{"id":13434,"date":"2022-01-07T08:00:17","date_gmt":"2022-01-07T14:00:17","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=13434"},"modified":"2022-01-03T18:00:54","modified_gmt":"2022-01-04T00:00:54","slug":"esta-automotriz-francesa-quiere-abarcar-el-5-del-mercado-entrando-a-nuevos-segmentos","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/esta-automotriz-francesa-quiere-abarcar-el-5-del-mercado-entrando-a-nuevos-segmentos\/","title":{"rendered":"Esta automotriz francesa quiere abarcar el 5% del mercado entrando a nuevos segmentos"},"content":{"rendered":"

El fabricante franc\u00e9s de autos Renault, que actualmente cuenta con un 3% de participaci\u00f3n en el mercado mexicano, quiere llegar al 5% en los pr\u00f3ximos a\u00f1os cubriendo nuevos segmentos y abasteciendo la oferta actual.<\/p>\n

\u201cEstamos buscando y construyendo los elementos que permitan que la marca se posicione al rededor de un 5% de participaci\u00f3n en los pr\u00f3ximos a\u00f1os, complementando propuestas adicionales de productos que permitan cubrir segmentos en los que hoy no estamos\u201d, declar\u00f3 Magdalena L\u00f3pez, CEO de Renault M\u00e9xico en entrevista para Forbes M\u00e9xico.<\/p>\n

La marca de autos no ha incursionado en segmentos como los sedanes, el cual, representa m\u00e1s de 40% de cuota del mercado mexicano, sin embargo, L\u00f3pez reiter\u00f3 que una vez abastecida la demanda de 5,000 modelos que se ha pausado por la crisis de semiconductores, la presencia de la marca continuar\u00e1 al alza.<\/p>\n

\u201cSi extrapolamos la participaci\u00f3n de mercado que es 3% y lo analiz\u00e1ramos solo en los segmentos en los que participamos, la presencia de la marca es alrededor de un 8% y esto significa que hay segmentos en los que no estamos, por ejemplo, en parte de sedanes que ha ido a la baja y es parte de la estrategia de la marca, as\u00ed lo hemos decidido. La marca ha decidido concentrarse en SUVs el\u00e9ctricos y veh\u00edculos comerciales. Pero sedanes todav\u00eda representa un 43% del mercado y no estar ah\u00ed te penaliza mucho, sin embargo, la lectura es que en donde s\u00ed estamos nuestra participaci\u00f3n es superior\u201d, agreg\u00f3 L\u00f3pez.<\/p>\n

En 2018, Renault registr\u00f3 una participaci\u00f3n de 2% en el pa\u00eds; en 2019 creci\u00f3 a 2.5%; en 2020 (a pesar de la ca\u00edda de la industria automotriz) oscil\u00f3 en 2.69% y en 2021 registraron un cierre de 3%.<\/p>\n

\u201cEl crecimiento tiene varias palancas y sin duda tiene que ver el producto, entre 2018 y 2021 hemos tenido dos lanzamientos muy fuertes que han llegado a complementar la oferta del producto, uno de ellos fue en 2018, con la pick up Oroch que en unos meses se ha apoderado del segmento y ah\u00ed nos ha pegado la escasez de semiconductores porque todo lo que llega ya est\u00e1 vendido. Adem\u00e1s de KWID que lleg\u00f3 en 2019 a ofrecer una gran propuesta de valor\u201d, detall\u00f3.<\/p>\n

En cuanto a la electrificaci\u00f3n de la industria automotriz, en donde marcas como BMW, Volkswagen, Ford, General Motors y otros han anunciado fuertes inversiones, la directiva de Renault reiter\u00f3 que es indispensable que se impulse la infraestructura necesaria en el pa\u00eds para crear un ecosistema sostenible con esas innovaciones.<\/p>\n

En ese sentido, destac\u00f3 que el modelo el\u00e9ctrico Kangoo ZE lanzado en 2020 fue bien aceptado para las empresas que hacen entrega en la \u00faltima milla, sobre todo por compa\u00f1\u00edas de log\u00edstica e ecommerce como DHL y Mercado Libre, las cuales fueron impulsadas por las compras en l\u00ednea.<\/p>\n

\u201cKangoo ser\u00e1 el veh\u00edculo el\u00e9ctrico m\u00e1s vendido de 2021, ha rebasado hasta siete veces m\u00e1s nuestros pron\u00f3sticos originales. El tema de el\u00e9ctricos, sobre todo en veh\u00edculos comerciales, ha sido un gran descubrimiento para las empresas el darse cuenta que no es solo por la huella de carbono sino que econ\u00f3micamente es una gran inversi\u00f3n porque te ahorras entre el 75 y 85% del costo de combustible\u201d, revel\u00f3.<\/p>\n

Entre los veh\u00edculos comerciales m\u00e1s vendidos de la marca destacan la pick up Oroch y Kangoo, este \u00faltimo registra una demanda alta y poca oferta por la crisis de semiconductores que todav\u00eda afecta a la industria mundial.<\/p>\n

\u201cAl interior de la marca hablamos que todav\u00eda el primer semestre de 2022 va a estar impactado por la escasez de semiconductores, esperar\u00edamos que fuera en un menor nivel que en 2021 y que hacia el segundo semestre de 2022 tenga una lista de m\u00e1s estabilizaci\u00f3n\u201d, finaliz\u00f3 L\u00f3pez.<\/p>\n

La afectaci\u00f3n de los semiconductores es tan grande que tan solo en M\u00e9xico se dejaron de producir 581,513 autos de forma acumulada de enero a noviembre de 2021, de acuerdo con datos de la Industria Nacional de Autopartes (INA) y a nivel mundial la cifra alcanz\u00f3 los ocho millones de veh\u00edculos.<\/p>\n","protected":false},"excerpt":{"rendered":"

Actualmente, Renault no ha podido cubrir con la demanda de 5,000 modelos que se ha pausado por la crisis de semiconductores, sin embargo, planea reforzar su oferta de veh\u00edculos el\u00e9ctricos.<\/p>\n","protected":false},"author":10,"featured_media":13436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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