{"id":14844,"date":"2022-04-18T12:00:52","date_gmt":"2022-04-18T17:00:52","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=14844"},"modified":"2022-04-10T18:05:21","modified_gmt":"2022-04-10T23:05:21","slug":"celebran-20-anos-de-toyota-en-mexico","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/celebran-20-anos-de-toyota-en-mexico\/","title":{"rendered":"Celebran 20 a\u00f1os de Toyota en M\u00e9xico"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.informador.mx\/__export\/1649503160268\/sites\/elinformador\/img\/2022\/04\/09\/imagen_at_toyota_aniversario_cmyk_crop1649503002516.jpg_1970638775.jpg\" width=\"770\" height=\"485\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.informador.mx\/__export\/1649503160268\/sites\/elinformador\/img\/2022\/04\/09\/imagen_at_toyota_aniversario_cmyk_crop1649503002516.jpg_1970638775.jpg\" width=\"770\" height=\"485\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>El inicio de esta semana tuvo un gran festejo, pues Toyota celebr\u00f3 20 a\u00f1os de presencia en M\u00e9xico y lo hizo con una fiesta donde se aprovech\u00f3 el momento para recordar el paso que los ha llevado a estar en el top de ventas anuales en nuestro pa\u00eds, pero sobre todo asumir los nuevos retos a los que se enfrenta su actual presidente Guillermo D\u00edaz, quien asumi\u00f3 el pasado 1 de abril, y que de paso est\u00e1 al frente de las operaciones de la reci\u00e9n aterrizada Lexus.<\/p>\n<p>En el recuento, Toyota al d\u00eda de hoy ha colocado 1.3 millones de unidades en nuestro pa\u00eds, ha levantado dos plantas de producci\u00f3n (una en Baja California que se apertur\u00f3 en 2004 y la otra en inici\u00f3 operaciones en Guanajuato en 2019) y generado 11 mil empleos (4 mil de ellos de forma directa) e invirtiendo 1,400 millones de d\u00f3lares y con la construcci\u00f3n de 1.7 millones de unidades, de las cuales el 90% van para Estados Unidos y Canad\u00e1.<\/p>\n<p>Siendo su primer acto como presidente de la marca en M\u00e9xico, Guillermo D\u00edaz coment\u00f3: \u201cEn l\u00ednea con los principios del Toyota Way y Kaizen de mejora continua, hoy celebramos los primeros 20 a\u00f1os de Toyota en M\u00e9xico, adapt\u00e1ndonos siempre a las necesidades del mercado, para ser los mejores en el pa\u00eds, priorizando siempre a las personas y su felicidad\u201d.<\/p>\n<p>De esta manera, Toyota mantiene el ritmo para seguir creciendo y ser l\u00edder en el apartado h\u00edbrido pero tambi\u00e9n abri\u00e9ndose a una posible y completa electrificaci\u00f3n. Enhorabuena.<\/p>\n<p>Al d\u00eda de hoy<\/p>\n<p>Toyota vende 18 modelos distintos en todos los segmentos, desde compactos, subcompactos, SUV\u2019s, pickups, deportivos y comerciales, lo que le da el m\u00fasculo para ser la cuarta compa\u00f1\u00eda en market share en M\u00e9xico. Por otro lado, a trav\u00e9s del Toyota Financial Services se han financiado 600 mil autos.<\/p>\n<p>Cronolog\u00eda<\/p>\n<p>2002: Inicio de operaciones con Camry como primer modelo.<br \/>\n2004:: TMMBC inicia producci\u00f3n.<br \/>\n2006: Centro de Distribuci\u00f3n de partes (PDC).<br \/>\n2008: Inauguraci\u00f3n del Centro de Entrenamiento T\u00e9cnico (DOJO) en SLP.<br \/>\n2010: Llegada de Prius a M\u00e9xico.<br \/>\n2013: 500 mil unidades vendidas.<br \/>\n2014: Corolla se convirti\u00f3 en el primer modelo en conseguir 100k unidades vendidas.<br \/>\n2015: Toyota se suma al Telet\u00f3n.<br \/>\n2018: R\u00e9cord hist\u00f3rico de ventas: 108,761 unidades.<br \/>\n2018: Primera Edici\u00f3n de Conduciendo un M\u00e9xico Mejor.<br \/>\n2019: Inicio de operaci\u00f3n de TMMGT.<br \/>\n2019: 1 mill\u00f3n de unidades vendidas.<br \/>\n2019: 4 a\u00f1os superando las 100 mil unidades vendidas.<br \/>\n2020: Aumento de inversi\u00f3n en TMMGT de 170 millones de d\u00f3lares.<br \/>\n2021:  El mejor a\u00f1o de los H\u00edbridos el\u00e9ctricos en M\u00e9xico (25,897 unidades vendidas).<br \/>\n2022:  85 mil h\u00edbridos vendidos en M\u00e9xico.<br \/>\n2022:  Se espera romper la barrera de los 100 mil h\u00edbridos el\u00e9ctricos en M\u00e9xico.<br \/>\n2022:   Inicio de operaciones de Lexus en M\u00e9xico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca japonesa ha vendido 1.3 millones de unidades en nuestro pa\u00eds, y levantado dos plantas de producci\u00f3n que generan 11 mil empleos<\/p>\n","protected":false},"author":10,"featured_media":14846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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