{"id":13925,"date":"2022-02-10T10:00:13","date_gmt":"2022-02-10T16:00:13","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=13925"},"modified":"2022-02-06T18:23:50","modified_gmt":"2022-02-07T00:23:50","slug":"el-e-commerce-en-mexico-tuvo-un-valor-de-401000-mdp-en-2021","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/el-e-commerce-en-mexico-tuvo-un-valor-de-401000-mdp-en-2021\/","title":{"rendered":"El e-commerce en M\u00e9xico tuvo un valor de 401,000 mdp en 2021"},"content":{"rendered":"

Durante el 2021, el e-commerce mexicano tuvo un valor de 401,000 millones de pesos, seg\u00fan datos de la Asociaci\u00f3n Mexicana de Venta Online (AMVO). Esta cifra representa un crecimiento del 27% en relaci\u00f3n al 2020, cuando el valor se ubic\u00f3 en 316,000 millones de pesos.<\/p>\n

\u201cEl potencial de crecimiento del e-commerce a\u00fan es muy bueno\u201d, coment\u00f3 Pierre Blaise, director general de la AMVO, quien destac\u00f3 que el comercio electr\u00f3nico mantuvo un crecimiento constante. Cabe recordar que en 2020, cuando la gente se volc\u00f3 a las compras en l\u00ednea, este sector increment\u00f3 un 81% respecto al 2019.<\/p>\n

Tales cifras aportaron a que a nivel mundial, M\u00e9xico fuera el pa\u00eds que m\u00e1s creci\u00f3 en esta forma de venta junto a la India, naci\u00f3n que tambi\u00e9n registr\u00f3 un incremento del 27% en su valor.<\/p>\n

Por otra parte, Blaise resalt\u00f3 que el e-commerce en 2021 represent\u00f3 un 11.3% del total de ventas de menudeo, es decir, un 2% m\u00e1s que en 2020. Si bien a\u00fan se est\u00e1 lejos de China, donde representa m\u00e1s del 40%, M\u00e9xico se est\u00e1 acercando a pa\u00edses como Espa\u00f1a y Canad\u00e1, donde la adopci\u00f3n de este canal es del 13%.<\/p>\n

Uno de los elementos m\u00e1s importantes para este a\u00f1o, seg\u00fan Blaise, va a ser la incorporaci\u00f3n de m\u00e1s pymes al ecosistema de venta digital, pues existen m\u00e1s de dos millones de peque\u00f1as empresas dedicadas al comercio, de las cuales s\u00f3lo 500,000 est\u00e1n vendiendo en l\u00ednea, por lo que existe un gran campo de acci\u00f3n y potencial.<\/p>\n

Desde el lado de los consumidores, el director de la AMVO hizo \u00e9nfasis en que si bien la mayor\u00eda de compradores se concentra en los niveles socioecon\u00f3micos altos y medios, tambi\u00e9n se ha registrado crecimiento en los estratos sociales bajos y en regiones como el sureste del pa\u00eds.<\/p>\n

Este comportamiento se debi\u00f3 a que tambi\u00e9n han notado una mayor bancarizaci\u00f3n, especialmente por parte de la base de la pir\u00e1mide y por lo cual augura que el sector fintech ser\u00e1 una pieza crucial para el desarrollo del e-commerce.<\/p>\n

El panorama de la venta en l\u00ednea en 2021<\/p>\n

De acuerdo con Daniela Orozco, directora de investigaci\u00f3n de la AMVO, el crecimiento del comercio electr\u00f3nico se mantuvo, debido a que los compradores siguieron experimentando beneficios como las entregas a domicilio, el ahorro de tiempo o el hecho de encontrar productos y promociones \u00fanicas en el canal digital.<\/p>\n

Asimismo, destac\u00f3 que hubo un avance en la seguridad de los usuarios y sus m\u00e9todos de pago. \u00abHan perdido peso las preocupaciones de comprar en l\u00ednea\u201d, resalt\u00f3 Orozco en conferencia de prensa, \u201cpero se mantiene la necesidad de las entregas m\u00e1s veloces\u201d.<\/p>\n

En este sentido, el reporte destaca que siete de cada 10 consumidores se sienten muy seguros al comprar en internet; no obstante, destac\u00f3 que todav\u00eda existe un sector con percepciones de inseguridad hacia la compra online, principalmente en temas como los fraudes electr\u00f3nicos, la confianza de dar los datos o incluso el miedo a equivocarse en su compra.<\/p>\n

Algunos de los avances que se han logrado para el e-commerce, destac\u00f3 la especialista, se encuentran en el campo de la satisfacci\u00f3n, pues ocho de cada 10 compradores se ha dicho muy satisfecho, mientras que en el tema de devoluciones tambi\u00e9n ha habido desarrollo. Actualmente, el 70% de los consumidores consideran que el proceso ya es f\u00e1cil o muy f\u00e1cil de realizar.<\/p>\n

En 2022, la omnicanalidad jugar\u00e1 un papel protag\u00f3nico<\/p>\n

Para los especialistas, el potencial de crecimiento en el e-commerce se mantendr\u00e1 al tiempo que las tiendas recuperan la actividad presencial y en ese sentido, la omnicanalidad jugar\u00e1 un rol m\u00e1s relevante.<\/p>\n

\u201cLa gente est\u00e1 combinando los canales para buscar informaci\u00f3n y finalizar sus compras, lo cual se vio beneficiado por la apertura de 2021. La tienda f\u00edsica se convirti\u00f3 en un lugar para conocer el producto y luego comprarlo en internet, por lo que ya no es una experiencia 100% online\u201d, puntualiz\u00f3 Orozco.<\/p>\n

Blaise tambi\u00e9n resalt\u00f3 que una de las tendencias en desarrollo es el social selling, es decir, vender a trav\u00e9s de redes sociales, la cual est\u00e1 impulsada por el hecho de que el 80% de los mexicanos tienen acceso a estas plataformas y una de las principales actividades es la compra.<\/p>\n","protected":false},"excerpt":{"rendered":"

De acuerdo con el estudio de venta online de la AMVO, esta cifra representa un crecimiento de 27% en relaci\u00f3n al a\u00f1o anterior.<\/p>\n","protected":false},"author":10,"featured_media":13927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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