{"id":13863,"date":"2022-02-04T09:00:09","date_gmt":"2022-02-04T15:00:09","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=13863"},"modified":"2022-01-31T20:01:09","modified_gmt":"2022-02-01T02:01:09","slug":"un-hito-que-anticipa-lo-que-se-viene-agrofy-concreto-la-primera-venta-online-de-un-tractor","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/un-hito-que-anticipa-lo-que-se-viene-agrofy-concreto-la-primera-venta-online-de-un-tractor\/","title":{"rendered":"Un \u201chito\u201d que anticipa lo que se viene: Agrofy concret\u00f3 la primera venta online de un tractor"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/news.agrofystatic.com\/hito-que-anticipa-que-se-viene-agrofy-concreto-primera-venta-online-tractor-198012.jpg?d=620x375\" width=\"620\" height=\"375\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/news.agrofystatic.com\/hito-que-anticipa-que-se-viene-agrofy-concreto-primera-venta-online-tractor-198012.jpg?d=620x375\" width=\"620\" height=\"375\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>La venta de un tractor John Deere 5090E fue la primera transacci\u00f3n online concretada en Agrofy. La concesionaria que vendi\u00f3 la maquinaria fue Vanderhoeven, cuyo Gerente de Ventas anticip\u00f3 que este tipo de negocios ser\u00e1n moneda corriente en el futuro.<br \/>\nEl CMV de la venta ascendi\u00f3 a los 100 mil d\u00f3lares y cont\u00f3 con un descuento del 4 por ciento, facilitado porque la transacci\u00f3n ocurri\u00f3 en el evento \u201cAgrofertas\u201d, de Agrofy, que ofrece promociones para los consumidores.<\/p>\n<p>\u201cEn la \u00faltima edici\u00f3n de \u2018Agrofertas\u2019, que tuvo foco en dos categor\u00edas (maquinaria e infraestructura), se realiz\u00f3 esta transacci\u00f3n online de un tractor. Fue un cambio en lo que es nuestro modelo hist\u00f3rico de clasificados el hecho de una consulta de una cotizaci\u00f3n online, y se terminaron todos los detalles de la misma en la plataforma\u201d, explic\u00f3 Gustavo Tillet, Ecommerce Manager de Agrofy.<\/p>\n<p>Adem\u00e1s, en torno al exitoso proceso, destac\u00f3: \u201cEl modelo del tractor es un John Deere 5090E, y siendo esa la marca ic\u00f3nica de tractores creo que esta es una buena punta de lanza para el desarrollo de la categor\u00eda. El a\u00f1o pasado, solamente, generamos un CMV menor al que estamos generando en enero con una sola venta. Tenemos una gran oportunidad y este puede ser el puntapi\u00e9 para seguir digitalizando la categor\u00eda. El principal desaf\u00edo es trabajar un poco m\u00e1s en los medios de pago para lograr ingresar un negocio o un canje propio con cheques o con la misma tarjeta agro. Es un buen desaf\u00edo para el primer semestre del a\u00f1o. Es un hito\u00bb.<br \/>\nEl futuro ya lleg\u00f3<br \/>\n\u201cEste nuevo proyecto surgi\u00f3 de la necesidad de ir acopl\u00e1ndonos al nuevo mercado digital que ya est\u00e1 instalado\u201d. As\u00ed defini\u00f3 la primera venta online de un tractor el Gerente de Ventas de Vanderhoeven, Agust\u00edn Vignaroli, que se sincer\u00f3: \u201cEra un desaf\u00edo que nos generaba incertidumbre en un principio, pero sab\u00edamos que necesit\u00e1bamos dar ese gran paso porque las nuevas generaciones de productores van a direccionarse por ese lado\u201d.<\/p>\n<p>Luego, tras remarcar la importancia del evento Agrofertas y el efecto que genera en los consumidores todo tipo de promoci\u00f3n y descuento, asegur\u00f3 que en un corto plazo \u201ctodas las ventas van a estar canalizadas por el Ecomerce\u201d.<\/p>\n<p>Y ampli\u00f3: \u201cConsidero que el Ecommerce va a ir creciendo, en un principio un poco m\u00e1s lento, pero en unos a\u00f1os va a dar el salto exponencial, ya que como dije antes, las nuevas generaciones vienen con esta metodolog\u00eda inculcada, crecieron con esto y sin dudas el futuro de la comercializaci\u00f3n de maquinaria agr\u00edcola va a mutar para ese lado. De hecho, en cierto punto hoy la gran parte de una venta es por portales digitales (publicaci\u00f3n de equipos, negociaci\u00f3n) y luego se termina cerrando  en forma presencial\u201d.<\/p>\n<p>Por su parte, adelantando un futuro auspicioso, Tillet concluy\u00f3: \u00abLa categor\u00eda Maquinarias tiene un ticket muy alto. El a\u00f1o pasado generamos ventas por 70 mil d\u00f3lares; ahora tenemos un plan, expectativas y desaf\u00edos que apuntan a multiplicar por diez el monto de ventas en la categor\u00eda. \u00c9sta es una primera buena se\u00f1al, que puede atraer a otros vendedores como Vanderheoven o mismo a las grandes marcas\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La transacci\u00f3n del John Deere 5090E ascendi\u00f3 a los 100 mil d\u00f3lares y cont\u00f3 con la participaci\u00f3n de la concesionaria Vanderhoeven; aseguran que en un corto plazo todas las ventas ser\u00e1n por v\u00edas online<\/p>\n","protected":false},"author":10,"featured_media":13865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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