{"id":13137,"date":"2021-12-01T10:00:18","date_gmt":"2021-12-01T16:00:18","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=13137"},"modified":"2021-11-30T13:41:32","modified_gmt":"2021-11-30T19:41:32","slug":"lectores-de-ebooks-se-triplican-en-mexico-2-de-cada-8-lectores-ya-prefieren-libros-digitales","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/lectores-de-ebooks-se-triplican-en-mexico-2-de-cada-8-lectores-ya-prefieren-libros-digitales\/","title":{"rendered":"Lectores de ebooks se triplican en M\u00e9xico, 2 de cada 8 lectores ya prefieren libros digitales"},"content":{"rendered":"

Aunque los libros f\u00edsicos siguen siendo el formato favorito de los mexicanos, los ebooks han ganado terreno entre los lectores en el \u00faltimo lustro y pr\u00e1cticamente se han triplicado, ya que en 2016 representaban solo el 7.3%, pero para el cierre de este a\u00f1o se espera que lleguen a 21.5%.<\/p>\n

De acuerdo con datos de la C\u00e1mara Nacional de la Industria Editorial Mexicana (Caniem), en 2021 la poblaci\u00f3n lectora mayor de 18 a\u00f1os en M\u00e9xico aument\u00f3 un 2% respecto a 2020, pasando de 41.1% a 43%, registrando un crecimiento por primera vez en 5 a\u00f1os.<\/p>\n

Sin bien, la mayor\u00eda de los lectores mexicanos siguen prefiriendo los libros f\u00edsicos, al representar el 72.9%, los ebooks han ganando terreno poco a poco.<\/p>\n

Y es que la poblaci\u00f3n que lee libros en formato digital tuvo un gran salto en los \u00faltimos 12 meses, al pasar de 12.3% en 2020 a 21.5% en 2021, mientras que quienes utilizan ambos formatos representan el 5.6%.<\/p>\n

Sin embargo, en el \u00faltimo lustro el porcentaje que prefiere ebooks casi se ha triplicado ya que en 2016 solo representaba el 7.3%; mientras que en 2017 subi\u00f3 a 10.1%; en 2018, a 10.7%; y en 2019, el 12%.<\/p>\n

A la par, su participaci\u00f3n dentro del total de las ventas tambi\u00e9n ha ido en aumento, ya que hace 5 a\u00f1os solo era el 1.6% de la facturaci\u00f3n total; mientras que el a\u00f1o pasado represent\u00f3 ya el 4%.<\/p>\n

Y es que tan solo en 2020, la venta de ediciones digitales logr\u00f3 una facturaci\u00f3n de 368 millones de pesos corrientes, de los cuales 93 millones correspondieron a novedades y 275 millones que son a fondo editorial.<\/p>\n

Adem\u00e1s, luego golpe de la pandemia el a\u00f1o pasado, la recuperaci\u00f3n econ\u00f3mica este a\u00f1o tambi\u00e9n ha alcanzado a la industria editorial en M\u00e9xico, quien espera que la facturaci\u00f3n por la venta de libros crezca 35% en 2021.<\/p>\n

Seg\u00fan las proyecciones de la Caniem, para este a\u00f1o esperan que las ventas de libros tanto f\u00edsicos como digitales alcancen los 11,999 millones de pesos, por encima de los 8,837 millones de pesos registrados en 2020.<\/p>\n

El organismo explic\u00f3 que este incremento se debe al rebote ocasionado por la suspensi\u00f3n de actividades durante el a\u00f1o pasado y a la reapertura del sector en marzo de 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"

La Caniem espera que la facturaci\u00f3n por la venta de libros f\u00edsicos y digitales crezca 35% en 2021, a 11,999 mdp.<\/p>\n","protected":false},"author":10,"featured_media":13139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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