{"id":15413,"date":"2022-05-25T14:33:48","date_gmt":"2022-05-25T19:33:48","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=15413"},"modified":"2022-05-25T13:35:59","modified_gmt":"2022-05-25T18:35:59","slug":"mercedes-hara-cada-vez-menos-modelos-accesibles-lo-apostara-todo-al-lujo-con-su-nueva-submarca-mythos","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/mercedes-hara-cada-vez-menos-modelos-accesibles-lo-apostara-todo-al-lujo-con-su-nueva-submarca-mythos\/","title":{"rendered":"Mercedes har\u00e1 cada vez menos modelos accesibles. Lo apostar\u00e1 todo al lujo con su nueva submarca, Mythos"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/img.remediosdigitales.com\/8393a9\/mercedes-benz-mythos-2\/1366_2000.jpeg\" width=\"1366\" height=\"985\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/img.remediosdigitales.com\/8393a9\/mercedes-benz-mythos-2\/1366_2000.jpeg\" width=\"1366\" height=\"985\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>Cada marca sigue su propia estrategia, y no siempre el que vende m\u00e1s es al que mejor le va. Mercedes-Benz lo tiene muy claro. En su momento apost\u00f3 por una amplia gama de coches compactos \u2014hoy ofrece ocho modelos en la categor\u00eda\u2014 a precios relativamente accesibles, pero sus planes est\u00e1n por tomar un rumbo diferente. Mercedes-Benz mirar\u00e1 con mejores ojos a sus modelos de gama alta, al grado de inaugurar una nueva submarca de ultralujo, por encima de Maybach: Mythos.<\/p>\n<p>El objetivo de Mercedes-Benz es mejorar los m\u00e1rgenes de ganancia. Los modelos compactos suelen traer volumen, pero no generan mucho beneficio para el fabricante; los de gama alta, en cambio, representan un mejor negocio. Por eso es que la gama de modelos compactos de Mercedes-Benz se reducir\u00e1 dr\u00e1sticamente en los pr\u00f3ximos a\u00f1os, y los que sobrevivan ser\u00e1n modelos altamente tecnol\u00f3gicos y el\u00e9ctricos, pero no tan accesibles.<\/p>\n<p>El papel de Maybach en esta haza\u00f1a es crucial. La divisi\u00f3n de lujo de Mercedes-Benz acoger\u00e1 a m\u00e1s modelos. A los Clase S y GLS que ya ofrece actualmente, se unir\u00e1 una versi\u00f3n del descapotable de la casa, el SL, y es probable que en los pr\u00f3ximos a\u00f1os tambi\u00e9n se a\u00f1ada el sello Maybach a los EQS y EQS SUV.<\/p>\n<p>Lo m\u00e1s fascinante de esta nueva estrategia de Mercedes-Benz llega a trav\u00e9s del anuncio de una nueva submarca de ultralujo, llamada Mythos, dedicada a ediciones especiales limitad\u00edsimas, con el ojo puesto en coleccionistas. Ya se habla, por ejemplo, del lanzamiento de un speedster.<\/p>\n<p>Desde hace un par de a\u00f1os, Mercedes-Benz ha echado en marcha gradualmente esta estrategia de apostar por las ventas de modelos de gama alta, en vez de coches accesibles que le den volumen. Y le ha dado resultados. Los m\u00e1rgenes de ganancia de la marca pasaron del 6.2% en 2019, con 2.3 millones de unidades vendidas, a 13.1% en 2021, con 2.09 millones de autos matriculados. En el primer trimestre del a\u00f1o, aun habiendo vendido 10% menos autos que en el mismo periodo de 2021, su margen ya ha crecido al 16.4%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada marca sigue su propia estrategia, y no siempre el que vende m\u00e1s es al que mejor le va. Mercedes-Benz lo tiene muy claro. En su momento apost\u00f3 por una amplia gama de coches compactos \u2014hoy ofrece ocho modelos en la categor\u00eda\u2014 a precios relativamente accesibles, pero sus planes est\u00e1n por tomar un rumbo diferente. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":15415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/img.remediosdigitales.com\/8393a9\/mercedes-benz-mythos-2\/1366_2000.jpeg","fifu_image_alt":"Mercedes har\u00e1 cada vez menos modelos accesibles. Lo apostar\u00e1 todo al lujo con su nueva submarca, Mythos","footnotes":""},"categories":[8],"tags":[],"class_list":["post-15413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-automotriz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercedes har\u00e1 cada vez menos modelos accesibles. Lo apostar\u00e1 todo al lujo con su nueva submarca, Mythos &#183; Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/mercedes-hara-cada-vez-menos-modelos-accesibles-lo-apostara-todo-al-lujo-con-su-nueva-submarca-mythos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes har\u00e1 cada vez menos modelos accesibles. Lo apostar\u00e1 todo al lujo con su nueva submarca, Mythos &#183; Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"Cada marca sigue su propia estrategia, y no siempre el que vende m\u00e1s es al que mejor le va. Mercedes-Benz lo tiene muy claro. 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Lo apostar\u00e1 todo al lujo con su nueva submarca, Mythos &#183; Prime Action Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/backup.primeaction.com\/sp\/mercedes-hara-cada-vez-menos-modelos-accesibles-lo-apostara-todo-al-lujo-con-su-nueva-submarca-mythos\/","og_locale":"es_ES","og_type":"article","og_title":"Mercedes har\u00e1 cada vez menos modelos accesibles. Lo apostar\u00e1 todo al lujo con su nueva submarca, Mythos &#183; Prime Action Consulting","og_description":"Cada marca sigue su propia estrategia, y no siempre el que vende m\u00e1s es al que mejor le va. Mercedes-Benz lo tiene muy claro. En su momento apost\u00f3 por una amplia gama de coches compactos \u2014hoy ofrece ocho modelos en la categor\u00eda\u2014 a precios relativamente accesibles, pero sus planes est\u00e1n por tomar un rumbo diferente. 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