{"id":12988,"date":"2021-11-22T09:00:44","date_gmt":"2021-11-22T15:00:44","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=12988"},"modified":"2021-11-18T19:52:35","modified_gmt":"2021-11-19T01:52:35","slug":"heineken-impulsa-y-premia-a-emprendedores-enfocados-en-el-campo-mexicano","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/heineken-impulsa-y-premia-a-emprendedores-enfocados-en-el-campo-mexicano\/","title":{"rendered":"Heineken impulsa y premia a emprendedores enfocados en el campo mexicano"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.eleconomista.com.mx\/__export\/1574821115284\/sites\/eleconomista\/img\/2019\/11\/26\/agro.jpg_409293282.jpg\" width=\"1120\" height=\"742\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.eleconomista.com.mx\/__export\/1574821115284\/sites\/eleconomista\/img\/2019\/11\/26\/agro.jpg_409293282.jpg\" width=\"1120\" height=\"742\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>Manteniendo su compromiso con el apoyo a las grandes ideas o emprendimientos innovadores relacionados con la agricultura sustentable, Heineken M\u00e9xico e INCmty, la plataforma de emprendimiento del Tecnol\u00f3gico de Monterrey, dieron a conocer a los ganadores del Heineken Green Challenge 2021.<\/p>\n<p>La cuarta edici\u00f3n del concurso se hizo de manera virtual y en ella participaron m\u00e1s de 300 universidades con el objetivo de impulsar al sector agroalimentario a trav\u00e9s de la implementaci\u00f3n de tecnolog\u00edas innovadoras; la promoci\u00f3n del comercio justo; la aplicaci\u00f3n de t\u00e9cnicas para la conservaci\u00f3n, sanidad y nutrici\u00f3n del suelo; as\u00ed como el manejo de energ\u00eda autosustentable para mitigar los efectos del cambio clim\u00e1tico.<\/p>\n<p>Cabe destacar que los tres primeros lugares del Heineken Green Challenge fueron seleccionados de entre 748 proyectos que se postularon en la convocatoria. Los cinco estados que tuvieron mayor participaci\u00f3n en esta edici\u00f3n fueron Ciudad de M\u00e9xico, Nuevo Le\u00f3n, Puebla, Jalisco y Estado de M\u00e9xico. El 40% de los participantes fueron emprendedores de tiempo completo, 29% emprendedores de tiempo parcial y 25% estudiantes. Por etapa de desarrollo del proyecto, el 31% fue a nivel prototipo, 31% a nivel idea, 21% productos con ventas y 17% productos con validaci\u00f3n.<\/p>\n<p>El primer lugar lo obtuvo Margarita Esper\u00f3n, del estado de Chihuahua, por su iniciativa Ambient, cuyo objetivo es desarrollar, fabricar y comercializar tecnolog\u00edas para regenerar la fertilidad de los suelos a trav\u00e9s de la transformaci\u00f3n de residuos org\u00e1nicos. El segundo lugar fue entregado a Andr\u00e9s Chapa de la Garza de Nuevo Le\u00f3n, con el proyecto Tierra Prieta, y el tercer sitio fue para Heriberto Padilla de Michoac\u00e1n, con la iniciativa Agriicola. Los ganadores recibir\u00e1n 500,000, 200,000 y 100,000 pesos, respectivamente; adem\u00e1s, ser\u00e1n parte de un programa de aceleraci\u00f3n que otorga INCmty.<\/p>\n<p>\u201cDurante este a\u00f1o, en Heineken M\u00e9xico hemos respondido favorablemente a los desaf\u00edos del mundo actual y que nos han hecho m\u00e1s fuertes como personas y como compa\u00f1\u00eda, tales como la pandemia global por Covid-19, frente a la cual actuamos de manera oportuna y responsable, manteniendo como prioridad la salud e integridad de nuestro equipo y de las comunidades en las que tenemos presencia. Reiteramos nuestra capacidad de resiliencia, apoyo y responsabilidad, teniendo claro que juntos podemos transformar los desaf\u00edos en oportunidades\u201d, coment\u00f3 M\u00f3nica Bichara, VP de Asuntos Corporativos y Legal de Heineken M\u00e9xico.<\/p>\n<p>Finalmente, la cervecera destac\u00f3 que para 2022 continuar\u00e1 con su estrategia global de sustentabilidad llamada \u201cBrindar un Mundo Mejor\u201d, que tiene como uno de sus aspectos fundamentales el pilar ambiental, mismo que integra el compromiso de fomentar un campo sustentable; asimismo, se establecieron metas ambiciosas al 2025 y 2030, como la reducci\u00f3n de CO2, ahorro de agua y apoyo a las comunidades, en l\u00ednea con los Objetivos de Desarrollo Sostenible (ODS) de las Naciones Unidas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los tres primeros lugares del Heineken Green Challenge fueron seleccionados de entre 748 proyectos que se postularon en la convocatoria.<\/p>\n","protected":false},"author":10,"featured_media":12990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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