{"id":12919,"date":"2021-11-17T10:00:29","date_gmt":"2021-11-17T16:00:29","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=12919"},"modified":"2021-11-15T21:38:48","modified_gmt":"2021-11-16T03:38:48","slug":"escalan-ciberataques-de-suplantacion-de-identidad-de-grandes-marcas-alertan-expertos","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/escalan-ciberataques-de-suplantacion-de-identidad-de-grandes-marcas-alertan-expertos\/","title":{"rendered":"Escalan ciberataques de suplantaci\u00f3n de identidad de grandes marcas, alertan expertos"},"content":{"rendered":"

La tendencia de lanzar ciberataques para la suplantaci\u00f3n de identidad de grandes marcas va al alza, estos se presentan en mayor volumen en redes sociales, en plataformas de terceros y sitios web afectando la reputaci\u00f3n de las empresas, pues tiene un efecto de defraude de cara a los usuarios finales, de acuerdo con especialistas.<\/p>\n

Juan Carlos Campuzano, director del Centro de Atenci\u00f3n a Incidentes Cibern\u00e9ticos de Mnemo, se\u00f1al\u00f3 que uno de los sectores m\u00e1s afectados es el automotriz, justo porque su enfoque es la venta de veh\u00edculos, pero tambi\u00e9n otros giros que se enmarcan en las principales marcas se ven asediadas por la suplantaci\u00f3n de identidad.<\/p>\n

\u201cDir\u00eda que las principales 500 marcas presentes en M\u00e9xico, son muchas de las que est\u00e1n en estos escenarios de suplantaci\u00f3n de identidad, precisamente por la cercan\u00eda que tienen las marcas con el usuario final\u201d, detall\u00f3.<\/p>\n

En ese sentido, Mnemo llega a hacer de 40 hasta 500 gestiones mensuales de baja de sitios de internet por suplantaciones de identidad o de abuso de marca, esto depende del tama\u00f1o de la marca.<\/p>\n

Para Campuzano todo parte de una falta de pol\u00edtica interna de limitar el uso de las im\u00e1genes de las organizaciones, \u201ccuando no existe esa pol\u00edtica por desgracia pues cualquier empleado o incluso un extern\u00f3 puede hacer uso de los logotipos, de publicar productos\u201d.<\/p>\n

Resalt\u00f3 casos como los sitios web de phishing, donde suplantan la identidad y va ligado con obtenci\u00f3n de credenciales y en redes sociales se va m\u00e1s por el lado del uso de logotipos o mensajes fraudulentos que no est\u00e1n autorizados por las organizaciones.<\/p>\n

Por su parte, Gilberto Vicente, responsable de Seguridad, Cumplimiento e Identidad de Microsoft M\u00e9xico, coment\u00f3 que el robo de identidad es el problema n\u00famero uno que enfrentan las organizaciones y los individuos en estos tiempos y a partir de esta suplantaci\u00f3n surgen otra serie de de amenazas y de ataques.<\/p>\n

\u201cEse es un tema que nos afecta como pa\u00eds, (\u2026) nuestro \u00faltimo reporte de defensa digital que fue lanzado por por Microsoft hace algunas algunos d\u00edas, tenemos datos de que detr\u00e1s de 7 de cada 10 ataques tienen como origen el robo de identidad\u201d, indic\u00f3.<\/p>\n

Microsoft adem\u00e1s de destacar el problema del robo de identidad, recientemente ha detectado un incremento genuino en los ataques dirigidos a la cadena de suministro que gu\u00eda a las redes industriales, las cuales en el pasado de alguna manera estaban desconectadas del mundo de las TI, pero que hoy aprovechando factores como la la movilidad y lo que representa la conectividad hacia internet ha llevado a que el grado de exposici\u00f3n de dichos ambientes sea un blanco atractivo para los ciberdelincuentes que buscan en el robo de propiedad intelectual o la extorsi\u00f3n digital, a\u00f1adi\u00f3.<\/p>\n

Ante esto, ambos expertos dijeron a Forbes M\u00e9xico que lo recomendable es poner mucha atenci\u00f3n con pr\u00e1cticas de higiene digital, as\u00ed como en una educaci\u00f3n al usuario y a las organizaciones, pues esto va a marcar la diferencia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Expertos en seguridad indican que el robo de identidad es el problema n\u00famero uno, en M\u00e9xico 7 de cada 10 ciberataques tienen este fin.<\/p>\n","protected":false},"author":10,"featured_media":12921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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