos, como los cascos de RV, los cuales han sido rebautizados como Meta Quest para mostrar una visi\u00f3n del metaverso antes de adquirirlos.<\/p>\n

Asimismo, en estas tiendas tambi\u00e9n se mostrar\u00edan otros dispositivos de videoconferencias llamados Meta Portal, los cuales incluso ya se han vendido en otro tipo de tiendas minoristas como Best Buy.<\/p>\n

El informe tambi\u00e9n indica que la primera tienda de la compa\u00f1\u00eda estar\u00eda ubicada en Burlingame, California, donde cuenta con una oficina para Reality Labs; sin embargo, el NYT detalla que los planes minoristas de la empresa podr\u00edan descartarse.<\/p>\n

La informaci\u00f3n se dio a conocer unas semanas despu\u00e9s de que Mark Zuckerberg, CEO de la empresa, anunciara el cambio de nombre para mostrar que su enfoque va m\u00e1s all\u00e1 de las redes sociales y representa una nueva era para internet, donde la gente pueda encontrar nuevas formas de interactuar.<\/p>\n

\u201cPuedes tener un avatar m\u00e1s serio para trabajar, uno m\u00e1s creativo para las interacciones sociales o uno fant\u00e1stico para cuando quieras estar jugando videojuegos. El acercamiento que tenemos hacia el metaverso se trata de hacerlo m\u00e1s social\u201d, precis\u00f3 Zuckerberg durante el Facebook Connect en que cambiaron de nombre.<\/p>\n

Tiendas presenciales para negocios virtuales<\/p>\n

El modelo de contar con tiendas f\u00edsicas para las tecnol\u00f3gicas puede ser complejo. Existen ejemplos exitosos, como el de Apple, empresa que ha logrado generar un imperio f\u00edsico desde 2001, a\u00f1o en que abri\u00f3 sus primeras tiendas en Virginia y California.<\/p>\n

A pesar de que algunos analistas predijeron el fracaso de la tienda, la empresa ha gozado de un lucrativo negocio despu\u00e9s de 20 a\u00f1os que le ha permitido generar un imperio minorista f\u00edsico de unos 500 establecimientos.<\/p>\n

De acuerdo con datos de Statista, en Estados Unidos hay 271 tiendas de Apple, su mercado m\u00e1s grande, seguido de China donde hay 50 tiendas y del Reino Unido donde hay 38 tiendas. Canad\u00e1 y Australia tienen 28 y 22 tiendas respectivamente, mientras que en Francia hay 20 y en Italia 16. Alemania tiene 15 tiendas y Espa\u00f1a 11, y las 40 restantes se encuentran en distintos pa\u00edses.<\/p>\n

Ese exitoso concepto ha sido replicado por varios competidores, como Samsung, Xiaomi, Huawei o incluso Google, la cual abri\u00f3 su primera tienda en junio de este a\u00f1o en Nueva York para mostrar sus tel\u00e9fonos Pixel, los dispositivos Nest y Fitbit, as\u00ed como sus Chromebooks, un movimiento que muestra la apuesta por su negocio de hardware.<\/p>\n

No obstante, otras tecnol\u00f3gicas, como Microsoft, no lograron mantener el concepto. Esto gener\u00f3 que cerrara de forma permanente sus 83 tiendas minoristas a mediados del 2020, pues consideraron que sus ventas en l\u00ednea hab\u00edan demostrado tener m\u00e1s \u00e9xito que atender a los clientes en una ubicaci\u00f3n f\u00edsica.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tras el cambio de nombre, la empresa de Zuckerberg buscar\u00eda tener un espacio f\u00edsico para mostrar su hardware enfocado en las nuevas experiencias del metaverso.<\/p>\n","protected":false},"author":10,"featured_media":12879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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