{"id":13206,"date":"2021-12-07T09:00:57","date_gmt":"2021-12-07T15:00:57","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=13206"},"modified":"2021-12-04T23:32:28","modified_gmt":"2021-12-05T05:32:28","slug":"ecosia-el-motor-de-busqueda-que-siembra-arboles","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/ecosia-el-motor-de-busqueda-que-siembra-arboles\/","title":{"rendered":"Ecosia, el motor de b\u00fasqueda que siembra \u00e1rboles"},"content":{"rendered":"

Uno de los accesos m\u00e1s comunes a internet es a trav\u00e9s de un navegador como Chrome, Safari o Firefox desde un dispositivo conectado a la red para luego hacer una b\u00fasqueda o teclear una direcci\u00f3n particular. La selecci\u00f3n del navegador depende de las preferencias de cada persona y del aparato que est\u00e9 usando, pero de entre todas las opciones existe una que tiene una vocaci\u00f3n ecol\u00f3gica: Ecosia.<\/p>\n

\u00bfQu\u00e9 es Ecosia?<\/p>\n

Escocia es un motor de b\u00fasqueda en internet, tambi\u00e9n conocido como explorador de internet. Al igual que sus competidores genera ingresos vendiendo parte de sus espacios a anunciantes. Las ganancias que obtiene son utilizadas para sembrar \u00e1rboles en diferentes partes del mundo.<\/p>\n

Otra caracter\u00edstica que lo distingue es que no guarda datos de navegaci\u00f3n de sus usuarios (cach\u00e9, historial de navegaci\u00f3n). Es decir, la navegaci\u00f3n es privada y Ecosia no tiene informaci\u00f3n sobre los sitios que visit\u00f3 una persona y por lo tanto no venden dichos datos a los anunciantes para perfilar al target. Todo lo que una persona hace en Ecosia se encuentra encriptado.<\/p>\n

Cualquiera que utilice internet puede colaborar con la causa. Basta que agregue la extensi\u00f3n de Ecosia a Google Chrome a la barra de herramientas o seleccione a Ecosia como su buscador predeterminado. Adem\u00e1s, en cada b\u00fasqueda es posible ver el recuento de las consultas que ha realizado y cu\u00e1ntas faltan para sembrar un \u00e1rbol.<\/p>\n

Surgimiento de Ecosia<\/p>\n

Ecosia se define como un negocio social, cuya funci\u00f3n es colaborar en tener un mejor planeta. Lo hacen a trav\u00e9s de sembrar \u00e1rboles, dando trabajo a personas de comunidades marginadas. A la fecha llevan sembrados aproximadamente 140 millones.<\/p>\n

En 2009 en Alemania, surgi\u00f3 el sitio Ecosia.org la idea fue de Christian Kroll despu\u00e9s de haber viajado internacionalmente y conocer el grave problema de la deforestaci\u00f3n en materia ecol\u00f3gica, social y econ\u00f3mica. Entre 2009 y 2011 Ecosia gan\u00f3 varios reconocimientos, entre ellos debido al r\u00e1pido crecimiento que tuvo en Europa.<\/p>\n

Labor alrededor del mundo<\/p>\n

De acuerdo a la informaci\u00f3n publicada por Ecosia, trabajan con organizaciones locales, en m\u00e1s de 30 naciones; entre ellas: Brasil, Indonesia, Etiop\u00eda, Espa\u00f1a y Burkina Faso. En cada zona, cultivan aproximadamente 500 especies de \u00e1rboles, propios de cada regi\u00f3n, apoy\u00e1ndose en las comunidades para empoderarlas.<\/p>\n

Con el fin de ser congruentes, las oficinas de Ecosia en Berl\u00edn utilizan energ\u00eda el\u00e9ctrica generada por p\u00e1neles solares.<\/p>\n

El equipo de Ecosia<\/p>\n

La gente que trabaja para Ecosia es multicultural, algunos laboran en Alemania y otros fuera de ella; provienen de pa\u00edses tan diversos como Polonia, Bulgaria o M\u00e9xico. Justamente Tania Mercado es la mexicana encargada del \u00e1rea de Recursos Humanos.<\/p>\n

A pesar de ser una empresa alemana, el idioma en el que se comunica el equipo es ingl\u00e9s y como parte de sus prestaciones, tienen clases de alem\u00e1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Con el navegador de Ecosia en cada b\u00fasqueda las personas colaboran a reforestar el planeta.<\/p>\n","protected":false},"author":10,"featured_media":13208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/www.eleconomista.com.mx\/__export\/1638632359256\/sites\/eleconomista\/img\/2021\/12\/02\/ecosia_navegador_nayelly_tenorio_ilustracion.png_990121245.png","fifu_image_alt":"Ecosia, el motor de b\u00fasqueda que siembra \u00e1rboles","footnotes":""},"categories":[6],"tags":[],"class_list":["post-13206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-agronegocios"],"yoast_head":"\nEcosia, el motor de b\u00fasqueda que siembra \u00e1rboles · Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/ecosia-el-motor-de-busqueda-que-siembra-arboles\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecosia, el motor de b\u00fasqueda que siembra \u00e1rboles · Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"Con el navegador de Ecosia en cada b\u00fasqueda las personas colaboran a reforestar el planeta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/backup.primeaction.com\/sp\/ecosia-el-motor-de-busqueda-que-siembra-arboles\/\" \/>\n<meta property=\"og:site_name\" content=\"Prime Action Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-07T15:00:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eleconomista.com.mx\/__export\/1638632359256\/sites\/eleconomista\/img\/2021\/12\/02\/ecosia_navegador_nayelly_tenorio_ilustracion.png_990121245.png\" \/>\n<meta name=\"author\" content=\"primeactionmx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.eleconomista.com.mx\/__export\/1638632359256\/sites\/eleconomista\/img\/2021\/12\/02\/ecosia_navegador_nayelly_tenorio_ilustracion.png_990121245.png\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"primeactionmx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ecosia, el motor de b\u00fasqueda que siembra \u00e1rboles · Prime Action Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/backup.primeaction.com\/sp\/ecosia-el-motor-de-busqueda-que-siembra-arboles\/","og_locale":"es_ES","og_type":"article","og_title":"Ecosia, el motor de b\u00fasqueda que siembra \u00e1rboles · Prime Action Consulting","og_description":"Con el navegador de Ecosia en cada b\u00fasqueda las personas colaboran a reforestar el planeta.","og_url":"https:\/\/backup.primeaction.com\/sp\/ecosia-el-motor-de-busqueda-que-siembra-arboles\/","og_site_name":"Prime Action Consulting","article_published_time":"2021-12-07T15:00:57+00:00","og_image":[{"url":"https:\/\/www.eleconomista.com.mx\/__export\/1638632359256\/sites\/eleconomista\/img\/2021\/12\/02\/ecosia_navegador_nayelly_tenorio_ilustracion.png_990121245.png","type":"","width":"","height":""}],"author":"primeactionmx","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.eleconomista.com.mx\/__export\/1638632359256\/sites\/eleconomista\/img\/2021\/12\/02\/ecosia_navegador_nayelly_tenorio_ilustracion.png_990121245.png","twitter_misc":{"Escrito por":"primeactionmx","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/backup.primeaction.com\/sp\/ecosia-el-motor-de-busqueda-que-siembra-arboles\/#article","isPartOf":{"@id":"https:\/\/backup.primeaction.com\/sp\/ecosia-el-motor-de-busqueda-que-siembra-arboles\/"},"author":{"name":"primeactionmx","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/person\/12b4e201995201db2de1bc5b99533471"},"headline":"Ecosia, el motor de b\u00fasqueda que siembra \u00e1rboles","datePublished":"2021-12-07T15:00:57+00:00","mainEntityOfPage":{"@id":"https:\/\/backup.primeaction.com\/sp\/ecosia-el-motor-de-busqueda-que-siembra-arboles\/"},"wordCount":503,"publisher":{"@id":"https:\/\/backup.primeaction.com\/sp\/#organization"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/ecosia-el-motor-de-busqueda-que-siembra-arboles\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eleconomista.com.mx\/__export\/1638632359256\/sites\/eleconomista\/img\/2021\/12\/02\/ecosia_navegador_nayelly_tenorio_ilustracion.png_990121245.png","articleSection":["Post Agronegocios"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/backup.primeaction.com\/sp\/ecosia-el-motor-de-busqueda-que-siembra-arboles\/","url":"https:\/\/backup.primeaction.com\/sp\/ecosia-el-motor-de-busqueda-que-siembra-arboles\/","name":"Ecosia, el motor de b\u00fasqueda que siembra \u00e1rboles · Prime Action Consulting","isPartOf":{"@id":"https:\/\/backup.primeaction.com\/sp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/backup.primeaction.com\/sp\/ecosia-el-motor-de-busqueda-que-siembra-arboles\/#primaryimage"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/ecosia-el-motor-de-busqueda-que-siembra-arboles\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eleconomista.com.mx\/__export\/1638632359256\/sites\/eleconomista\/img\/2021\/12\/02\/ecosia_navegador_nayelly_tenorio_ilustracion.png_990121245.png","datePublished":"2021-12-07T15:00:57+00:00","breadcrumb":{"@id":"https:\/\/backup.primeaction.com\/sp\/ecosia-el-motor-de-busqueda-que-siembra-arboles\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/backup.primeaction.com\/sp\/ecosia-el-motor-de-busqueda-que-siembra-arboles\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/backup.primeaction.com\/sp\/ecosia-el-motor-de-busqueda-que-siembra-arboles\/#primaryimage","url":"https:\/\/www.eleconomista.com.mx\/__export\/1638632359256\/sites\/eleconomista\/img\/2021\/12\/02\/ecosia_navegador_nayelly_tenorio_ilustracion.png_990121245.png","contentUrl":"https:\/\/www.eleconomista.com.mx\/__export\/1638632359256\/sites\/eleconomista\/img\/2021\/12\/02\/ecosia_navegador_nayelly_tenorio_ilustracion.png_990121245.png","caption":"Ecosia, el motor de b\u00fasqueda que siembra \u00e1rboles"},{"@type":"BreadcrumbList","@id":"https:\/\/backup.primeaction.com\/sp\/ecosia-el-motor-de-busqueda-que-siembra-arboles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/backup.primeaction.com\/sp\/"},{"@type":"ListItem","position":2,"name":"Ecosia, el motor de b\u00fasqueda que siembra \u00e1rboles"}]},{"@type":"WebSite","@id":"https:\/\/backup.primeaction.com\/sp\/#website","url":"https:\/\/backup.primeaction.com\/sp\/","name":"Prime Action Consulting","description":"Consultoria Especializada em Canais","publisher":{"@id":"https:\/\/backup.primeaction.com\/sp\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/backup.primeaction.com\/sp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/backup.primeaction.com\/sp\/#organization","name":"Prime Action Consulting","url":"https:\/\/backup.primeaction.com\/sp\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/logo\/image\/","url":"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/logo-horiz-01-transp-2.png","contentUrl":"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/logo-horiz-01-transp-2.png","width":400,"height":185,"caption":"Prime Action Consulting"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/person\/12b4e201995201db2de1bc5b99533471","name":"primeactionmx","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","caption":"primeactionmx"},"url":"https:\/\/backup.primeaction.com\/sp\/author\/primeactionmx\/"}]}},"_links":{"self":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/13206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/comments?post=13206"}],"version-history":[{"count":1,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/13206\/revisions"}],"predecessor-version":[{"id":13207,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/13206\/revisions\/13207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/media\/13208"}],"wp:attachment":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/media?parent=13206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/categories?post=13206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/tags?post=13206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}