{"id":14771,"date":"2022-04-08T10:00:32","date_gmt":"2022-04-08T15:00:32","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=14771"},"modified":"2022-04-05T13:03:32","modified_gmt":"2022-04-05T18:03:32","slug":"el-futuro-de-las-marcas-esta-en-el-metaverso","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/el-futuro-de-las-marcas-esta-en-el-metaverso\/","title":{"rendered":"El futuro de las marcas est\u00e1 en el Metaverso"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/cdn.forbes.com.mx\/2022\/04\/ARTE-1280-X-720_72dpis_224-1.png\" width=\"640\" height=\"360\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn.forbes.com.mx\/2022\/04\/ARTE-1280-X-720_72dpis_224-1.png\" width=\"640\" height=\"360\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>Las compa\u00f1\u00edas han comenzado a cambiar la historia del marketing alrededor del mundo y M\u00e9xico no es la excepci\u00f3n. Dos empresas 100% mexicanas son parte del grupo de pioneros aguerridos que se han aventurado a crear ese nuevo mundo a trav\u00e9s del metaverso: Tecate y la agencia Boxer TTL. <\/p>\n<p>En este momento del 2022, muchas marcas est\u00e1n tratando de descifrar c\u00f3mo es que el metaverso puede sumar a sus estrategias de comunicaci\u00f3n para poder crecer exponencialmente, y as\u00ed alcanzar un gran performance, ya sea que busquen posicionarse, ser una lovemark, ganar participaci\u00f3n de mercado, mayor awareness o simplemente sumarse a las nuevas formas de crear estrategias.<\/p>\n<p>Boxer TTL hizo su aportaci\u00f3n al mundo del marketing a trav\u00e9s de uno de los desarrollos que no dejan de estar en tendencia y que sabemos, ser\u00e1 el eje rector de las estrategias de las grandes marcas a nivel nacional e internacional: el Metaverso. Dentro de la versi\u00f3n de Tecate, llamada Tecateverse, los usuarios no solo conocen m\u00e1s de cerca a la marca, sino que tambi\u00e9n forman parte de nuevas implementaciones, experiencias exclusivas y quiz\u00e1s m\u00e1s adelante, puedan ganar incre\u00edbles beneficios como clientes predilectos de Tecate.<\/p>\n<p>En los \u00faltimos a\u00f1os, los acercamientos con el metaverso han sucedido a trav\u00e9s de los videojuegos; firmas como Fortnite, Roblox, Free Fire o Animal Crossing. Sin embargo, el poder crear un avatar y adentrarse a una experiencia de realidad virtual desde una computadora personal o la consola de videojuegos, no ha sido la recta final para los desarrolladores y creativos que fusionan su talento y visi\u00f3n. <\/p>\n<p>En el caso de Boxer TTL unieron todos sus recursos, desde su departamento tecnol\u00f3gico e innovaci\u00f3n, digital, comercial y creativo para crear el mundo que da vida al espacio del que miles de personas pudieron ser parte en uno de los festivales m\u00e1s populares en M\u00e9xico: Tecate Pa\u2019l Norte. <\/p>\n<p>Con la inauguraci\u00f3n del primer espacio XR para Tecate dentro de \u00e9l, podemos afirmar que el metaverso ha dejado de ser un juego para ni\u00f1os, y ahora es el lugar en el que la gente puede aprender, crear, comprar, socializar e interactuar con sus marcas favoritas, entablando relaciones estrechas a largo plazo. <\/p>\n<p>Tecate y Boxer TTL, forman parte de las primeras compa\u00f1\u00edas mexicanas que llegaron a acelerar esta transformaci\u00f3n digital y a poner altos est\u00e1ndares de desarrollo tecnol\u00f3gico, innovaci\u00f3n y branding para muchas otras categor\u00edas, marcas y due\u00f1os de grandes empresas.<\/p>\n<p>\u201cPartimos de estas premisas para desarrollar Tecateverse. Ayudamos a nuestros partners a entender la importancia del metaverso y todos los recursos que existen a su alrededor para sus marcas, y hemos logrado posicionarlos estrat\u00e9gicamente para que tomen ventaja sobre sus competidores en la Web 3.0\u201d, as\u00ed afirm\u00f3 Ricardo Oviedo, CEO de la agencia.<\/p>\n<p>Boxer TTL se posiciona como un aliado perfecto para las marcas que desean hacer historia sum\u00e1ndose a las nuevas formas de hacer marketing. Para m\u00e1s informaci\u00f3n sobre \u00e9stas y m\u00e1s estrategias en el internet descentralizado, b\u00fascalos en sus redes sociales y comienza a trabajar en ello.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boxer TTL llev\u00f3 las experiencias de consumo a otro nivel, con el primer bar dentro del metaverso para el festival Tecate Pa\u2019l Norte 2022 en el Tecateverse.<\/p>\n","protected":false},"author":10,"featured_media":14774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/cdn.forbes.com.mx\/2022\/04\/ARTE-1280-X-720_72dpis_224-1.png","fifu_image_alt":"El futuro de las marcas est\u00e1 en el Metaverso","footnotes":""},"categories":[9],"tags":[],"class_list":["post-14771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-servicios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El futuro de las marcas est\u00e1 en el Metaverso &#183; 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