{"id":15092,"date":"2022-05-04T12:00:15","date_gmt":"2022-05-04T17:00:15","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=15092"},"modified":"2022-04-27T13:38:36","modified_gmt":"2022-04-27T18:38:36","slug":"toyota-mexico-pieza-clave-en-t-mec","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/toyota-mexico-pieza-clave-en-t-mec\/","title":{"rendered":"Toyota M\u00e9xico, pieza clave en T-MEC"},"content":{"rendered":"

Consciente del cambio de paradigma de la industria automotriz a nivel mundial, Toyota tiene el prop\u00f3sito de profundizar su reestructura para convertirse en una empresa de movilidad.<\/p>\n

Su objetivo es transformarse en una compa\u00f1\u00eda 50% hardware y 50% software. Y por lo pronto, su principal intenci\u00f3n es mantenerse como una compa\u00f1\u00eda global que ofrece una amplia gama de alternativas para los diferentes mercados en los que opera.<\/p>\n

M\u00e9xico, ha tomado una enorme relevancia para el consorcio automotriz y se ha posicionado en el lugar 16 del ranking mundial de la compa\u00f1\u00eda.<\/p>\n

En los 20 a\u00f1os de presencia que cumple en M\u00e9xico ha invertido mil 400 millones de d\u00f3lares, ha generado 4 mil empleos directos, ha vendido 1.2 millones de autos y ha producido en el pa\u00eds 1.7 millones de veh\u00edculos; ha vendido casi 90 mil h\u00edbridos el\u00e9ctricos, adem\u00e1s de que ha reducido en 700 mil toneladas las emisiones de CO2.<\/p>\n

Ese es el resumen del primer mexicano en presidir la filial mexicana de Toyota, Luis Lozano, quien sin rodeos reitera que su objetivo es coadyuvar en la reconversi\u00f3n de la compa\u00f1\u00eda en una empresa de movilidad con una visi\u00f3n m\u00e1s integral que vaya m\u00e1s all\u00e1 de los veh\u00edculos.<\/p>\n

Luego de 18 a\u00f1os consecutivos en que Toyota M\u00e9xico estuvo encabezada por ejecutivos estadounidenses designados desde el corporativo regional en Estados Unidos, Lozano llega justo en el momento en que la armadora entra en una fase de expansi\u00f3n en el mercado mexicano.<\/p>\n

Este hombre con figura atl\u00e9tica y fan\u00e1tico de los spartan race represent\u00f3 a la compa\u00f1\u00eda dentro del llamado cuarto de junto que acompa\u00f1\u00f3 a los negociadores mexicanos durante la renegociaci\u00f3n del nuevo T-MEC.<\/p>\n

Sin afanes protag\u00f3nicos ha mantenido las relaciones pol\u00edticas de alto nivel necesarias para impulsar las directrices mundiales de Toyota, desde M\u00e9xico.Aunque en su momento tanto los diferendos en la interpretaci\u00f3n de las reglas de origen en la industria automotriz previstos en el T-MEC y la discusi\u00f3n en M\u00e9xico de la Reforma El\u00e9ctrica \u2013que finalmente fue rechazada en la C\u00e1mara de Diputados\u2013, s\u00ed le gener\u00f3 preocupaci\u00f3n, lo cierto es que con el tiempo, los temores se disiparon.<\/p>\n

Respecto al primer tema, Toyota tiene claro que en caso de que gane la posici\u00f3n de M\u00e9xico y Canad\u00e1, ser\u00e1 m\u00e1s f\u00e1cil el tr\u00e1nsito y, en caso, de que gane la posici\u00f3n de EU, Toyota est\u00e1 listo para cumplir como lo pide el gobierno de ese pa\u00eds.<\/p>\n

Por lo que corresponde a la Reforma El\u00e9ctrica, a la empresa s\u00ed le preocup\u00f3, pero de ninguna forma modific\u00f3 sus planes.<\/p>\n

El a\u00f1o pasado Toyota M\u00e9xico invirti\u00f3 170 millones de d\u00f3lares y mantiene sus metas. Con todo y la pandemia, la desaceleraci\u00f3n econ\u00f3mica y la crisis de la escasez de los chips, el mercado mexicano se ha comportado de manera muy positiva.<\/p>\n

En M\u00e9xico ha sido muy exitosa la venta de autos h\u00edbridos.<\/p>\n

Estos contin\u00faan siendo una gran opci\u00f3n. Hoy los clientes de Toyota pueden tener el holograma de \u2018exento\u2019 hasta por ocho a\u00f1os, aunque antes era indefinido. Adem\u00e1s de que los modelos h\u00edbridos no pagan ISAN y tenencia.<\/p>\n

La apuesta mundial de Toyota no es solo por una tecnolog\u00eda sino por cuatro: h\u00edbrida, plug-in hybrid, el\u00e9ctricos y celdas de hidr\u00f3geno.<\/p>\n

Considera que cada mercado se va a adecuar o va a tender alguna preferencia por alguna de estas tecnolog\u00eda.<\/p>\n

La visi\u00f3n de Toyota a nivel global es tener todas las tecnolog\u00edas disponibles y que sean los mercados los que las adopten seg\u00fan sus necesidades.<\/p>\n

M\u00e9xico, dice Lozano, es parte del mercado norteamericano y Toyota con 15 plantas en la regi\u00f3n, ya tiene una clara fortaleza y ventaja porque tiene un buen porcentaje de integraci\u00f3n regional y una base de proveedur\u00eda que abastece a su planta productiva. A ver.<\/p>\n","protected":false},"excerpt":{"rendered":"

Consciente del cambio de paradigma de la industria automotriz a nivel mundial, Toyota tiene el prop\u00f3sito de profundizar su reestructura para convertirse en una empresa de movilidad. Su objetivo es transformarse en una compa\u00f1\u00eda 50% hardware y 50% software. Y por lo pronto, su principal intenci\u00f3n es mantenerse como una compa\u00f1\u00eda global que ofrece una […]<\/p>\n","protected":false},"author":10,"featured_media":15094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/cdn.autobild.es\/sites\/navi.axelspringer.es\/public\/media\/image\/2020\/07\/logo-toyota-2002787.jpg","fifu_image_alt":"Toyota M\u00e9xico, pieza clave en T-MEC","footnotes":""},"categories":[8],"tags":[],"class_list":["post-15092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-automotriz"],"yoast_head":"\nToyota M\u00e9xico, pieza clave en T-MEC · Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/toyota-mexico-pieza-clave-en-t-mec\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota M\u00e9xico, pieza clave en T-MEC · Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"Consciente del cambio de paradigma de la industria automotriz a nivel mundial, Toyota tiene el prop\u00f3sito de profundizar su reestructura para convertirse en una empresa de movilidad. 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