{"id":14349,"date":"2022-03-11T10:00:53","date_gmt":"2022-03-11T16:00:53","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=14349"},"modified":"2022-03-07T12:56:50","modified_gmt":"2022-03-07T18:56:50","slug":"con-alianza-con-mas-de-30-marcas-honor-sortea-la-escasez-de-chips","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/con-alianza-con-mas-de-30-marcas-honor-sortea-la-escasez-de-chips\/","title":{"rendered":"Con alianza con m\u00e1s de 30 marcas, Honor sortea la escasez de chips"},"content":{"rendered":"

Si bien el 2021 fue un a\u00f1o hist\u00f3rico para la empresa de smartphones Honor tras independizarse de Huawei y sortear la crisis de semiconductores o microchips que ha golpeado a la industria tecnol\u00f3gica, la firma asegura que sus socios han sido pieza clave para sobrellevar este desabasto.<\/p>\n

\u201cEs una situaci\u00f3n que ha afectado a la industria completa y Honor a trav\u00e9s de sus partnerships estrat\u00e9gicos ha logrado insertarse satisfactoriamente en la cadena de suministro global. Como prueba de esto tenemos estrategias con m\u00e1s de 30 marcas l\u00edderes en la industria, como Wacom, MediaTec, Dell, AMD, Microm, Samsung, Google y muchas otras m\u00e1s\u201d, explic\u00f3 David Moheno, director de Relaciones P\u00fablicas para Am\u00e9rica Latina de Honor, en entrevista para Forbes M\u00e9xico.<\/p>\n

Actualmente, Honor es la segunda marca m\u00e1s importante de China, donde alcanz\u00f3 una cuota de mercado de 17% y espera alcanzar esta participaci\u00f3n de mercado en Am\u00e9rica Latina de la mano de nuevos lanzamientos.<\/p>\n

\u201cEl 2021 lo cerramos con broche de oro, precisamente con uno de nuestra serie insignia que fue el Honor 50, que se lanz\u00f3 en m\u00e1s de 49 pa\u00edses a nivel global, nueve de esas naciones de Am\u00e9rica Latina con una recepci\u00f3n del p\u00fablico que busca la creaci\u00f3n de contenido y que busca prestaciones superiores\u201d, agreg\u00f3 Moheno.<\/p>\n

Para 2022, la compa\u00f1\u00eda destac\u00f3 que ser\u00e1 un \u201casesino de los puntos de dolor\u201d de la industria tecnol\u00f3gica y lo har\u00e1 de la mano de Wacom con el sensor de huella dactilar s\u00f3nico, con el procesador Snapdragon 8 Gen 1 y el trust in a disconnected environment, para hacer el sistema operativo seguro.<\/p>\n

\u201cNos damos cuenta que nuestros productos est\u00e1n enfocados no necesariamente en lo que est\u00e1n haciendo nuestros competidores, sino en la innovaci\u00f3n propia basada en estudios que le estamos haciendo a los usuarios. La Serie Magic4 es un pain point killer o un asesino de puntos de dolor de la industria. Hemos resuelto problemas y carencia de los smartphones como la falta de privacidad al hacer una llamada, tomar fotograf\u00edas mientras grabamos video a una alta resoluci\u00f3n completa y la carga r\u00e1pida y segura\u201d, se\u00f1al\u00f3 Moheno.<\/p>\n

En el caso particular de M\u00e9xico, la estrategia de la marca consiste en desarrollar productos para diferentes segmentos, ofreciendo tecnolog\u00edas avanzadas en las c\u00e1maras, a trav\u00e9s de smartphones como el Honor 50 y la Serie Magic 4, presentada hace unos d\u00edas en el Mobile World Congress (MWC) de Barcelona.<\/p>\n

\u201cTenemos un control total sobre investigaci\u00f3n y desarrollo de nuestros productos, una estrategia de segmentaci\u00f3n; la serie X que son los productos de entrada, Serie Honor, los productos de gamas medias-altas y la serie Magic, que es la serie ultra premium\u201c, detall\u00f3 el directivo.<\/p>\n

\u201cSabemos que lo premium no est\u00e1 en el precio, sino en la experiencia que puede ofrecer y nosotros somos de las pocas marcas que a pesar de situaciones geopol\u00edticas y la situaci\u00f3n global de la pandemia abrimos nuestro Centro de Manufactura Inteligente en China, donde ten\u00edamos control sobre la manufactura y 400 procesos de control de calidad\u201d, destac\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"

Honor es hoy en d\u00eda la segunda marca m\u00e1s importante de China, donde alcanz\u00f3 una cuota de mercado de 17% y espera avanzar en M\u00e9xico.<\/p>\n","protected":false},"author":10,"featured_media":14351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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30 marcas, Honor sortea la escasez de chips","footnotes":""},"categories":[9],"tags":[],"class_list":["post-14349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-servicios"],"yoast_head":"\nCon alianza con m\u00e1s de 30 marcas, Honor sortea la escasez de chips · Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/con-alianza-con-mas-de-30-marcas-honor-sortea-la-escasez-de-chips\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Con alianza con m\u00e1s de 30 marcas, Honor sortea la escasez de chips · Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"Honor es hoy en d\u00eda la segunda marca m\u00e1s importante de China, donde alcanz\u00f3 una 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