{"id":14444,"date":"2022-03-18T08:00:47","date_gmt":"2022-03-18T14:00:47","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=14444"},"modified":"2022-03-14T10:50:35","modified_gmt":"2022-03-14T16:50:35","slug":"nissan-explica-como-aterrizara-su-estrategia-ambition-2030-en-mexico-comenzara-con-e-power-en-mayo","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/nissan-explica-como-aterrizara-su-estrategia-ambition-2030-en-mexico-comenzara-con-e-power-en-mayo\/","title":{"rendered":"Nissan explica c\u00f3mo aterrizar\u00e1 su estrategia Ambition 2030 en M\u00e9xico: comenzar\u00e1 con e-POWER en mayo"},"content":{"rendered":"

Hist\u00f3ricamente, Ashwani Gupta, chief operating officer de Nissan Motor Corporation ha sido una de las marcas m\u00e1s importantes para M\u00e9xico, pero tantos a\u00f1os de trayectoria tambi\u00e9n han convertido a M\u00e9xico en uno de los pa\u00edses m\u00e1s relevantes para la firma japonesa a nivel global. Ante el inicio de una nueva era de electrificaci\u00f3n, Nissan nos explica cu\u00e1l es su panorama global y qu\u00e9 papel jugar\u00e1 M\u00e9xico al respecto.<\/p>\n

Ashwani Gupta, chief operating officer de Nissan Motor Corporation, chief operating officer de Nissan Motor Corporation, visit\u00f3 las oficinas de la marca en M\u00e9xico para explicar qu\u00e9 vendr\u00e1 tras la estrategia Nissan Next, mediante la cual Nissan transform\u00f3 su visi\u00f3n de negocio para recuperar rentabilidad, y que dej\u00f3 a su paso el lanzamiento de 12 nuevos modelos en 18 meses.<\/p>\n

El siguiente paso se llama Nissan Ambition 2030, y va fuertemente encaminada hacia la electrificaci\u00f3n. De acuerdo con Gupta, la marca quiere que los consumidores elijan naturalmente la alternativa electrificada dentro del portafolio, donde a\u00fan habr\u00e1 modelos de combusti\u00f3n interna. Para ello se centrar\u00e1n en desarrollar coches el\u00e9ctricos con mejor desempe\u00f1o que los impulsados por gasolina, con precios equiparables y programas de reciclado de bater\u00edas y producci\u00f3n a trav\u00e9s de energ\u00eda renovable para alcanzar la neutralidad de carbono.<\/p>\n

De aqu\u00ed a 2030, la estrategia contempla el lanzamiento de 23 modelos electrificados, de los cuales 15 ser\u00e1n completamente el\u00e9ctricos. Gupta hace \u00e9nfasis en que la siguiente generaci\u00f3n de bater\u00edas \u2014ahora de estado s\u00f3lido\u2014 ser\u00e1 crucial para electrificar categor\u00edas m\u00e1s accesibles, como los compactos.<\/p>\n

M\u00e9xico es el cuarto mercado m\u00e1s grande para la firma japonesa a nivel global, y servir\u00e1 como punta de lanza para la introducci\u00f3n de tecnolog\u00eda global de Nissan en Latinoam\u00e9rica. Nuestro pa\u00eds ser\u00e1 el primero en recibir el sistema e-POWER, y tambi\u00e9n ser\u00e1 el que introduzca conducci\u00f3n aut\u00f3noma y tecnolog\u00edas de conectividad en la regi\u00f3n.<\/p>\n

La estrategia Ambition 2030 de Nissan se reflejar\u00e1 en M\u00e9xico en breve. Ashwani Gupta mencion\u00f3 que en mayo se anunciar\u00e1 por fin cu\u00e1l ser\u00e1 el modelo con tecnolog\u00eda e-POWER para M\u00e9xico y cu\u00e1les ser\u00e1n sus caracter\u00edsticas. De momento no est\u00e1 confirmado el mes en que iniciar\u00e1 la comercializaci\u00f3n, pero las ventas arrancar\u00e1n antes de terminar el a\u00f1o.<\/p>\n

M\u00e9xico forma un papel crucial en la estrategia de Nissan a nivel global; el 40% de su producci\u00f3n se queda para el mercado local, mientras el 60% est\u00e1 destinado a exportaci\u00f3n. Su estrategia Nissan Next busc\u00f3 reconstruir la calidad del negocio en Am\u00e9rica, sostener el buen momento que se vive en China y reafirmar su presencia en Jap\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hist\u00f3ricamente, Ashwani Gupta, chief operating officer de Nissan Motor Corporation ha sido una de las marcas m\u00e1s importantes para M\u00e9xico, pero tantos a\u00f1os de trayectoria tambi\u00e9n han convertido a M\u00e9xico en uno de los pa\u00edses m\u00e1s relevantes para la firma japonesa a nivel global. Ante el inicio de una nueva era de electrificaci\u00f3n, Nissan nos […]<\/p>\n","protected":false},"author":10,"featured_media":14446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/img.remediosdigitales.com\/b5a665\/nissan-ambition-2030-mexico_\/1366_2000.jpeg","fifu_image_alt":"Nissan explica c\u00f3mo aterrizar\u00e1 su estrategia Ambition 2030 en M\u00e9xico: comenzar\u00e1 con e-POWER en mayo","footnotes":""},"categories":[8],"tags":[],"class_list":["post-14444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-automotriz"],"yoast_head":"\nNissan explica c\u00f3mo aterrizar\u00e1 su estrategia Ambition 2030 en M\u00e9xico: comenzar\u00e1 con e-POWER en mayo · Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/nissan-explica-como-aterrizara-su-estrategia-ambition-2030-en-mexico-comenzara-con-e-power-en-mayo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nissan explica c\u00f3mo aterrizar\u00e1 su estrategia Ambition 2030 en M\u00e9xico: comenzar\u00e1 con e-POWER en mayo · Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"Hist\u00f3ricamente, Ashwani Gupta, chief operating officer de Nissan Motor Corporation ha sido una de las marcas m\u00e1s importantes para M\u00e9xico, pero tantos a\u00f1os de trayectoria tambi\u00e9n han convertido a M\u00e9xico en uno de los pa\u00edses m\u00e1s relevantes para la firma japonesa a nivel global. 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