{"id":14954,"date":"2022-04-25T10:00:52","date_gmt":"2022-04-25T15:00:52","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=14954"},"modified":"2022-04-19T13:04:16","modified_gmt":"2022-04-19T18:04:16","slug":"descentralizacion-o-recentralizacion-las-dudas-que-rodean-a-la-promesa-de-la-web3","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/descentralizacion-o-recentralizacion-las-dudas-que-rodean-a-la-promesa-de-la-web3\/","title":{"rendered":"\u00bfDescentralizaci\u00f3n o recentralizaci\u00f3n? Las dudas que rodean a la promesa de la web3"},"content":{"rendered":"

La web3 es promocionada como la siguiente fase del internet. Promete ser una red m\u00e1s abierta, libre y menos centralizada en las manos de las grandes tecnol\u00f3gicas como Google, Meta, Amazon. El t\u00e9rmino se acu\u00f1\u00f3 desde hace algunos a\u00f1os, pero es en los \u00faltimos meses que se ha puesto m\u00e1s de moda y, por supuesto, ha provocado entusiasmo y escepticismo.<\/p>\n

Analistas tecnol\u00f3gicos como el profesor de marketing en la Escuela de Negocios Leonard Stern de la Universidad de Nueva York, Scott Galloway, no ponen en duda el componente de innovaci\u00f3n que tiene la web3, pero se muestran m\u00e1s reacios a la promesa de que sea un internet descentralizado que pueda empoderar a los ciudadanos comunes.<\/p>\n

Los m\u00e1s idealistas creen que la web3 quitar\u00e1 el poder a los llamados walled gardens, como se les denomina a las grandes plataformas como Facebook, Google o Amazon que guardan su tecnolog\u00eda, informaci\u00f3n y datos de los usuarios para sus propios fines. Los esc\u00e9pticos creen que la web3 ser\u00e1 una especie de recentralizaci\u00f3n, es decir, nuevos grupos controlando internet.<\/p>\n

El profesor Galloway es uno de ellos. En una entrevista colectiva en la que particip\u00f3 Forbes M\u00e9xico en el marco del VTEX Day celebrado en Sao Paulo, Brasil, el analista consider\u00f3 que \u201clo que pasa con la web3 es que es b\u00e1sicamente una falsificaci\u00f3n de marketing\u201d. Para \u00e9l, hay nuevos peque\u00f1os grupos que buscan izar la bandera de la descentralizaci\u00f3n para recentralizar el internet.<\/p>\n

\u201cCreo que los jugadores tradicionales son un grupo de personas muy inteligentes que intentan agregar productos y usos descentralizados de utilidad para que puedan centralizar. Bueno, hay la misma concentraci\u00f3n de poder y riqueza en Bitcoin y NFT que la que hay en las acciones de Google\u201d, coment\u00f3 Galloway, quien tambi\u00e9n es un activo cr\u00edtico de las grandes tecnol\u00f3gicas que concentran el poder en la web que hoy conocemos, como Google, Facebook o Amazon.<\/p>\n

\u201cOpenSea (mercado en l\u00ednea para el comercio de NFTs) est\u00e1 controlado por un peque\u00f1o grupo de personas que tienen una estructura accionaria. Esa no es una metam\u00e1scara de descentralizaci\u00f3n\u201d, apunt\u00f3 Galloway.<\/p>\n

Para el tambi\u00e9n economista, la promesa de un internet descentralizado es m\u00e1s una estrategia de marketing.<\/p>\n

\u201cCreo que Coinbase les dijo a los rusos que no pueden comerciar (criptomonedas), creo que fue una decisi\u00f3n correcta, pero el punto central de una Internet descentralizada, en la que no habr\u00eda intervenci\u00f3n del gobierno, nunca tendr\u00edas que preocuparte de que alguien entre. Entonces la web3 deber\u00eda llamarse Web 2.01\u201d, ironiz\u00f3 Galloway.<\/p>\n

Evoluci\u00f3n de la web:<\/p>\n

Web 1.0 (1989-2005): Tambi\u00e9n conocida como Static Web es la primera versi\u00f3n de internet, com\u00fanmente llamada web sint\u00e1ctica o de solo lectura. Los usuarios acced\u00edan a internet para consumir contenido, no eran creadores de contenido.
\nWeb 2.0 (2005-presente): La Web Social, o Web 2.0, hizo que Internet fuera mucho m\u00e1s interactivo gracias a los avances en tecnolog\u00edas web como Javascript, HTML5, CSS3, etc., que permitieron a las startups construir plataformas web interactivas como YouTube, Facebook, Wikipedia y muchas m\u00e1s.
\nWeb 3.0: Es la pr\u00f3xima iteraci\u00f3n o evoluci\u00f3n de lo que hoy conocemos como p\u00e1ginas web. Tiene un potencial disruptivo bastante importante, a la altura de la Web 2.0. La Web 3.0 se basa en la descentralizaci\u00f3n, la accesibilidad y la usabilidad del usuario.<\/p>\n","protected":false},"excerpt":{"rendered":"

El profesor de la Universidad de NY, Scott Galloway, y el CRO de VTEX, consideran que aun en la web3 las decisiones son tomadas por peque\u00f1os grupos.<\/p>\n","protected":false},"author":10,"featured_media":14956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/cdn.forbes.com.mx\/2022\/03\/john-schnobrich-FlPc9_VocJ4-unsplash-scaled-e1646346119498-640x360.jpg","fifu_image_alt":"\u00bfDescentralizaci\u00f3n o recentralizaci\u00f3n? 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