{"id":14708,"date":"2022-04-06T08:00:57","date_gmt":"2022-04-06T13:00:57","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=14708"},"modified":"2022-03-31T12:57:59","modified_gmt":"2022-03-31T18:57:59","slug":"cuales-son-los-desafios-en-la-industria-automotriz-para-2022","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/cuales-son-los-desafios-en-la-industria-automotriz-para-2022\/","title":{"rendered":"\u00bfCu\u00e1les son los desaf\u00edos en la industria automotriz para 2022?"},"content":{"rendered":"

El confinamiento ha tra\u00eddo consigo repercusiones econ\u00f3micas importantes a nivel mundial, la industria automotriz en M\u00e9xico no ha sido la excepci\u00f3n. La interrupci\u00f3n en sus cadenas de suministro afect\u00f3 de manera general las operaciones de los negocios, mismos que han tenido que aprender a organizarse, ser resilientes y brindar apoyo total a sus colaboradores, con el objetivo de seguir adelante y cumplir con las expectativas de sus clientes.<\/p>\n

De acuerdo con la Asociaci\u00f3n Mexicana de la Industria Automotriz (AMIA), el desarrollo de esta industria es muy relevante, tan solo en el primer trimestre del 2021 represent\u00f3 el 3.8 % del producto interior bruto (PIB) nacional y el 20.5 % del producto interno bruto (PIB) manufacturero. Por el contrario, de acuerdo con Statista, en 2020, derivado del cierre de operaciones la industria contribuy\u00f3 con alrededor del 2.6% del PIB de M\u00e9xico.<\/p>\n

En el marco de la conmemoraci\u00f3n del D\u00eda de la Mujer, Expansi\u00f3n organiz\u00f3 el panel online denominado: \u201cIndustria automotriz: estrategias de liderazgo para superar los desaf\u00edos 2022\u201d; en donde participaron Regina Granados, CEO de LeasePlan; M\u00f3nica Garc\u00eda, directora de Compras y Cadena de Suministro de General Motors; Esther Salinas, directora de Desarrollo de Distribuidores y Planeaci\u00f3n de Producci\u00f3n de Lexus, y Elisa Mar\u00eda Crespo, presidenta ejecutiva de Cl\u00faster Automotriz Estado de M\u00e9xico.<\/p>\n

Ante el primer cuestionamiento, \u00bfc\u00f3mo han sorteado las empresas las interrupciones en el suministro de insumos? Las invitadas destacaron, entre las acciones m\u00e1s importantes, que lo primero fue poner en el centro de todo a los clientes, adem\u00e1s de cuidar de los colaboradores y sus familias, as\u00ed como mantener en todo momento una organizaci\u00f3n interna.<\/p>\n

\u201cDependiendo de las necesidades de nuestros clientes proponemos soluciones, es decir, si se quieren esperar (anticipamos y planeamos), sin embargo, si les urge poner en funcionamiento nuevas flotillas, les damos opciones inmediatas. Por supuesto, buscamos fortalecer las alianzas con todos nuestros proveedores, ya que el objetivo es el servicio al cliente y la movilidad\u201d, acot\u00f3 Granados.<\/p>\n

\u00bfC\u00f3mo se adapt\u00f3 la industria automotriz?<\/p>\n

Crespo indic\u00f3: \u201cla principal funci\u00f3n que hemos tenido durante estos dos a\u00f1os de pandemia ha sido implementar los protocolos para que la manufactura mexicana pudiera producir partes y componentes\u201d.<\/p>\n

Dijo que el objetivo de un cl\u00faster es la vinculaci\u00f3n de la cadena de valor en una regi\u00f3n y que justamente el Estado de M\u00e9xico es una de las zonas m\u00e1s importantes en la manufactura del pa\u00eds. En consecuencia la pandemia visibiliz\u00f3 la gran fortaleza que tiene M\u00e9xico en materia de producci\u00f3n de veh\u00edculos, as\u00ed como de sus partes y componentes. Pero al mismo tiempo resalt\u00f3 la gran vulnerabilidad que genera la dependencia de proveedores que no se encuentran en la regi\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

El panel \u201cIndustria automotriz: estrategias de liderazgo para superar los desaf\u00edos 2022\u201d reuni\u00f3 a cuatro mujeres expertas del medio, quienes compartieron sus experiencias frente a la pandemia.<\/p>\n","protected":false},"author":10,"featured_media":14710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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