{"id":15691,"date":"2022-06-13T10:00:24","date_gmt":"2022-06-13T15:00:24","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=15691"},"modified":"2022-06-10T12:59:59","modified_gmt":"2022-06-10T17:59:59","slug":"spotify-recaudo-215-mdd-en-podcasts-despues-de-haber-invertido-1000-mdd","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/spotify-recaudo-215-mdd-en-podcasts-despues-de-haber-invertido-1000-mdd\/","title":{"rendered":"Spotify recaud\u00f3 215 mdd en podcasts despu\u00e9s de haber invertido 1,000 mdd"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/cdn.forbes.com.mx\/2021\/02\/spotify-640x360.jpg\" width=\"640\" height=\"360\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn.forbes.com.mx\/2021\/02\/spotify-640x360.jpg\" width=\"640\" height=\"360\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>La compa\u00f1\u00eda sueca Spotify dio a conocer este mi\u00e9rcoles en su Investor Day 2022 que mientras ha invertido 1,000 millones de d\u00f3lares en el negocio de podcast, una de sus apuestas m\u00e1s fuertes por diversificar su negocio, solamente ingres\u00f3 215 millones d\u00f3lares durante 2021. No obstante, la tecnol\u00f3gica conf\u00eda en que la vertical de podcast y audiolibros despuntar\u00e1 en los pr\u00f3ximos a\u00f1os y mantiene su apuesta fuerte por este segmento.<\/p>\n<p>Durante el encuentro inversionistas y el equipo directivo de Spotify, encabezado por su CEO, Daniel Ek, se dio a conocer que durante 2021 la plataforma de transmisi\u00f3n de audio logr\u00f3 ingresos por 11,400 millones de d\u00f3lares, y esperan que estos se multipliquen por 10 en la pr\u00f3xima d\u00e9cada al final de la cual esperan ingresar 100,000 millones de d\u00f3lares al a\u00f1o.<\/p>\n<p>\u201cNos estamos desempe\u00f1ando mucho mejor de lo que probablemente sospechan, aproximadamente un 28.5% (de m\u00e1rgenes), lo que es un progreso significativo para alcanzar nuestra meta de largo plazo del 30% al 35% (de m\u00e1rgenes)\u201d, dijo este mi\u00e9rcoles el CEO de Spotify a inversionistas de la compa\u00f1\u00eda.<\/p>\n<p>Pese a la agresiva inversi\u00f3n que ha hecho Spotify en la vertical de podcast y audiolibros, los ingresos no han sido suficientes. Durante el Investor Day 2022 se detall\u00f3 que a la fecha la plataforma ha comprometido 1,000 millones de d\u00f3lares en este segmento, pero solamente recaud\u00f3 215 millones de d\u00f3lares el a\u00f1o pasado.<\/p>\n<p>Podcast, una apuesta fuerte<\/p>\n<p>Pese a ello, Spotify tiene una apuesta fuerte en esta vertical para consolidar su crecimiento en busca de los 100,000 millones de d\u00f3lares de ingresos anuales y 1,000 millones de usuarios para el final de la d\u00e9cada.<\/p>\n<p>\u201cLos or\u00edgenes de Spotify tienen sus ra\u00edces en la m\u00fasica, pero nuestro futuro es apoyar a los creadores a trav\u00e9s del audio, y hemos aprendido de nuestro \u00e9xito en la m\u00fasica para impulsar nuestro negocio de podcasts\u201d, dijo la directora comercial de Contenido y Publicidad, Dawn Ostroff.<\/p>\n<p>De acuerdo con la directiva, la vertical de podcasting crea valor para Spotify al aprovechar la programaci\u00f3n exclusiva para atraer a oyentes de otras plataformas, generar oyentes nuevos de podcast o hacer que los escuchas de solamente m\u00fasica empiecen a consumir tambi\u00e9n este tipo de contenidos en la plataforma.<\/p>\n<p>Otra v\u00eda para potenciar esta vertical de negocio, dijo Dawn Ostroff, es que a trav\u00e9s de la experiencia Premium se puede \u201catraer a los anunciantes de primer nivel, muchos de los cuales prueban la publicidad de podcasts por primera vez y luego vuelven\u201d.<\/p>\n<p>El director global de Audiolibros de Spotify, Nir Zicherman, dijo que al igual que con la m\u00fasica y los podcasts, ven una oportunidad extraordinaria para invertir, innovar y hacer crecer los audiolibros. \u201cLa vertical ofrece enormes posibilidades para aprovechar nuestra ambici\u00f3n de ser el destino de una amplia gama de creadores. Se estima que el mercado mundial de libros ronda los 140,000 millones de d\u00f3lares, y los audiolibros tienen solo una cuota de mercado del 6% al 7%\u201d.<\/p>\n<p>A finales del a\u00f1o pasado, Spotify compr\u00f3 Findaway, una plataforma que sirve a autores, editores y consumidores de audiolibros. \u201cPlaneamos aprovechar su experiencia e infraestructura para ofrecer herramientas y recursos que reducir\u00e1n las barreras de entrada y permitir\u00e1n a los creadores encontrar una audiencia, expandiendo el mercado de audiolibros en general, tal como lo hicimos con los podcasts\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pese a los bajos ingresos por podcast y audiolibros, Spotify cree que esta vertical puede despuntar en los pr\u00f3ximos a\u00f1os.<\/p>\n","protected":false},"author":10,"featured_media":15693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/cdn.forbes.com.mx\/2021\/02\/spotify-640x360.jpg","fifu_image_alt":"Spotify recaud\u00f3 215 mdd en podcasts despu\u00e9s de haber invertido 1,000 mdd","footnotes":""},"categories":[9],"tags":[],"class_list":["post-15691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-servicios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotify recaud\u00f3 215 mdd en podcasts despu\u00e9s de haber invertido 1,000 mdd &#183; 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