{"id":15318,"date":"2022-05-18T10:00:58","date_gmt":"2022-05-18T15:00:58","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=15318"},"modified":"2022-05-17T17:58:44","modified_gmt":"2022-05-17T22:58:44","slug":"poder-adquisitivo-y-edad-los-factores-que-generan-brechas-digitales-en-mexico","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/poder-adquisitivo-y-edad-los-factores-que-generan-brechas-digitales-en-mexico\/","title":{"rendered":"Poder adquisitivo y edad, los factores que generan brechas digitales en M\u00e9xico"},"content":{"rendered":"

La pandemia represent\u00f3 un periodo apto para la adopci\u00f3n digital en M\u00e9xico. Una muestra de ello es que en 2021 hubo un crecimiento del 6.4% en los usuarios de internet respecto a 2020, llegando hasta los 89.5 millones de personas; sin embargo, el poder adquisitivo y la edad son los principales elementos que siguen ampliando la brecha digital.<\/p>\n

Si bien 75% de la poblaci\u00f3n mayor de seis a\u00f1os es usuaria de internet en el pa\u00eds, seg\u00fan datos de The Competitive Intelligence Unit (CIU) para la Asociaci\u00f3n de Internet MX, el nivel socioecon\u00f3mico es la principal raz\u00f3n de la falta de conectividad, pues el 88.5% de las personas que pertenecen al segmento D\/E dijeron que esta era la explicaci\u00f3n de su desconexi\u00f3n.<\/p>\n

La edad es el segundo factor m\u00e1s relevante en la brecha digital. Los datos revelaron que el 43% de los usuarios mayores de 55 a\u00f1os no utiliza internet, mientras que el 35% de la gente dice no tener habilidades digitales y al 24% no le alcanza el dinero.<\/p>\n

Fernando Esquivel, analista de The CIU y quien present\u00f3 el estudio desde el Senado de la Rep\u00fablica en el marco del D\u00eda del Internet, problematiz\u00f3 que si bien el acceso a internet es un derecho constitucional, se requiere de mejores pol\u00edticas p\u00fablicas que permitan a m\u00e1s personas acceder a la tecnolog\u00eda.<\/p>\n

Otras de las razones por las que existe desconexi\u00f3n entre la poblaci\u00f3n nacional es que no les interesa estar conectados, no cuentan con los dispositivos aptos para integrarse a este ecosistema, la falta de cobertura en las zonas donde viven y que lo consideran inseguro respecto a sus datos y privacidad.<\/p>\n

Daniela Rojas, coordinadora de proyectos en C Minds, dijo que este problema de conectividad va a impactar en el desarrollo de nuevas tecnolog\u00edas en el pa\u00eds, como el metaverso, al cual s\u00f3lo podr\u00e1 acceder un porcentaje muy reducido de la poblaci\u00f3n.<\/p>\n

Asimismo, puntualiz\u00f3 que adem\u00e1s de que existe una poblaci\u00f3n rezagada en t\u00e9rminos de acceso a internet, hay zonas del pa\u00eds, como Oaxaca o Chiapas, donde las condiciones se agudizan a\u00fan m\u00e1s, adem\u00e1s de que la velocidad de banda ancha en la naci\u00f3n est\u00e1 por debajo del promedio mundial, seg\u00fan la OCDE.<\/p>\n

La brecha digital 2.0<\/p>\n

Rolando Alamilla, gerente de investigaci\u00f3n de mercados en The CIU, mencion\u00f3 que ante el avance de la tecnolog\u00eda han surgido nuevas formas de desplazar a los usuarios aunque est\u00e9n conectados.<\/p>\n

\u00c9l lo llam\u00f3 Brecha digital 2.0 y este concepto se refiere a que hay usuarios con acceso a red fija y red m\u00f3vil, mientras que otros s\u00f3lo pueden estar conectados a una y a partir de ciertos dispositivos.<\/p>\n

De acuerdo con los datos, el 66% de los usuarios utilizan ambas redes, mientras que un 26% \u00fanicamente hace uso del internet fijo y un 8% de las redes m\u00f3viles. Al respecto, Alamilla resalt\u00f3 que esta situaci\u00f3n genera desigualdades, pues mientras unos siempre est\u00e1n conectados, otros tienen periodos sin conectividad.<\/p>\n

No obstante, se\u00f1al\u00f3 que el tel\u00e9fono inteligente ha sido un democratizador para el acceso a internet, pues este dispositivo es utilizado por el 94.5% de los usuarios, seguido por la computadora (42%), y por la Smart TV (22.8%), lo cual llama la atenci\u00f3n, pues es el primer a\u00f1o en que se integr\u00f3 a la gr\u00e1fica, gracias a los cambios de consumo por la pandemia.<\/p>\n

Respecto a los usos de internet, el m\u00e1s importante fue mandar mensajes a trav\u00e9s de apps en todos los niveles socioecon\u00f3micos. Sin embargo, hubo una diferenciaci\u00f3n entre los m\u00e1s altos y bajos, pues los primeros realizaron m\u00e1s operaciones bancarias, debido a que los sectores bajos no est\u00e1n bancarizados en la misma proporci\u00f3n.<\/p>\n

Si bien WhatsApp es la red social m\u00e1s reconocida y utilizada, el an\u00e1lisis de Alamilla destac\u00f3 un mayor alcance por parte de TikTok, la plataforma de videos cortos que se concentra en un p\u00fablico joven, pero que tambi\u00e9n ha tenido mucha aceptaci\u00f3n entre los baby boomers.<\/p>\n

Cabe mencionar que el temor en el uso de internet todav\u00eda existe. La principal preocupaci\u00f3n es el robo de datos personales. En segundo lugar est\u00e1n los virus en los dispositivos , la invasi\u00f3n a la privacidad, recibir contenido ofensivo, las noticias falsas, el fraude financiero y el ciberacoso, principalmente en el sector de los j\u00f3venes.<\/p>\n

Por otra parte, en lo que va del a\u00f1o, seg\u00fan informaci\u00f3n de Nielsen, el promedio de tiempo que una persona mayor de 16 a\u00f1os pasa navegando en internet es de 1 hora con 58 minutos al d\u00eda. Los j\u00f3venes de entre 16 y 18 a\u00f1os son los que pasan m\u00e1s tiempo conectados con 2 horas y 27 minutos.<\/p>\n","protected":false},"excerpt":{"rendered":"

En M\u00e9xico hay 89 millones de usuarios de internet, pero a\u00fan hay un 25% de personas desconectadas en todo el pa\u00eds.<\/p>\n","protected":false},"author":10,"featured_media":15320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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