{"id":13769,"date":"2022-01-31T12:00:42","date_gmt":"2022-01-31T18:00:42","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=13769"},"modified":"2022-01-25T13:29:06","modified_gmt":"2022-01-25T19:29:06","slug":"jaguar-land-rover-reinventa-su-futuro-de-manera-sostenible","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/jaguar-land-rover-reinventa-su-futuro-de-manera-sostenible\/","title":{"rendered":"Jaguar Land Rover reinventa su futuro de manera sostenible"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/a.ccdn.es\/cnet\/contents\/media\/resources\/2022\/1\/1289994.jpg\/50_158_1196_803\/\/937x624cut\/\" width=\"1146\" height=\"645\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/a.ccdn.es\/cnet\/contents\/media\/resources\/2022\/1\/1289994.jpg\/50_158_1196_803\/\/937x624cut\/\" width=\"1146\" height=\"645\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>La sostenibilidad es una de las bases de Jaguar Land Rover y la aplican al dise\u00f1o, fabricaci\u00f3n, prestaciones y tambi\u00e9n al final de la vida del veh\u00edculo. Forma parte de su nueva estrategia mundial que les lleva a reinventar su futuro para mejorar la vida de las personas. \u00bfCu\u00e1l es su objetivo? El fabricante brit\u00e1nico se ha propuesto conseguir cero emisiones netas de carbono en 2039 en toda la cadena de suministro.<\/p>\n<p>As\u00ed consigue ser un fabricante sostenible<\/p>\n<p>Como fabricante comprometido, \u00bfqu\u00e9 est\u00e1n haciendo Jaguar Land Rover para mejorar la sostenibilidad? Lo primero que hacen es supervisar las emisiones de carbono corporativas en toda la cadena de valor poniendo especial atenci\u00f3n en los veh\u00edculos, pero tambi\u00e9n en las propias f\u00e1bricas e instalaciones, donde han reducido el consumo de agua en un 70 % y el volumen de residuos en vertederos en un 54 %. <\/p>\n<p>Gracias a la compensaci\u00f3n de carbono y a la reducci\u00f3n de gases operativos han conseguido una disminuci\u00f3n del 72 % de CO2 en toda la fabricaci\u00f3n, en comparaci\u00f3n con los niveles de emisiones de 2007. Pero hay m\u00e1s.<\/p>\n<p>Tambi\u00e9n compran electricidad 100 % renovable para la fabricaci\u00f3n en el Reino Unido, Eslovaquia, Brasil y Austria, una estrategia que ha ayudado a reducir el CO2 derivado del consumo de electricidad para las operaciones en un 70 % desde 2007. Adem\u00e1s, la cantidad media de energ\u00eda empleada para fabricar uno de sus modelos se ha reducido en un 33 %.<\/p>\n<p>Veh\u00edculos y bater\u00edas m\u00e1s limpios<\/p>\n<p>La innovaci\u00f3n en la sostenibilidad tambi\u00e9n se aplica en los veh\u00edculos y en las bater\u00edas. En sus modelos, Jaguar Land Rover est\u00e1 sustituyendo el aluminio y el acero por compuestos que mejoran la huella de carbono. El grupo destaca por ser pionero en recuperar y reformar el aluminio de veh\u00edculos de segunda mano. Este aluminio se transforma en un nuevo material de alta calidad con el que fabrican otros veh\u00edculos. <\/p>\n<p>Tambi\u00e9n combinan sostenibilidad y lujo en el interior de sus modelos, por ejemplo, al utilizar nailon ECONYL\u00ae de alta calidad hecho a partir de residuos procedentes del mar y de vertederos. Con este nailon se reduce en un 90 % las emisiones en comparaci\u00f3n con la del material procedente del petr\u00f3leo. Con el mismo objetivo ofrecen una gama de materiales alternativos al cuero m\u00e1s responsables. Lo llaman \u2018Materiality\u2019 y consiste en nuevos materiales m\u00e1s sostenibles, como una mezcla de lana Kvadrat de primera calidad, su primer textil vegetal elaborado con fibras de eucalipto y ECONYL\u00ae.<\/p>\n<p>\u00bfY en relaci\u00f3n a las bater\u00edas? Jaguar Land Rover est\u00e1 desarrollando segundas, y hasta terceras vidas para las bater\u00edas de sus veh\u00edculos el\u00e9ctricos para que la sociedad pueda beneficiarse de ellas cuando ya no sean \u00fatiles en sus modelos. Con esta iniciativa ya se han eliminado m\u00e1s de 14 millones de art\u00edculos de pl\u00e1stico de un solo uso, por ejemplo, vasos desechables y embalajes de piezas de los autom\u00f3viles.<\/p>\n<p>El fabricante brit\u00e1nico combina todas estas operaciones sostenibles con su programa de Responsabilidad Social Corporativa. En \u00e9l se incluyen proyectos que mejoran el medio ambiente, humanitarios, de sanidad, de apoyo y promoci\u00f3n del talento y fomento, y del desarrollo de la educaci\u00f3n. En el ejercicio 2020-21, este programa trabaj\u00f3 con m\u00e1s de 1.100 organizaciones de todo el mundo para mejorar las vidas de m\u00e1s de 2,5 millones de personas.<\/p>\n<p>Veh\u00edculos, f\u00e1bricas, bater\u00edas\u2026 As\u00ed consigue Jaguar Land Rover reinventar su futuro de manera sostenible y mejorar la vida de las personas. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La sostenibilidad es una de las bases de Jaguar Land Rover y la aplican al dise\u00f1o, fabricaci\u00f3n, prestaciones y tambi\u00e9n al final de la vida del veh\u00edculo. Forma parte de su nueva estrategia mundial que les lleva a reinventar su futuro para mejorar la vida de las personas. \u00bfCu\u00e1l es su objetivo? El fabricante brit\u00e1nico [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":13771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/a.ccdn.es\/cnet\/contents\/media\/resources\/2022\/1\/1289994.jpg\/50_158_1196_803\/\/937x624cut\/","fifu_image_alt":"Jaguar Land Rover reinventa su futuro de manera sostenible","footnotes":""},"categories":[8],"tags":[],"class_list":["post-13769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-automotriz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jaguar Land Rover reinventa su futuro de manera sostenible &#183; Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/jaguar-land-rover-reinventa-su-futuro-de-manera-sostenible\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jaguar Land Rover reinventa su futuro de manera sostenible &#183; Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"La sostenibilidad es una de las bases de Jaguar Land Rover y la aplican al dise\u00f1o, fabricaci\u00f3n, prestaciones y tambi\u00e9n al final de la vida del veh\u00edculo. Forma parte de su nueva estrategia mundial que les lleva a reinventar su futuro para mejorar la vida de las personas. \u00bfCu\u00e1l es su objetivo? 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