{"id":15697,"date":"2022-06-13T09:00:02","date_gmt":"2022-06-13T14:00:02","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=15697"},"modified":"2022-06-10T13:21:43","modified_gmt":"2022-06-10T18:21:43","slug":"division-farmaceutica-de-bayer-incremento-mas-de-un-15-sus-ventas-en-latinoamerica-durante-2021","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/division-farmaceutica-de-bayer-incremento-mas-de-un-15-sus-ventas-en-latinoamerica-durante-2021\/","title":{"rendered":"Divisi\u00f3n farmac\u00e9utica de Bayer increment\u00f3 m\u00e1s de un 15% sus ventas en Latinoam\u00e9rica durante 2021"},"content":{"rendered":"

Bayer anuncio que en 2021 su divisi\u00f3n farmac\u00e9utica experiment\u00f3 un crecimiento de las ventas en un 15,2%, respecto al a\u00f1o anterior, en Am\u00e9rica Latina. Este negocio factur\u00f3 en la regi\u00f3n un total de 922 millones de euros (US$ 1.001 millones).<\/p>\n

Adem\u00e1s, agreg\u00f3 que durante el \u00faltimo a\u00f1o se realizaron 14 lanzamientos que llevaron a la regi\u00f3n latinoamericana a ser reconocida a nivel mundial por los resultados obtenidos.<\/p>\n

\u201cMantuvimos un crecimiento de dos d\u00edgitos a\u00fan frente a un escenario desafiante, que fue la pandemia. Y lo que es m\u00e1s importante, m\u00e1s pacientes tienen acceso a nuestros medicamentos, lo que significa que vamos por buen camino para lograr parte de nuestra misi\u00f3n que es \u2018salud para todos\u2019. Trabajamos arduamente pata expandir nuestra presencia en los mercados internacionales, para que m\u00e1s pacientes puedan tener acceso, a trav\u00e9s de los diferentes sistemas p\u00fablicos de salud de la regi\u00f3n, a nuestros medicamentos\u201d, enfatiz\u00f3 Adib Jacob, presidente de la divisi\u00f3n farmac\u00e9utica de Bayer para Am\u00e9rica Latina y Brasil.<\/p>\n

El ejecutivo asegur\u00f3, adem\u00e1s, que entre las \u00e1reas terap\u00e9uticas m\u00e1s importantes para su firma se destacan: tratamiento de la trombosis 8%, anticonceptivos DIUs 51,9%, condiciones oculares, 46,3% tratamiento oncolog\u00eda 4,9% e hipertensi\u00f3n pulmonar, 18,1%.<\/p>\n

\u201cEste crecimiento no depende de un producto o \u00e1rea terap\u00e9utica todas las \u00e1reas est\u00e1n ganando participaci\u00f3n de mercado\u201d, aclara.<\/p>\n

Seg\u00fan el ranking anual de IQVIA, en 2021 Bayer ocup\u00f3 el cuarto lugar de la regi\u00f3n entre las compa\u00f1\u00edas farmac\u00e9uticas de m\u00e1s r\u00e1pido crecimiento.<\/p>\n

REUNI\u00d3N REGIONAL<\/p>\n

Todos estos anuncios los realiz\u00f3 Bayer en el marco de un simposio que realiz\u00f3 en la Ciudad de Buenos Aires, Argentina, y donde Am\u00e9ricaEconom\u00eda estuvo presente.<\/p>\n

\u201cNos estamos fortaleciendo en un mercado que valora cada vez m\u00e1s la innovaci\u00f3n, y es precisamente ah\u00ed donde hemos invertido, ya sea a trav\u00e9s de investigaciones internas, a trav\u00e9s de alianzas con otras empresas o mediante la adquisici\u00f3n de negocios de vanguardia. Nuestro compromiso abarca desde el proceso de investigaci\u00f3n hasta formas de ampliar el acceso al tratamiento\u201d, explic\u00f3 Jacob.<\/p>\n

La divisi\u00f3n global de Farmac\u00e9utica vendi\u00f3 18.349 millones de euros (US$ 19.925 millones) en 2021. \u201cDentro del ranking de crecimiento global de Bayer para la divisi\u00f3n farmac\u00e9utica en 2021, los pa\u00edses latinoamericanos se destacaron y todos los pa\u00edses o cl\u00fasteres tuvieron crecimiento\u201d, complement\u00f3 Jacob.<\/p>\n

Asimismo, ser\u00e1n 36 nuevos productos lanzados en toda la regi\u00f3n al cierre del a\u00f1o. Adem\u00e1s de que la empresa tendr\u00e1 otros 43 productos en fases I, II, III de desarrollo.<\/p>\n

\u201cA nivel mundial el Grupo Bayer destin\u00f3 5,5 billones de euros (US$ 5,97 billones) en I+D en 2021, considerando sus tres divisiones comerciales \u2013 Crop Science, Consumer Health, Farma Latam – En Latinoam\u00e9rica invertimos 22,7 millones de euros (US$ 24,65 millones) solo en la divisi\u00f3n farmac\u00e9utica. Buscamos contribuir al progreso m\u00e9dico enfoc\u00e1ndonos en las enfermedades que tienen mayor impacto en los pacientes\u201d, dijo Eli Lakryc, vicepresidente y jefe de asuntos m\u00e9dicos de Bayer Latinoam\u00e9rica y Brasil.<\/p>\n

PRIORIDADES 2022<\/p>\n

Entre las principales prioridades para este a\u00f1o la firma alemana destac\u00f3 que quieren continuar creciendo dos d\u00edgitos, preparar\u00e1n nuevos lanzamientos, desean seguir aumentando la participaci\u00f3n en el mercado institucional, reforzar\u00e1n el \u00e1rea de transformaci\u00f3n digital e innovaci\u00f3n, incrementar\u00e1n el compromiso de sostenibilidad y continuar\u00e1n reforzando su cultura interna,<\/p>\n

\u201cNuestra ola de innovaci\u00f3n en Am\u00e9rica Latina es constante, tenemos lanzamientos importantes para el tratamiento del c\u00e1ncer, hemofilia y diabetes, estamos trayendo productos muy modernos con lanzamientos estrat\u00e9gicos\u201d indic\u00f3 el presidente para la divisi\u00f3n Farma en Latam & Brasil.<\/p>\n

\u201cNuestro pipeline es de 40 proyectos cl\u00ednicos en desarrollo de los m\u00e1s amplios de la industria apuntando a terapia celular y g\u00e9nica, donde Bayer est\u00e1 muy bien posicionada y tiene una estrategia clara. Ya estamos tratando pacientes con mal de Parkinson con la idea de restablecer regeneraci\u00f3n celular, por ejemplo, en la que 6 pacientes pasaron por un transplante de c\u00e9lulas para producir su propia dopamina. Esperamos al final de la d\u00e9cada tener los primeros productos en terapia g\u00e9nica y celular\u201d, anunci\u00f3 el ejecutivo.<\/p>\n

Antes de concluir Jacob destac\u00f3: \u201cSomos una empresa de soluciones en salud, no de medicamentos. M\u00e1s que un producto queremos entregar una soluci\u00f3n para m\u00e9dicos, pacientes y pagadores\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

El laboratorio alem\u00e1n anunci\u00f3 que Am\u00e9rica Latina es la regi\u00f3n que m\u00e1s creci\u00f3 dentro de la divisi\u00f3n farmac\u00e9utica. Esta zona trep\u00f3 dos d\u00edgitos por segundo a\u00f1o consecutivo.<\/p>\n","protected":false},"author":10,"featured_media":15699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/www.americaeconomia.com\/media-library\/eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yOTc5MDY1My9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY3MTIyMzY5MH0.rEawe8Nx9vQdPWBTLUWh1ANDRfbC97UBlaI0PU5FXfE\/image.jpg?width=2400&height=1599","fifu_image_alt":"Divisi\u00f3n farmac\u00e9utica de Bayer increment\u00f3 m\u00e1s de un 15% sus ventas en Latinoam\u00e9rica durante 2021","footnotes":""},"categories":[6],"tags":[],"class_list":["post-15697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-agronegocios"],"yoast_head":"\nDivisi\u00f3n farmac\u00e9utica de Bayer increment\u00f3 m\u00e1s de un 15% sus ventas en Latinoam\u00e9rica durante 2021 · Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/division-farmaceutica-de-bayer-incremento-mas-de-un-15-sus-ventas-en-latinoamerica-durante-2021\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Divisi\u00f3n farmac\u00e9utica de Bayer increment\u00f3 m\u00e1s de un 15% sus ventas en Latinoam\u00e9rica durante 2021 · Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"El laboratorio alem\u00e1n anunci\u00f3 que Am\u00e9rica Latina es la regi\u00f3n que m\u00e1s creci\u00f3 dentro de la divisi\u00f3n farmac\u00e9utica. 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