{"id":13416,"date":"2022-01-05T09:00:25","date_gmt":"2022-01-05T15:00:25","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=13416"},"modified":"2022-01-03T16:41:39","modified_gmt":"2022-01-03T22:41:39","slug":"transforman-el-ecosistema-del-campo-mexicano-a-traves-de-la-iniciativa-pequeno-productor","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/transforman-el-ecosistema-del-campo-mexicano-a-traves-de-la-iniciativa-pequeno-productor\/","title":{"rendered":"Transforman el ecosistema del campo mexicano a trav\u00e9s de la iniciativa Peque\u00f1o Productor"},"content":{"rendered":"

Manteniendo una visi\u00f3n integral del ecosistema, con procesos end-to-end, la fundaci\u00f3n Walmart de M\u00e9xico recientemente cumpli\u00f3 10 a\u00f1os con una de sus iniciativas insignia, Peque\u00f1o Productor, a trav\u00e9s del cual ha logrado transformar el ecosistema del campo mexicano para los peque\u00f1os productores, eliminar las barreras de entrada y proporcionar acceso directo a mercados modernos con recursos como la informaci\u00f3n, conectividad, capacitaci\u00f3n e infraestructura, adem\u00e1s de cambiar paradigmas en las empresas para convertirse en facilitadoras que abran sus canales comerciales, integren a peque\u00f1os productores agr\u00edcolas y los impulsen a crecer.<\/p>\n

\u201cEl programa ha superado estos desaf\u00edos y se ha medido el impacto del programa teniendo muy buenos resultados. Se construy\u00f3 y prob\u00f3 un modelo de desarrollo de capacidades con enfoque en las necesidades del mercado y de transformaci\u00f3n en las empresas para facilitar el acceso de los peque\u00f1os productores agr\u00edcolas como proveedores\u201d, destac\u00f3 Gisela Noble, Directora de Fundaci\u00f3n Walmart. <\/p>\n

Peque\u00f1o Productor es muestra de un programa sostenible en el tiempo, por medio del cual la empresa ha logrado involucrar recursos monetarios, el piso de ventas, la capacidad de compra y el tiempo y talento de los asociados de todas las \u00e1reas comerciales y de log\u00edstica.<\/p>\n

\u201cDurante 10 a\u00f1os, Fundaci\u00f3n Walmart de M\u00e9xico ha contado una historia de orgullo e inclusi\u00f3n productiva, a trav\u00e9s de su programa Peque\u00f1o Productor\u201d, agreg\u00f3 Gisela Noble.
\nCabe destacar que en esta d\u00e9cada, la iniciativa Peque\u00f1o Productor ha promovido la agricultura inclusiva, proporcionado acceso y generando una conexi\u00f3n del campo mexicano con nuevos mercados comerciales, con la capacitaci\u00f3n de m\u00e1s de 23,500 productores de casi 2,000 comunidades de 18 estados del pa\u00eds con 37 productos en total y se han registrado m\u00e1s de 59,645 toneladas de productos vendidos, equivalente a m\u00e1s de 1,100 millones de pesos para productores en fase de ventas directas.<\/p>\n

Adem\u00e1s, durante 2020 Walmart y Centroam\u00e9rica compr\u00f3 418 millones de pesos anuales a peque\u00f1os productores, mientras que los peque\u00f1os productores alcanzaron 81% de mayores ingresos, en beneficio personal y de sus familias, mientras en generaci\u00f3n de empleos se alcanz\u00f3 un crecimiento de 18% a nivel local.<\/p>\n

\u201cTenemos la fortuna de que a\u00f1o con a\u00f1o hemos logrado incrementar nuestro alcance y, lo m\u00e1s importante, mantener la continuidad con varios de los peque\u00f1os productores. El programa tiene el objetivo de ense\u00f1arles a ser independientes, pero tambi\u00e9n a integrarse de manera activa, convirti\u00e9ndose en un aliado para el fomento de la agricultura en M\u00e9xico\u201d, enfatiz\u00f3 la vocera de la fundaci\u00f3n Walmart.<\/p>\n

Desde el punto de vista de la fundaci\u00f3n, la transformaci\u00f3n del ecosistema solo ser\u00e1 posible si m\u00e1s empresas logran identificar barreras de entrada adaptando las condiciones de compra a las necesidades y limitantes de los peque\u00f1os productores como los d\u00edas de pago. Este a\u00f1o desde la fundaci\u00f3n integraron la alianza de 11 grandes empresas con el objetivo de alcanzar mayor participaci\u00f3n de compras directas de los peque\u00f1os productores y con ello fortalecer su entrada, crecimiento sostenible y la transformaci\u00f3n del ecosistema que inspire a otras empresas a transformarse y sumar hacia este cambio <\/p>\n

\u201cPara el pr\u00f3ximo a\u00f1o nuestro objetivo es seguir incrementando el impacto el programa y continuar brindando a los integrantes de Peque\u00f1o Productor la capacitaci\u00f3n, gu\u00eda y apoyo necesarios para facilitar su integraci\u00f3n desde el cultivo, la cosecha y la postcosecha; adem\u00e1s de procesos log\u00edsticos y administrativos que requieren manejar como productores y agroempresas, proveedoras formales con esquemas ambientales, sociales y de gobierno que cubren los est\u00e1ndares de certificaciones internacionales\u201d, puntualiz\u00f3 Gisela Noble.<\/p>\n

Fundaci\u00f3n Walmart est\u00e1 en fase de prueba del modelo de acceso a conectividad de los peque\u00f1os productores y digitalizaci\u00f3n, as\u00ed como los modelos de integraci\u00f3n de j\u00f3venes, donde ya tienen autorizado el financiamiento por parte de la empresa para un crecimiento en m\u00e1s de 3,000 productores nuevos, identificaci\u00f3n de nuevos productos y regiones para atender las demandas del mercado de las nuevas empresas aliadas compradoras y el crecimiento en ventas proyectado para todos en 2022. <\/p>\n

El programa Peque\u00f1o Productor continuar\u00e1 conectando a los productores del campo mexicano con diferentes mercados comerciales, permitiendo la generaci\u00f3n de una derrama econ\u00f3mica derivada del aumento en la productividad, el ingreso, la generaci\u00f3n de empleo con un enfoque especial en la inclusi\u00f3n de j\u00f3venes y mujeres.<\/p>\n","protected":false},"excerpt":{"rendered":"

El programa cumpli\u00f3 10 a\u00f1os como gu\u00eda y apoyo para facilitar la integraci\u00f3n desde el cultivo, la cosecha y la postcosecha de productos.<\/p>\n","protected":false},"author":10,"featured_media":13418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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