{"id":13521,"date":"2022-01-12T11:00:56","date_gmt":"2022-01-12T17:00:56","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=13521"},"modified":"2022-01-07T12:46:25","modified_gmt":"2022-01-07T18:46:25","slug":"tecnologia-el-vehiculo-para-avanzar-en-la-recuperacion","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/tecnologia-el-vehiculo-para-avanzar-en-la-recuperacion\/","title":{"rendered":"Tecnolog\u00eda: el veh\u00edculo para avanzar en la recuperaci\u00f3n"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/cdn.forbes.com.mx\/2022\/01\/TI-640x360.jpg\" width=\"640\" height=\"360\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn.forbes.com.mx\/2022\/01\/TI-640x360.jpg\" width=\"640\" height=\"360\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>\u00c1ngela G\u00f3mez, presidenta de SAP M\u00e9xico, revela una cifra poco alentadora. \u201cRealizamos una investigaci\u00f3n con IDC en la que identificamos que 95% de las PyMes mexicanas no contaban con herramientas digitales\u201d, zanja la directiva. <\/p>\n<p>En un periodo normal, dice G\u00f3mez, estas PyMes se las arreglan para mantenerse caminando, pero cuando se enfrentan a situaciones como la provocada por la pandemia, entonces se descubren muchas \u00e1reas de oportunidad. <\/p>\n<p>\u201cAntes de la emergencia sanitaria, las inversiones de las PyMes se enfocaban en infraestructura, reducci\u00f3n de costos, optimizaci\u00f3n de procesos; ahora buscan que la tecnolog\u00eda ayude a captar m\u00e1s mercado, clientes, generar experiencias, conocer las tendencias y patrones de comportamiento para ofrecer los productos que son necesarios y trabajar en nuevas soluciones\u201d, dice Juan Francisco Aguilar, general manager en Dell Technologies M\u00e9xico.<\/p>\n<p>La transformaci\u00f3n tecnol\u00f3gica es la balsa para salir en camino a la recuperaci\u00f3n econ\u00f3mica, coinciden los especialistas.<\/p>\n<p>Sin embargo, para las PyMes es normal verse en un escenario en el que necesitan saber c\u00f3mo establecer una estrategia digital cuando no se ha cimentado una relaci\u00f3n con las herramientas y soluciones tecnol\u00f3gicas. <\/p>\n<p>Lee tambi\u00e9n: En b\u00fasqueda del balance<\/p>\n<p>Para Aguilar, lo m\u00e1s importante es la agilidad, flexibilidad y seguridad. No siempre es posible invertir en una nueva infraestructura, pero para eso se puede recurrir a la nube. Asimismo, sugiere Aguilar, identificar las soluciones que est\u00e1n a la disposici\u00f3n para la industria que nos interesa y buscar esquemas de servicio y que se adapten a nuestro presupuesto.<\/p>\n<p>\u201cEl software as a service permite ir creciendo a la par del negocio. Igualmente, se pueden utilizar datos y cruzarlos, reconocer los patrones de consumo de los clientes y tomar decisiones mucho m\u00e1s \u00e1giles basadas en lo que nos ofrece la informaci\u00f3n\u201d, precisa.<\/p>\n<p>G\u00f3mez es m\u00e1s espec\u00edfica: aconseja identificar cu\u00e1les son los procesos manuales que toman mayor tiempo y costo, y en donde el personal podr\u00eda ser reorientado a tareas que generen m\u00e1s valor para la empresa.<\/p>\n<p>\u201cLo mejor es acercarse a las empresas especializadas que integran este tipo de soluciones para llegar a una digitalizaci\u00f3n adecuada, en donde se tomen en cuenta los procesos que se pueden resolver y la tecnolog\u00eda que se requiere en cada etapa\u201d, invita G\u00f3mez.<\/p>\n<p>La transformaci\u00f3n digital es un tema de velocidad, que no deber\u00eda llevar seis o nueve meses para la implementaci\u00f3n, dice Aguilar, sino, de acuerdo con las circunstancias de cada empresa, funcionar como un trampol\u00edn hacia las nuevas tendencias y necesidades emergentes de los clientes y consumidores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Especialistas en TI conversan con Business Class sobre c\u00f3mo se ha implementado la tecnolog\u00eda en el contexto de la recuperaci\u00f3n econ\u00f3mica.<\/p>\n","protected":false},"author":10,"featured_media":13523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/cdn.forbes.com.mx\/2022\/01\/TI-640x360.jpg","fifu_image_alt":"Tecnolog\u00eda: el veh\u00edculo para avanzar en la recuperaci\u00f3n","footnotes":""},"categories":[9],"tags":[],"class_list":["post-13521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-servicios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tecnolog\u00eda: el veh\u00edculo para avanzar en la recuperaci\u00f3n &#183; 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