{"id":14098,"date":"2022-02-23T10:00:04","date_gmt":"2022-02-23T16:00:04","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=14098"},"modified":"2022-02-17T21:37:23","modified_gmt":"2022-02-18T03:37:23","slug":"la-etica-y-ciberseguridad-deben-respaldar-a-la-recopilacion-de-datos","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/la-etica-y-ciberseguridad-deben-respaldar-a-la-recopilacion-de-datos\/","title":{"rendered":"La \u00e9tica y ciberseguridad deben respaldar a la recopilaci\u00f3n de datos"},"content":{"rendered":"

Los datos est\u00e1n desperdigados por internet y si bien para los usuarios es un tema que ha generado mayor preocupaci\u00f3n, estos ayudan a personalizar la experiencia de consumo en l\u00ednea y, por lo tanto, debe haber una perspectiva \u00e9tica en el tratamiento de la informaci\u00f3n personal.<\/p>\n

De acuerdo con Pierre Bourdin, profesor de estudios de inform\u00e1tica, multimedia y telecomunicaci\u00f3n de la Universidad Oberta de Catalunya, los dispositivos m\u00f3viles tienen la posibilidad de relacionar la informaci\u00f3n con la experiencia, sin embargo, se requiere de una gran cantidad de datos para tener mayor profundidad.<\/p>\n

\u201cSe trata de una inteligencia artificial basada en el aprendizaje autom\u00e1tico: de ah\u00ed que necesite tantos datos. A trav\u00e9s de ellos detecta patrones, hace predicciones o, simplemente, clasifica a las personas\u00bb, explica el especialista.<\/p>\n

Ante este panorama, el experto resalta que los usuarios deben ser prudentes con sus datos, pues los algoritmos de personalizaci\u00f3n no siempre aciertan y esto podr\u00eda generar una experiencia invasiva y poco eficaz.<\/p>\n

\u201cLos errores en la deducci\u00f3n de estos algoritmos van m\u00e1s all\u00e1 de una disonancia de criterio entre el hombre y la m\u00e1quina. Si los algoritmos cruzan datos sobre la relaci\u00f3n entre lo que gana una persona y su gasto en salud concluir\u00e1n que los pobres est\u00e1n m\u00e1s sanos que los ricos\u201d, ejemplifica Bourdin. \u201cEstas operaciones computacionales son perfectas para tareas repetitivas, pero pueden ser muy peligrosas cuando requieren una gran variabilidad\u201d.<\/p>\n

A pesar de esas posibles equivocaciones, el 90% de los consumidores asegura que est\u00e1n dispuestos a gastar m\u00e1s con empresas que personalizan la experiencia de servicio al cliente, seg\u00fan el informe global de tendencias de la experiencia del cliente (CX ), elaborado por Zendesk.<\/p>\n

Asimismo, el reporte destaca que un 89% de consumidores est\u00e1n dispuestos a gastar m\u00e1s para comprar en empresas que les ofrecen la oportunidad de encontrar las respuestas que necesitan por s\u00ed mismos.<\/p>\n

Sin embargo, Bourdin menciona que estos procesos de recabado de datos deben estar respaldados por la \u00e9tica de fondo, pues existen sesgos en la programaci\u00f3n de los sistemas que pueden generar vulnerabilidades en cuanto a experiencia de uso y a ciberseguridad.<\/p>\n

El cuidado de la informaci\u00f3n debe ser un asunto clave para las empresas. Seg\u00fan la encuesta gastos cotidianos en l\u00ednea en M\u00e9xico , realizada por PayPal, una de las preocupaciones m\u00e1s frecuentes de los consumidores (ocho de cada 10) es la seguridad.<\/p>\n

Luigi Frostieri, gerente de mercadotecnia para Pymes en PayPal M\u00e9xico, resalta que el cliente sienta confianza y seguridad es crucial en las ventas por comercio electr\u00f3nico, por lo que se debe impulsar este sector, al igual que la experiencia de usuario, desde ofrecer m\u00faltiples formas de pago, hasta considerar abrir una aplicaci\u00f3n propia que se adec\u00fae a las necesidades del negocio.<\/p>\n

C\u00f3mo proteger tus datos durante la navegaci\u00f3n online<\/p>\n

Si bien los datos permiten tener una experiencia m\u00e1s personalizada al navegar en internet, no todas las personas son adeptas a este modelo y por ello, el especialista de la UOC aporta algunas claves, como tomarse el tiempo necesario para revisar la pol\u00edtica de protecci\u00f3n de datos y los permisos de cada p\u00e1gina. \u201cA menudo, en la letra peque\u00f1a nos cuelan compromisos que no sabemos que adquirimos\u201d, se\u00f1ala.<\/p>\n

Otro consejo que aporta es navegar en modo inc\u00f3gnito, sin embargo, al hacerlo se sacrifica el dinamismo de la navegaci\u00f3n. Tambi\u00e9n destaca que es posible confundir a los algoritmos navegando en sitios que no susciten ning\u00fan inter\u00e9s o \u201cdando clic en anuncios al azar para volver loco al algoritmo\u201d, as\u00ed como desactivar el sistema de predicci\u00f3n de texto.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aunque los usuarios est\u00e1n dispuestos a gastar m\u00e1s en empresas que se preocupan por satisfacer su experiencia, analistas resaltan que los algoritmos pueden representar riesgos.<\/p>\n","protected":false},"author":10,"featured_media":14100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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