{"id":15484,"date":"2022-05-30T10:00:01","date_gmt":"2022-05-30T15:00:01","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=15484"},"modified":"2022-05-27T13:28:32","modified_gmt":"2022-05-27T18:28:32","slug":"a-diez-anos-de-su-estreno-en-bolsa-facebook-conserva-un-enorme-poder-y-apunta-mas-alto-en-internet","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/a-diez-anos-de-su-estreno-en-bolsa-facebook-conserva-un-enorme-poder-y-apunta-mas-alto-en-internet\/","title":{"rendered":"A diez a\u00f1os de su estreno en Bolsa, Facebook conserva un enorme poder y apunta m\u00e1s alto en Internet"},"content":{"rendered":"

Diez a\u00f1os despu\u00e9s de su ingreso a la Bolsa, y a pesar de que su reputaci\u00f3n perdi\u00f3 brillo, Facebook conserva un poder innegable, que proyecta aumentar en el metaverso.<\/p>\n

Las im\u00e1genes, fechadas el 18 de mayo de 2012, parecen de otra \u00e9poca. Mark Zuckerberg toca simb\u00f3licamente la campana del Nasdaq Electronic Stock Exchange en la sede de Facebook en Menlo Park (California), frente a miles de empleados jubilosos que lo ovacionan de pie.<\/p>\n

\u00abHoy lo asociamos con la manipulaci\u00f3n pol\u00edtica, la publicidad\u00bb, y \u00abFacebook es percibida como una empresa hambrienta de datos\u00bb, dice.<\/p>\n

Pero si el crecimiento del grupo es preocupante y ha provocado que la acci\u00f3n de Facebook, convertida en Meta, pierda casi la mitad de su valor desde principios de septiembre, la red social cuenta, sin embargo, con 2,940 millones de usuarios activos mensuales, y sigue creciendo.<\/p>\n

\u00abFacebook mantiene una ventaja competitiva gracias a su n\u00famero de usuarios\u00bb, resume David Bchiri, un experto independiente. \u00abDesde hace mucho tiempo se ha centrado en el objetivo de conectar a tantos usuarios como sea posible\u00bb.<\/p>\n

\u00abLos peque\u00f1os anunciantes (…) pueden pensar que (…) ya nadie se acerca a Facebook, pero es falso\u00bb, afirma Keith Kakadia, fundador de la agencia de marketing SociallyIN, especializada en las redes sociales.<\/p>\n

La actualizaci\u00f3n del sistema operativo iOS de los iPhone el a\u00f1o pasado, que permite impedir que se recopilen parte de los datos de los usuarios, penaliz\u00f3 a Meta pero no la deslegitim\u00f3 ante los anunciantes.<\/p>\n

\u00abSiempre recomendamos mucho Facebook en una estrategia de marca y la mayor\u00eda anuncian all\u00ed\u00bb, dice el dirigente.<\/p>\n

\u00abEs cierto que los j\u00f3venes de entre 13-18 a\u00f1os comienzan a dejar de lado a Facebook\u00bb, pero se vuelcan a Instagram, una subsidiaria de Meta, \u00aby eso est\u00e1 incluido de hecho en la estrategia de Facebook\u00bb.<\/p>\n

El metaverso, el nuevo El Dorado<\/p>\n

Antes de Facebook, muchos hab\u00edan ensayado la creaci\u00f3n de una red social. Desde Friendster hasta MySpace, ninguno de esos intentos prosper\u00f3, sea porque se desarrollaron demasiado r\u00e1pidamente, se diversificaron sin mucho criterio o porque presentaron una insuficiente moderaci\u00f3n de contenidos.<\/p>\n

Ahora apuntan a un nicho.<\/p>\n

\u00abNo tenemos la vocaci\u00f3n ni la ambici\u00f3n de alcanzar el tama\u00f1o de Facebook, por supuesto\u00bb, explica J\u00e9r\u00e9mie Mani, cofundador de Altruwe, una red social enfocada al altruismo que cuenta con unos 10,000 usuarios.<\/p>\n

Su objetivo, dice, es \u00abpoder demostrar que existe una alternativa\u00bb a Facebook o Twitter.<\/p>\n

En cuanto a las redes conservadoras, que se multiplican como hongos a partir de 2016, desde Parler hasta Gettr, pasando por la reciente Truth Social de Donald Trump, tampoco \u00abhan alcanzado una masa cr\u00edtica suficiente para hacerlas imprescindibles\u00bb.<\/p>\n

\u00abNo creo que la competencia se haya equivocado\u00bb, dice Carolina Milanesi, \u00absimplemente Facebook tuvo la envergadura necesaria para lanzarse en el momento adecuado\u00bb.<\/p>\n

Ahora, Facebook aspira a liderar en el metaverso, esos universos virtuales en los que uno puede llevar una existencia paralela y por los que apuesta Mark Zuckerberg, hasta el punto de cambiar el nombre de su grupo a Meta Platforms.<\/p>\n

Meta invertir\u00e1 al menos 10,000 millones de d\u00f3lares al a\u00f1o en crear y desarrollar su propia versi\u00f3n del metaverso, a la que pretende convertir en el universo virtual por excelencia.<\/p>\n

Keith Kakadia lo cree posible, aunque sostiene que \u00ablas marcas todav\u00eda no est\u00e1n pensando en c\u00f3mo integrar\u00bb este nuevo espacio.<\/p>\n

\u00abYa en 2014, Facebook se posicion\u00f3 en el metaverso al comprar Oculus (especialista en cascos de realidad virtual), pero nadie lo entendi\u00f3\u00bb, dice. \u00abFacebook y Mark Zuckerberg siempre han estado un paso por delante\u00bb, apunta.<\/p>\n

\u00abSu estrategia\u00bb, analiza David Bchiri, \u00abconsiste en ser la llave de entrada de las marcas, como sucedi\u00f3 con las p\u00e1ginas de Facebook hace diez a\u00f1os\u00bb.<\/p>\n

\u00abHay que ser el primero, el que fija las reglas y las puede imponer\u00bb, dijo Carolina Milanesi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Diez a\u00f1os despu\u00e9s de su ingreso a la Bolsa, y a pesar de que su reputaci\u00f3n perdi\u00f3 brillo, Facebook conserva un poder innegable.<\/p>\n","protected":false},"author":10,"featured_media":15486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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